{"product_id":"seo-for-dummies-paperback-softback-9781119579571","title":"SEO For Dummies (Paperback \/ softback) 9781119579571","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSEO For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003ePeter Kent (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119579571, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 February 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e512 pages\u003cbr\u003e20.3 x 18.5 x 3.6 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eUp relevance scores, improve page speed, optimize voice search questions, and more! \u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSearch Engine Optimization For Dummies \u003c\/i\u003eshows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of \"how do I get people to visit my site?\"\u003c\/p\u003e \u003cp\u003eBy understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop a search strategy and use new SERP features\u003c\/li\u003e \u003cli\u003eMaximize the effects of personalized search\u003c\/li\u003e \u003cli\u003eAnalyze results with improved analytics tools\u003c\/li\u003e \u003cli\u003eOptimize voice search strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with SEO 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Surveying the Search Engine Landscape 7\u003c\/p\u003e \u003cp\u003eChapter 2: Search Results, Deconstructed 21\u003c\/p\u003e \u003cp\u003eChapter 3: Your One-Hour, Search Engine–Friendly Website Makeover 33\u003c\/p\u003e \u003cp\u003eChapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53\u003c\/p\u003e \u003cp\u003eChapter 5: Making Your Site Useful and Visible 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Building Search Engine-Friendly Sites 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Picking Powerful Keywords 91\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Pages That Search Engines Love 111\u003c\/p\u003e \u003cp\u003eChapter 8: Designing for Speed 143\u003c\/p\u003e \u003cp\u003eChapter 9: Designing for Mobile 153\u003c\/p\u003e \u003cp\u003eChapter 10: Using Structured Data Markup 161\u003c\/p\u003e \u003cp\u003eChapter 11: Avoiding Things That Search Engines Hate 173\u003c\/p\u003e \u003cp\u003eChapter 12: Dirty Deeds, Done Dirt Cheap 195\u003c\/p\u003e \u003cp\u003eChapter 13: Bulking Up Your Site: Competing with Content 213\u003c\/p\u003e \u003cp\u003eChapter 14: Finding Traffic Through Local Search Marketing 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Adding Your Site to the Indexes and Directories 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Getting Your Pages into the Search Engines 269\u003c\/p\u003e \u003cp\u003eChapter 16: Submitting to the Directories 285\u003c\/p\u003e \u003cp\u003eChapter 17: Product Search: Remember the Shopping Directories and Retailers 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: After You’ve Submitted Your Site 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Using Link Popularity to Boost Your Position 321\u003c\/p\u003e \u003cp\u003eChapter 19: Finding Sites to Link to Yours 347\u003c\/p\u003e \u003cp\u003eChapter 20: Even More Great Places to Get Links 371\u003c\/p\u003e \u003cp\u003eChapter 21: Social Networking — Driven by Drivel 385\u003c\/p\u003e \u003cp\u003eChapter 22: Video and Images: Putting Your Best Face Forward 393\u003c\/p\u003e \u003cp\u003eChapter 23: Beyond the Basics 403\u003c\/p\u003e \u003cp\u003eChapter 24: When Google Bites Back: A Guide to Catastrophe 415\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 435\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 25: Ten-Plus Myths and Mistakes 437\u003c\/p\u003e \u003cp\u003eChapter 26: Ten-Plus Ways to Stay Updated 445\u003c\/p\u003e \u003cp\u003eChapter 27: Ten-Plus Useful Things to Know 451\u003c\/p\u003e \u003cp\u003eIndex 465\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Internet guides \u0026amp; online services [\u003ca title=\"See our other books on Internet guides \u0026amp; online services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Internet%20guides%20\u0026amp;%20online%20services%20%5BUDB%5D%22\"\u003eUDB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52453563498776,"sku":"9781119579571","price":18.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119579571.jpg?v=1785286638","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/seo-for-dummies-paperback-softback-9781119579571","provider":"Freshly Printed Books","version":"1.0","type":"link"}