{"product_id":"scaling-innovation-how-smart-companies-architect-profitable-growth-hardback-9781119633068","title":"Scaling Innovation; How Smart Companies Architect Profitable Growth (Hardback) 9781119633068","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eScaling Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Smart Companies Architect Profitable Growth\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMadhavan Ramanujam (Author), Eddie Hartman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119633068, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 31 July 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e23.1 x 15.8 x 3.3 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eYou've built a great product—now what?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much.\u003c\/p\u003e \u003cp\u003eThe true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization—instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value.\u003c\/p\u003e \u003cp\u003eIn this highly-anticipated sequel to \u003ci\u003eMonetizing Innovation,\u003c\/i\u003e Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies—including 50+ unicorns—the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, \u003ci\u003eScaling Innovation\u003c\/i\u003e reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.\u003c\/p\u003e \u003cp\u003eIf you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how.\u003c\/p\u003e \u003cp\u003eInside, you'll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy the “single-engine strategy” dooms so many businesses—and how to avoid it\u003c\/li\u003e \u003cli\u003eHow to create outcome and usage-based monetization models\u003c\/li\u003e \u003cli\u003eThe secrets to mastering value messaging—and getting customers to pay what you're worth\u003c\/li\u003e \u003cli\u003eMastering sales negotiations—“give and get” strategies to close faster, better and more often\u003c\/li\u003e \u003cli\u003eHow to stop churn before it happens, maximize upsells, and handle price increases with confidence\u003c\/li\u003e \u003cli\u003eThe essential tactics for balancing market share and wallet share—without losing momentum\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eIf\u003ci\u003e Monetizing Innovation\u003c\/i\u003e taught you how to build a great product, \u003ci\u003eScaling Innovation\u003c\/i\u003e will teach you how to build a great business—one that thrives, scales, and creates real enterprise value.\u003c\/p\u003e \u003cp\u003eRead it. Apply it. Build something that lasts.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction: From a Great Product to a Great Business 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Beating the Barriers to Scaling 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 A Tale of Three Companies 7\u003c\/p\u003e \u003cp\u003e2 Becoming a Profitable Growth Architect 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IINine BREAKTHROUGH STRATEGIES For Architecting Profitable Growth 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IIA Startup Strategies 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 The Lure of Free: When You Land, Be Sure to Expand 41\u003c\/p\u003e \u003cp\u003e4 The Most Important Decision: Choosing Your Pricing Model 59\u003c\/p\u003e \u003cp\u003e5 Making It Easy to Buy: Beautifully Simple Pricing 89\u003c\/p\u003e \u003cp\u003e6 Mastering Value Messaging: Speak Benefits and Not Features 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IIB Scale-up Strategies 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 When You Give, Get Something Back: Discounting and Promotions 121\u003c\/p\u003e \u003cp\u003e8 Blow Up Your Packaging: Time to Redefine Your Offer Structure 145\u003c\/p\u003e \u003cp\u003e9 Price Increases: Ask Properly, and You Shall Receive 169\u003c\/p\u003e \u003cp\u003e10 Acing Big Deals: Mastering Negotiations and Handling Objections 191\u003c\/p\u003e \u003cp\u003e11 Stopping Churn Before It Starts: The Big Missed Opportunity 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Learning From the Best: Success Stories 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Putting It All Together: From Playbook to Practice 245\u003c\/p\u003e \u003cp\u003e13 Segment: From Idea to a $3.2 Billion Acquisition 251\u003c\/p\u003e \u003cp\u003e14 Canva: The Master Class of Landing and Expanding 267\u003c\/p\u003e \u003cp\u003e15 ServiceChannel: Cracking the Code to Two-Sided Marketplace Success 279\u003c\/p\u003e \u003cp\u003e16 CoCounsel: Scaling the AI that Passed the Bar 285\u003c\/p\u003e \u003cp\u003e17 Airbnb: The Blueprint for Turning Community into Cash Flow 297\u003c\/p\u003e \u003cp\u003eNotes 311\u003c\/p\u003e \u003cp\u003eIndex 315\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52653262700824,"sku":"9781119633068","price":18.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119633068.jpg?v=1789090500","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/scaling-innovation-how-smart-companies-architect-profitable-growth-hardback-9781119633068","provider":"Freshly Printed Books","version":"1.0","type":"link"}