{"product_id":"search-engine-optimization-seo-secrets-paperback-softback-9780470554180","title":"Search Engine Optimization (SEO) Secrets (Paperback \/ softback) 9780470554180","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSearch Engine Optimization (SEO) Secrets\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDanny Dover (Author), Erik Dafforn (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470554180, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 18 March 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e456 pages, Screen captures: 30 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 18.8 x 2.3 cm, 0.789 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.\u003c\/p\u003e \u003cp\u003eYou'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCoverage includes:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstanding Search Engine Optimization\u003c\/li\u003e \u003cli\u003eRelearning How You See the Web\u003c\/li\u003e \u003cli\u003ePicking the Right SEO Tools\u003c\/li\u003e \u003cli\u003eFinding SEO Problems\u003c\/li\u003e \u003cli\u003eSolving SEO Problems\u003c\/li\u003e \u003cli\u003eSEO Best Practices\u003c\/li\u003e \u003cli\u003eThe SEO Consulting Process\u003c\/li\u003e \u003cli\u003eComprehensive Site Audit (Informational Website)\u003c\/li\u003e \u003cli\u003eComprehensive Site Audit (E-Commerce Website)\u003c\/li\u003e \u003cli\u003eUnderstanding the SEO Industry\u003c\/li\u003e \u003cli\u003eSearch Engine Verticals\u003c\/li\u003e \u003cli\u003eOptimizing for Alternative Search Engines\u003c\/li\u003e \u003cli\u003eSetting Up a Testing Platform\u003c\/li\u003e \u003cli\u003eSEO Resources\u003c\/li\u003e \u003cli\u003eAttending SEO Conferences\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eChapter 1 I Understanding Search Engine Optimization 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Secrets of Popularity 6\u003c\/p\u003e \u003cp\u003eThe Secrets of Relevancy 11\u003c\/p\u003e \u003cp\u003eSummary 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 I Relearning How You See the Web\u003c\/b\u003e 15\u003c\/p\u003e \u003cp\u003eThe 1,000-Foot View—Understanding the Neighborhood 16\u003c\/p\u003e \u003cp\u003eThe 100-Foot View—The Website 21\u003c\/p\u003e \u003cp\u003eThe 10-Foot View—The Webpage 27\u003c\/p\u003e \u003cp\u003eThe 1-Foot View—Individual Content Pieces 40\u003c\/p\u003e \u003cp\u003eSummary 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 I Picking the Right SEO Tools\u003c\/b\u003e 43\u003c\/p\u003e \u003cp\u003eView Source 44\u003c\/p\u003e \u003cp\u003eUseful Search Engine Queries 51\u003c\/p\u003e \u003cp\u003eSearch Engine–Provided Tools 56\u003c\/p\u003e \u003cp\u003eGoogle Webmaster Tools 59\u003c\/p\u003e \u003cp\u003eRelevancy Determining Tools 68\u003c\/p\u003e \u003cp\u003eSEO Toolbars 73\u003c\/p\u003e \u003cp\u003eHTTP Header Analyzer 76\u003c\/p\u003e \u003cp\u003eFirefox User Agent Switcher 78\u003c\/p\u003e \u003cp\u003eFirefox Rendering Modifier 81\u003c\/p\u003e \u003cp\u003eSummary 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 I Finding SEO Problems\u003c\/b\u003e 85\u003c\/p\u003e \u003cp\u003eThe 15-Minute SEO Audit 86\u003c\/p\u003e \u003cp\u003eThe 5-Minute Brand Reputation Audit 97\u003c\/p\u003e \u003cp\u003eIdentifying Search Engine Penalties 103\u003c\/p\u003e \u003cp\u003eSummary 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 I Solving SEO Problems\u003c\/b\u003e 107\u003c\/p\u003e \u003cp\u003eFirst Things First 108\u003c\/p\u003e \u003cp\u003eFixing Popularity Problems 109\u003c\/p\u003e \u003cp\u003eFixing Relevancy Problems 114\u003c\/p\u003e \u003cp\u003eFixing Penalties 117\u003c\/p\u003e \u003cp\u003eLink Building Techniques 122\u003c\/p\u003e \u003cp\u003eSummary 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 I SEO Best Practices\u003c\/b\u003e 129\u003c\/p\u003e \u003cp\u003ePage-Level Information Hierarchy 130\u003c\/p\u003e \u003cp\u003eDomain-Level Information Hierarchy 130\u003c\/p\u003e \u003cp\u003eURL 131\u003c\/p\u003e \u003cp\u003eTitle Tag 134\u003c\/p\u003e \u003cp\u003eMeta Description 135\u003c\/p\u003e \u003cp\u003eHTML Headings (H1 – H6) 136\u003c\/p\u003e \u003cp\u003eImages 138\u003c\/p\u003e \u003cp\u003eNofollow 139\u003c\/p\u003e \u003cp\u003eRel Canonical Link Element 140\u003c\/p\u003e \u003cp\u003eMeta Keywords 142\u003c\/p\u003e \u003cp\u003eJavaScript and Flash 143\u003c\/p\u003e \u003cp\u003e301 Redirects 143\u003c\/p\u003e \u003cp\u003eBlocking Pages from Search Engines 144\u003c\/p\u003e \u003cp\u003eTraffic and Rankings 145\u003c\/p\u003e \u003cp\u003eParameter-Driven URLs 146\u003c\/p\u003e \u003cp\u003eFooter Links 147\u003c\/p\u003e \u003cp\u003eSummary 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 I The SEO Consulting Process\u003c\/b\u003e 149\u003c\/p\u003e \u003cp\u003eAnswering Hard Questions from Clients 150\u003c\/p\u003e \u003cp\u003ePreparing for the First Meeting 159\u003c\/p\u003e \u003cp\u003ePaperwork: Setting Expectations 165\u003c\/p\u003e \u003cp\u003eDeliverables 169\u003c\/p\u003e \u003cp\u003eEstablishing Price Points 170\u003c\/p\u003e \u003cp\u003eWhat to Give Away for Free 175\u003c\/p\u003e \u003cp\u003eSubsequent Meetings 176\u003c\/p\u003e \u003cp\u003eSummary 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 I Comprehensive Site Audit (Informational Website) 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Read This Chapter 180\u003c\/p\u003e \u003cp\u003eSample Website 181\u003c\/p\u003e \u003cp\u003eSample Report 182\u003cbr\u003e  \u003cbr\u003e After Completing the Report 199\u003c\/p\u003e \u003cp\u003eSummary 200\u003c\/p\u003e \u003cp\u003eMusicArtistDatabase.com Sample SEO Site Audit 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 I Comprehensive Site Audit (E-Commerce Website) 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Read This Chapter 260\u003c\/p\u003e \u003cp\u003eSample Website 260\u003c\/p\u003e \u003cp\u003eSample Report 261\u003c\/p\u003e \u003cp\u003eSummary 277\u003c\/p\u003e \u003cp\u003eSellTheWidget.com Sample SEO Site Review 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 I Understanding the SEO Industry 333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Brief History of SEO 334\u003c\/p\u003e \u003cp\u003eWho Are Internet Marketers and Where Can I Find Them? 335\u003c\/p\u003e \u003cp\u003eThe SEO Pyramid and Wearing Multiple Hats 340\u003c\/p\u003e \u003cp\u003eSEO Leaders 343\u003c\/p\u003e \u003cp\u003eThe People and Technology behind Google and Bing 346\u003c\/p\u003e \u003cp\u003eLong-Term Perspective in SEO 351\u003c\/p\u003e \u003cp\u003eSummary 353\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 I Search Engine Verticals\u003c\/b\u003e 355\u003c\/p\u003e \u003cp\u003eUniversal Search 356\u003c\/p\u003e \u003cp\u003eLocal Search 357\u003c\/p\u003e \u003cp\u003eImage Search 362\u003c\/p\u003e \u003cp\u003eVideo Search 365\u003c\/p\u003e \u003cp\u003eInstant Search 368\u003c\/p\u003e \u003cp\u003eSummary 370\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 I Optimizing for Alternative Search Engines\u003c\/b\u003e \u003cb\u003e371\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmazon 372\u003c\/p\u003e \u003cp\u003eYouTube 374\u003c\/p\u003e \u003cp\u003eFacebook 375\u003c\/p\u003e \u003cp\u003eDelicious 376\u003c\/p\u003e \u003cp\u003eFlickr 378\u003c\/p\u003e \u003cp\u003eTwitter 380\u003c\/p\u003e \u003cp\u003eSummary 382\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 I Test, Test, Test\u003c\/b\u003e \u003cb\u003e383\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting Up a Testing Platform 384\u003c\/p\u003e \u003cp\u003eRunning a Test 387\u003c\/p\u003e \u003cp\u003eRecording Results 389\u003c\/p\u003e \u003cp\u003eThe Importance of Sharing Knowledge 391\u003c\/p\u003e \u003cp\u003eSummary 393\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 I SEO Resources\u003c\/b\u003e \u003cb\u003e395\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSEO Cheat Sheet Part 1: On-Page Optimization 396\u003c\/p\u003e \u003cp\u003eSEO Cheat Sheet Part 2: Canonicalization Errors 397\u003c\/p\u003e \u003cp\u003eSEO Cheat Sheet Part 3: Meta Robots and Robots.txt 398\u003c\/p\u003e \u003cp\u003eSEO Cheat Sheet Part 4: Sitemaps 400\u003c\/p\u003e \u003cp\u003eSEO Cheat Sheet Part 5: User Agents 402\u003c\/p\u003e \u003cp\u003eSwitching Domains Checklist 403\u003c\/p\u003e \u003cp\u003eSEO Quick Hit List 404\u003c\/p\u003e \u003cp\u003eSummary 404\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A I Attending SEO Conferences 405\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePicking the Right Conference 406\u003c\/p\u003e \u003cp\u003eWhat to Expect 410\u003c\/p\u003e \u003cp\u003ePreparing to Go 412\u003c\/p\u003e \u003cp\u003eWhat to Bring 413\u003c\/p\u003e \u003cp\u003eWhat to Do 414\u003c\/p\u003e \u003cp\u003eAfter the Conference 416\u003c\/p\u003e \u003cp\u003eSummary 416\u003c\/p\u003e \u003cp\u003eIndex 417\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Internet guides \u0026amp; online services [\u003ca title=\"See our other books on Internet guides \u0026amp; online services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Internet%20guides%20\u0026amp;%20online%20services%20%5BUDB%5D%22\"\u003eUDB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52507374420248,"sku":"9780470554180","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470554180.jpg?v=1786445310","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/search-engine-optimization-seo-secrets-paperback-softback-9780470554180","provider":"Freshly Printed Books","version":"1.0","type":"link"}