{"product_id":"semi-organic-growth-website-tactics-and-strategies-behind-googles-success-hardback-9781118933220","title":"Semi-Organic Growth, + Website; Tactics and Strategies Behind Google's Success (Hardback) 9781118933220","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSemi-Organic Growth, + Website\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTactics and Strategies Behind Google's Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGeorge T. Geis (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118933220, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 10 July 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 16.5 x 2.5 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAn in-depth examination of Google's innovative approach to M\u0026amp;A\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eSemi-Organic Growth\u003c\/i\u003e presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector\/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned.\u003c\/p\u003e \u003cp\u003eGoogle's extensive use of M\u0026amp;A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn why corporate M\u0026amp;A activity often fails to add value\u003c\/li\u003e \u003cli\u003eDelve deep into the complex dimensions of M\u0026amp;A integration\u003c\/li\u003e \u003cli\u003eDiscover what Google has learned through specific deals\u003c\/li\u003e \u003cli\u003eConsider innovative integration methods that foster synergy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGoogle is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M\u0026amp;A expertise has been a major contributing factor. \u003ci\u003eSemi-Organic Growth\u003c\/i\u003e takes you through the core workings of Google M\u0026amp;A to provide insight into successful strategy for the modern market.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eChapter 1 M\u0026amp;A Success and Failure 1\u003c\/p\u003e \u003cp\u003eChapter 2 Imprinting Semi-Organic Growth 17\u003c\/p\u003e \u003cp\u003eChapter 3 Google versus Apple: M\u0026amp;A Paths Diverge, then Converge 31\u003c\/p\u003e \u003cp\u003eChapter 4 M\u0026amp;A Market Modeling 45\u003c\/p\u003e \u003cp\u003eChapter 5 Google Media Deals 63\u003c\/p\u003e \u003cp\u003eChapter 6 Google Internet Deals 77\u003c\/p\u003e \u003cp\u003eChapter 7 Google Technology Platform Deals 91\u003c\/p\u003e \u003cp\u003eChapter 8 Failed or Shuttered Deals 105\u003c\/p\u003e \u003cp\u003eChapter 9 Disclosure versus Secrecy 119\u003c\/p\u003e \u003cp\u003eChapter 10 Forms of Consideration 133\u003c\/p\u003e \u003cp\u003eChapter 11 Contingent Consideration 147\u003c\/p\u003e \u003cp\u003eChapter 12 Dimensions of M\u0026amp;A Integration and Semi-Organic Growth 161\u003c\/p\u003e \u003cp\u003eChapter 13 Acqui-Hires Enhancing Google Offerings 177\u003c\/p\u003e \u003cp\u003eChapter 14 Competitive Deal Constellations and Ecosystem Synergy 197\u003c\/p\u003e \u003cp\u003eReferences 211\u003c\/p\u003e \u003cp\u003eAbout the Website 213\u003c\/p\u003e \u003cp\u003eAbout the Author 215\u003c\/p\u003e \u003cp\u003eIndex 217\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52174380007704,"sku":"9781118933220","price":38.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118933220_282228.jpg?v=1781174059","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/semi-organic-growth-website-tactics-and-strategies-behind-googles-success-hardback-9781118933220","provider":"Freshly Printed Books","version":"1.0","type":"link"}