{"product_id":"rock-guitar-virtuosos-advances-in-electric-guitar-playing-technology-and-culture-paperback-softback-9781009055970","title":"Rock Guitar Virtuosos; Advances in Electric Guitar Playing, Technology, and Culture (Paperback \/ softback) 9781009055970","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRock Guitar Virtuosos\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAdvances in Electric Guitar Playing, Technology, and Culture\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis Element is the first comprehensive study of virtuosic rock guitar playing, technology and culture in the 21st century.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJan-Peter Herbst (Author), Alexander Paul Vallejo (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009055970, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 December 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e112 pages\u003cbr\u003e22.8 x 15.1 x 0.6 cm, 0.18 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe guitar has been an integral part of popular music and mainstream culture for many decades and in many places of the world. This Element examines the development and current state of virtuosic rock guitar in terms of playing, technology, and culture. Supported by technological advances such as extended-range guitars, virtuosos in the twenty-first century are exploring ways to expand standard playing techniques in a climate where ever-higher levels of perfection are expected. As musician-entrepreneurs, contemporary rock guitar virtuosos record, produce, and market their music themselves; operate equipment companies; and sell merchandise, tablature, and lessons online. For their social media channels, they regularly create videos and interact with their followers while having to balance building their tribe and finding the time to develop their craft to stay competitive. For a virtuoso, working situations have changed considerably since the last century; the aloof rock star has been replaced by the approachable virtuoso-guitarist-composerinnovator-producer-promoter-YouTuber-teacher-entrepreneur.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. Establishing a canon\u003cbr\u003e 3. Overview of electric guitar playing techniques\u003cbr\u003e 4. First-generation rock guitar heroes\u003cbr\u003e 5. The emergence and decline of shred\u003cbr\u003e 6. Guitar technology, playing, and culture in the twenty-first century\u003cbr\u003e 7. The virtual scene, and how contemporary virtuosos make a living\u003cbr\u003e 8. Conclusion\u003cbr\u003e References\u003cbr\u003e Appendix.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: 20th century \u0026amp; contemporary classical music [\u003ca title=\"See our other books on 20th century \u0026amp; contemporary classical music\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%2220th%20century%20\u0026amp;%20contemporary%20classical%20music%20%5BAVGC6%5D%22\"\u003eAVGC6\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52507299021080,"sku":"9781009055970","price":17.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009055970i.jpg?v=1786443767","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/rock-guitar-virtuosos-advances-in-electric-guitar-playing-technology-and-culture-paperback-softback-9781009055970","provider":"Freshly Printed Books","version":"1.0","type":"link"}