{"product_id":"saving-the-world-a-brief-history-of-communication-for-devleopment-and-social-change-hardback-9780252036774","title":"Saving the World; A Brief History of Communication for Devleopment and Social Change (Hardback) 9780252036774","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSaving the World\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Brief History of Communication for Devleopment and Social Change\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEmile G. McAnany (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780252036774\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 March 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.426 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003e\"It presents in-depth policy analyses to outline a vision for how communication technologies have--and still can--impact social change and economic\/cultural development. . . . McAnany builds an historical paradigm that melds technology with social entrepreneurship. \"-- \u003ci\u003eCommunication Booknotes Quarterly\u003c\/i\u003e\u003c\/p\u003e \u003cdiv\u003e\"\u003ci\u003eSaving the World\u003c\/i\u003e offers a judicious integration of Emile G. McAnany's own first-hand experience with many of the seminal people and projects in communication for development. McAnany provides a very valuable understanding of the underlying structure of the field and how these ideas have been implemented and theorized.\"--Joseph Straubhaar, author of \u003ci\u003eMedia Now: Understanding Media, Culture, and Technology\u003c\/i\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e \u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\"All students who are just beginning will find this book an excellent introduction not only to the ideas and theories but also to the key thinkers who have helped frame the debate over the last 30 or 40 years. . . . Knowing the people and their histories gives an invaluable background to our knowledge.\"--\u003ci\u003eCommunication Research Trends\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \"A comprehensive, ambitious history and policy analysis of the field of development communication. McAnany's grasp of the major developments, issues, and advances of this field will appeal to scholars of communication, sociology, political science, and economics.\"--Robert Huesca, professor of communication, Trinity University\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e \u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\"\u003ci\u003eSavings the World\u003c\/i\u003e provides a strong history for understanding the context of efforts to use communication to spur development.  McAnany's continuing push for measures that will demonstrate success or failure is welcome.  This volume will be most valuable to those seeking historical context as they delve into the role of information and communication technologies for development.\"--\u003ci\u003eInternational Journal of Communication\u003c\/i\u003e\n\u003c\/div\u003e\n\u003cbr\u003e \"\u003ci\u003eSaving the World\u003c\/i\u003e is a fascinating examination of how earlier technologies were applied to foster social change.  An easy-to-read, well-organized document; while McAnany carefully relays theory, he does it in a concise way that anyone will find accessible.\"--\u003ci\u003eTechnical Communication\u003c\/i\u003e\u003cbr\u003e \u003c\/div\u003e\n\u003cbr\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e \u003cdiv\u003eThis far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.\u003c\/div\u003e \u003cdiv\u003e \u003c\/div\u003e \u003cdiv\u003eMcAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, \u003ci\u003eSaving the World\u003c\/i\u003e argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.\u003c\/div\u003e \u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cdiv class=\"ch-level-1\"\u003eCover\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eTitle Page\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eCopyright Page\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eContents\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003ePreface\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eAcknowledgments\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eIntroduction: Communication in the Lives of the Globe\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e1. Saving the World: Beginnings of Communication for Development\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e2. Globalization, Discourse, and Development Communication: UNESCO as Prime Mover\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e3. Commuunication for Development: Does It Work?\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e4. Rethinking the Paradigm: The Dependency Phase\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e5. Another Paradigm: Participatory Communication\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e6. Paradigm for a New Millennium: Social Entrepreneurship\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e7. Past, Present, and Future: An Agenda for 2015 and Beyond\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003e8. The Future: Some Final Thoughts\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eReferences\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eIndex\u003c\/div\u003e\n\u003cdiv class=\"ch-level-1\"\u003eBack Cover\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Illinois Press","offers":[{"title":"Brand New","offer_id":52520563671320,"sku":"9780252036774","price":87.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/saving-the-world-a-brief-history-of-communication-for-devleopment-and-social-change-hardback-9780252036774","provider":"Freshly Printed Books","version":"1.0","type":"link"}