{"product_id":"roi-fundamentals-why-and-when-to-measure-return-on-investment-paperback-softback-9780787987169","title":"ROI Fundamentals; Why and When to Measure Return on Investment (Paperback \/ softback) 9780787987169","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eROI Fundamentals\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhy and When to Measure Return on Investment\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePatricia Pulliam Phillips (Author), Jack J. Phillips (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787987169, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 February 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e186 pages\u003cbr\u003e22.6 x 15.2 x 1.3 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eROI Fundamentals\u003cbr\u003e \u003cbr\u003e ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.\u003cbr\u003e \u003cbr\u003e ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments from the Editors.  \u003cp\u003ePreface: The Realities of ROI.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: A Brief Description of the ROI Methodology.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvaluation Levels: A Beginning Point.\u003c\/p\u003e \u003cp\u003eEvaluation Planning.\u003c\/p\u003e \u003cp\u003eData Collection.\u003c\/p\u003e \u003cp\u003eIsolation of Program Effects.\u003c\/p\u003e \u003cp\u003eData Conversion.\u003c\/p\u003e \u003cp\u003eIntangible Benefits.\u003c\/p\u003e \u003cp\u003eProgram Costs.\u003c\/p\u003e \u003cp\u003eReturn on Investment Calculation.\u003c\/p\u003e \u003cp\u003eReporting.\u003c\/p\u003e \u003cp\u003eCase Study.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Why ROI?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProgress and Status of ROI.\u003c\/p\u003e \u003cp\u003eWhy ROI?\u003c\/p\u003e \u003cp\u003eConcerns About Using ROI.\u003c\/p\u003e \u003cp\u003eBarriers to ROI Implementation.\u003c\/p\u003e \u003cp\u003eBenefits of Using ROI.\u003c\/p\u003e \u003cp\u003eROI Best Practices.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Who Should Use the ROI Methodology?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Typical Organization.\u003c\/p\u003e \u003cp\u003eThe Typical Program.\u003c\/p\u003e \u003cp\u003eSigns That an Organization Is Ready for the ROI.\u003c\/p\u003e \u003cp\u003eMethodology.\u003c\/p\u003e \u003cp\u003eTaking a Reactive Versus a Proactive Approach.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: How to Build a Credible Process.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Evaluation Framework.\u003c\/p\u003e \u003cp\u003eThe Process Model.\u003c\/p\u003e \u003cp\u003eThe Operating Standards: Guiding Principles.\u003c\/p\u003e \u003cp\u003eCase Applications and Practice.\u003c\/p\u003e \u003cp\u003eImplementation.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Inhibitors of Implementation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBarriers to Implementation.\u003c\/p\u003e \u003cp\u003eROI Myths.\u003c\/p\u003e \u003cp\u003eNext Steps.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003eROI Quiz.\u003c\/p\u003e \u003cp\u003eQuiz Answers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Planning for Evaluation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing Purpose and Feasibility.\u003c\/p\u003e \u003cp\u003eDeveloping the Planning Documents.\u003c\/p\u003e \u003cp\u003eConducting the Planning Meeting.\u003c\/p\u003e \u003cp\u003eIdentifying Data Sources.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003eAppendix.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Pfeiffer","offers":[{"title":"Brand New","offer_id":52474960314648,"sku":"9780787987169","price":35.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787987169.jpg?v=1785801944","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/roi-fundamentals-why-and-when-to-measure-return-on-investment-paperback-softback-9780787987169","provider":"Freshly Printed Books","version":"1.0","type":"link"}