{"product_id":"scenario-planning-a-field-guide-to-the-future-paperback-softback-9781118170151","title":"Scenario Planning; A Field Guide to the Future (Paperback \/ softback) 9781118170151","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eScenario Planning\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Field Guide to the Future\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWoody Wade (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118170151, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 April 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e25.2 x 17.3 x 1.3 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eIs your business ready for the future?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eScenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. \u003ci\u003eScenario Planning\u003c\/i\u003e serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business\u003c\/li\u003e \u003cli\u003eExplore the impact of technological advances and the emergence of new competitors to your business\u003c\/li\u003e \u003cli\u003eExamine challenges that are only dimly recognizable as potential problems today\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis visual book will help you answer this question: Is my organization ready for every possibility?\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003cbr\u003eAlbert Einstein may have been a great scientist, but if he’d been a businessman, he’d have lost his job.\u003c\/p\u003e \u003cp\u003eChapter 1 Escaping the Tyranny of the Present 6\u003cbr\u003eConventional forecasting and projections won’t help you see much beyond next Tuesday. Scenario planning, on the other hand, won’t nail down the future, either, but there is no such thing as the future, anyway, so that’s all right. Instead, by helping you explore alternative futures, scenario planning will help you see what could happen, so you’ll be better prepared to deal with it.\u003c\/p\u003e \u003cp\u003eChapter 2 How-To 26\u003cbr\u003eStart to finish, here’s how the process works. (You’ll still want an expert facilitator. My e-mail is wade@11changes.com.)\u003c\/p\u003e \u003cp\u003eChapter 3 Case Studies: The Real World 64\u003cbr\u003eThese four organizations used scenario planning to explore how the future might unfold for a country, an economic sector, an industry, and a company.\u003c\/p\u003e \u003cp\u003eChapter 4 Black Swans 140\u003cbr\u003eHistory turns on events that are extremely rare yet have huge consequences. The same is probably true of your company’s future.\u003c\/p\u003e \u003cp\u003eChapter 5 Are You Ready? 156\u003cbr\u003eMost books about the future are full of predictions. “Just you watch: This will happen.” This book isn’t. Instead, it poses some questions about what could happen.\u003c\/p\u003e \u003cp\u003ePostscript Thinking the Unthinkable 186\u003cbr\u003eA failure of imagination can have tragic results.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453450449176,"sku":"9781118170151","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118170151.jpg?v=1785284632","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/scenario-planning-a-field-guide-to-the-future-paperback-softback-9781118170151","provider":"Freshly Printed Books","version":"1.0","type":"link"}