{"product_id":"selling-the-american-way-u-s-propaganda-and-the-cold-war-paperback-softback-9780812221190","title":"Selling the American Way; U.S. Propaganda and the Cold War (Paperback \/ softback) 9780812221190","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSelling the American Way\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eU.S. Propaganda and the Cold War\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLaura A. Belmonte (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780812221190\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 3 August 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages, 10 illus.\u003cbr\u003e22.9 x 15.2 x 1.7 cm, 0.406 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Well researched and clearly written, \u003ci\u003eSelling the American Way\u003c\/i\u003e is a welcome addition to a fast-growing body of literature on propaganda and the 'cultural Cold War.'\" (\u003ci\u003eJournal of American History\u003c\/i\u003e) \"Belmonte has produced an invaluable contribution that should be examined by everyone interested in understanding public diplomacy and in building an effective public diplomacy campaign.\" (\u003ci\u003eAmerican Historical Review\u003c\/i\u003e)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn 1955, the United States Information Agency published a lavishly illustrated booklet called \u003ci\u003eMy America\u003c\/i\u003e. Assembled ostensibly to document \"the basic elements of a free dynamic society,\" the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, \u003ci\u003eMy America\u003c\/i\u003e was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the \"American way of life.\"\u003cbr\u003e \u003ci\u003eSelling the American Way\u003c\/i\u003e examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Abbreviations\u003cbr\u003e Chronology\u003cbr\u003e Introduction\u003cbr\u003e Chapter 1: The Truman Years\u003cbr\u003e Chapter 2: The Eisenhower Years\u003cbr\u003e Chapter 3: Defining Democracy: Images of the American Political System\u003cbr\u003e Chapter 4: Selling Capitalism: Images of the Economy, Labor, and Consumerism\u003cbr\u003e Chapter 5: \"The Red Target Is Your Home\": Images of Gender and the Family\u003cbr\u003e Chapter 6: \"A Lynching Should Be Reported Without Comment\": Images of Race Relations\u003cbr\u003e Conclusion: The Costs and Limits of Selling \"America\"\u003cbr\u003e Notes\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Brand New","offer_id":52670818582808,"sku":"9780812221190","price":21.56,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/selling-the-american-way-u-s-propaganda-and-the-cold-war-paperback-softback-9780812221190","provider":"Freshly Printed Books","version":"1.0","type":"link"}