{"product_id":"roi-of-social-media-how-to-improve-the-return-on-your-social-marketing-investment-hardback-9780470827413","title":"ROI of Social Media; How to Improve the Return on Your Social Marketing Investment (Hardback) 9780470827413","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eROI of Social Media\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Improve the Return on Your Social Marketing Investment\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGuy Powell (Author), Steven Groves (Author), Jerry Dimos (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470827413, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 February 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.6 x 16.3 x 3.6 cm, 0.621 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eHow to Improve the Return on Your Social Marketing Investment\u003c\/b\u003e \u003cp\u003eThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. \u003ci\u003eROI of Social Media\u003c\/i\u003e is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.\u003cbr\u003e–\u003cb\u003eLarry Weber\u003c\/b\u003e, Founder and chairman of W2 Group, Formerly of Weber Shandwick\u003c\/p\u003e \u003cp\u003eWe know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, \u003ci\u003eROI of Social Media\u003c\/i\u003e is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.\u003cbr\u003e–\u003cb\u003eJeremiah Owyang\u003c\/b\u003e, Partner, Altimeter Group\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe ROI of Social Media\u003c\/i\u003e is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both \"dollars\" and \"sense\" for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. \u003ci\u003eThe ROI of Social Media\u003c\/i\u003e will be the dog-eared book that sits on the corner of your desk used to prove many a point.\u003cbr\u003e–\u003cb\u003eJohn Lovett\u003c\/b\u003e, Senior Partner \u0026amp; Principal Consultant, Web Analytics Demystified\u003c\/p\u003e \u003cp\u003eAnalytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together.\u003cbr\u003e–\u003cb\u003eProfessor JC Larreche\u003c\/b\u003e, InSEAD, Author of \u003ci\u003eThe Momentum Effect\u003c\/i\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 1—Getting Started with Social Media ROI.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1—Getting Started with Social Media ROI.\u003c\/p\u003e \u003cp\u003eChapter 2—Social Media Motivations and Behaviors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 2—The Media Engagement Framework.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3—Introduction to the Media Engagement Framework.\u003c\/p\u003e \u003cp\u003eChapter 4—Influencer Persona in the Media Engagement Framework.\u003c\/p\u003e \u003cp\u003eChapter 5—Consumer Persona in the Media Engagement Framework.\u003c\/p\u003e \u003cp\u003eChapter 6—Individual Persona in the Media Engagement Framework.\u003c\/p\u003e \u003cp\u003eChapter 7—The Competitive Set—Vying for Attention.\u003c\/p\u003e \u003cp\u003eChapter 8—The Brand Image.\u003c\/p\u003e \u003cp\u003eChapter 9— Search–Being Found in Social Media.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 3—Practical Applications of Social Media ROI.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10—Putting Values to the \"R\" and \"I\" of ROI in Social Media.\u003c\/p\u003e \u003cp\u003eChapter 11—Eight-Step Process to Measuring Social Marketing Strategy and ROI.\u003c\/p\u003e \u003cp\u003eChapter 12—Social Media Metrics Tools Providers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 4—Where Does Social Media Go from Here?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13—The Future of Social Media and ROI.\u003c\/p\u003e \u003cp\u003eAfterword.\u003c\/p\u003e \u003cp\u003eAppendix.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278030303512,"sku":"9780470827413","price":26.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470827413.jpg?v=1781456737","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/roi-of-social-media-how-to-improve-the-return-on-your-social-marketing-investment-hardback-9780470827413","provider":"Freshly Printed Books","version":"1.0","type":"link"}