{"product_id":"semantic-media-mapping-meaning-on-the-internet-hardback-9781509542574","title":"Semantic Media; Mapping Meaning on the Internet (Hardback) 9781509542574","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSemantic Media\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMapping Meaning on the Internet\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndrew Iliadis (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509542574, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 November 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages\u003cbr\u003e21.8 x 14.5 x 2.3 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“\u003ci\u003eSemantic Media\u003c\/i\u003e is an exceptional primer on the meaning-making power big tech exerts through the seemingly innocuous technologies of online search and personal assistants. Iliadis deftly demonstrates how efforts to deliver information to the consumer have far-reaching cultural consequences. A must-read for scholars and students seeking to address contemporary challenges in information and technology.”\u003cbr\u003e\u003cb\u003eAndrea L. Guzman, \u003ci\u003eNorthern Illinois University\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Iliadis provides a broad introduction to semantic approaches and why they matter, as well as strong theoretical connections and illustrations of their practical application. Anyone interested in how knowledge is constructed and shared in a networked society will find the book enlightening and generative.”\u003cbr\u003e\u003cb\u003eAlexander Halavais, \u003ci\u003eArizona State University\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eMedia technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. \u003c\/p\u003e \u003cp\u003e \u003ci\u003eSemantic Media\u003c\/i\u003e is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.\u003c\/p\u003e \u003cp\u003eWritten in an accessible style, \u003ci\u003eSemantic Media\u003c\/i\u003e will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments\u003cbr\u003e\u003cbr\u003eIntroduction\u003cbr\u003e\u003cbr\u003e 1. A History of Semantics\u003cbr\u003e\u003cbr\u003e 2. Knowledge Graphs\u003cbr\u003e\u003cbr\u003e 3. One Schema to Rule them All\u003cbr\u003e\u003cbr\u003e 4. The Wiki Wrangler\u003cbr\u003e\u003cbr\u003e 5. “An Ontology-Driven Application for the Masses”\u003cbr\u003e\u003cbr\u003e Conclusion\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e Notes\u003cbr\u003e\u003cbr\u003e References\u003cbr\u003e\u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441807126808,"sku":"9781509542574","price":42.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509542574.jpg?v=1785026365","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/semantic-media-mapping-meaning-on-the-internet-hardback-9781509542574","provider":"Freshly Printed Books","version":"1.0","type":"link"}