{"product_id":"secrets-of-the-new-online-entrepreneurs-how-australias-top-disruptors-scale-up-sell-fast-and-stand-out-and-how-you-can-too-paperback-softback-9781394377121","title":"Secrets of the New Online Entrepreneurs; How Australia's Top Disruptors Scale Up, Sell Fast and Stand Out - And How You Can Too (Paperback \/ softback) 9781394377121","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSecrets of the New Online Entrepreneurs\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Australia's Top Disruptors Scale Up, Sell Fast and Stand Out - And How You Can Too\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBernadette Schwerdt (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394377121, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 May 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e22.4 x 15.2 x 2.8 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe definitive guide for creating, building and scaling an online business in today’s fast-moving digital economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePacked with candid stories and hard-won lessons from more than 30 of Australia’s leading online founders, this book reveals what actually works when it comes to online business. The digital mavericks behind ventures like Boost Juice, Airtasker, Luxury Escapes and OzHarvest didn’t do things by the book. They followed their passion and did what others weren’t prepared to do. They relied on their creativity, grit and gut instinct to create world-leading brands worth millions and, in some cases, billions.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSecrets of the New Online Entrepreneurs\u003c\/i\u003e, bestselling author Bernadette Schwerdt distils the proven tactics and actionable lessons of online empire builders. You’ll discover how side hustles are turned into standout brands, how early mistakes become the foundation for future success and how tiny ideas can become transformational startups. Along the way, you’ll hear how Australia’s chocolate queen turned six students and a fax machine into a multi-million-dollar empire. And you’ll learn how a home-based tanning company used one mega-influencer to go global. The stories and insights inside reveal the surprisingly random, remarkably honest origins of Australia’s biggest digital brands — and show what actually works in launching, growing and selling a business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSecrets of the New Online Entrepreneurs\u003c\/i\u003e shows you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhich industries are ripe for disruption and how to spot a profitable niche\u003c\/li\u003e \u003cli\u003eWhy most online businesses and partnerships fail and how to avoid the same traps\u003c\/li\u003e \u003cli\u003eHow to test, measure and validate demand before you invest heavily\u003c\/li\u003e \u003cli\u003ePractical ways to grow an audience and leverage social media, content creation and influencer partnerships to build your personal brand\u003c\/li\u003e \u003cli\u003eHow free, low-cost tools and AI opportunities can help you launch smarter and faster with minimal risk\u003c\/li\u003e \u003cli\u003eThe top 10 key metrics that make an online business attractive to investors and buyers.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eWhether you are starting from scratch or growing an existing business, the practical tools, strategies and frameworks in this book will fast-track your idea from concept to commercial reality. There has never been a better time to build an online business, so don’t miss the next wave. Now is the time to start smart, move fast and discover how to turn your idea into the next digital standout.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003eIntroduction XIII\u003c\/p\u003e \u003cp\u003eEntrepreneurs and experts featured in the book xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Momentum 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Know yourself 3\u003c\/p\u003e \u003cp\u003e2 Getting started 17\u003c\/p\u003e \u003cp\u003e3 Start small, think big 25\u003c\/p\u003e \u003cp\u003e4 Start with heart 37\u003c\/p\u003e \u003cp\u003e5 Start with why 45\u003c\/p\u003e \u003cp\u003e6 Know your business 53\u003c\/p\u003e \u003cp\u003e7 Know your numbers 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Multipliers 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 How to be a successful founder 73\u003c\/p\u003e \u003cp\u003e9 How to get luckier 89\u003c\/p\u003e \u003cp\u003e10 How to find your passion 97\u003c\/p\u003e \u003cp\u003e11 How to find the right business partner 107\u003c\/p\u003e \u003cp\u003e12 How to make a partnership work 121\u003c\/p\u003e \u003cp\u003e13 How to build a lifestyle business 127\u003c\/p\u003e \u003cp\u003e14 How to predict what people will want next 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Marketing 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 How to be a successful social media content creator 157\u003c\/p\u003e \u003cp\u003e16 How to be authentic 173\u003c\/p\u003e \u003cp\u003e17 How to build your personal brand 183\u003c\/p\u003e \u003cp\u003e18 How to choose the right influencer for your business 191\u003c\/p\u003e \u003cp\u003e19 How to grow an audience with Instagram 203\u003c\/p\u003e \u003cp\u003e20 How to use Instagram to generate new leads 211\u003c\/p\u003e \u003cp\u003e21 How to leverage YouTube and those first five seconds 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Management 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 How to build a culture that makes people want to stay 227\u003c\/p\u003e \u003cp\u003e23 How to create a successful culture 239\u003c\/p\u003e \u003cp\u003e24 How to prepare for a crisis 249\u003c\/p\u003e \u003cp\u003e25 How to get the most from your team 257\u003c\/p\u003e \u003cp\u003e26 How to conduct the hiring interviews 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 Money 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e27 How to sell a business 281\u003c\/p\u003e \u003cp\u003e28 How to pitch to an investor 289\u003c\/p\u003e \u003cp\u003e29 How to protect what you’ve worked for 301\u003c\/p\u003e \u003cp\u003e30 How to secure your intellectual property 311\u003c\/p\u003e \u003cp\u003e31 How to prepare your business for sale 319\u003c\/p\u003e \u003cp\u003eWhat’s next? 327\u003c\/p\u003e \u003cp\u003eAcknowledgements 329\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433827430680,"sku":"9781394377121","price":14.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394377121.jpg?v=1784854470","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/secrets-of-the-new-online-entrepreneurs-how-australias-top-disruptors-scale-up-sell-fast-and-stand-out-and-how-you-can-too-paperback-softback-9781394377121","provider":"Freshly Printed Books","version":"1.0","type":"link"}