{"product_id":"roberts-rules-of-innovation-a-10-step-program-for-corporate-survival-hardback-9780470596999","title":"Robert's Rules of Innovation; A 10-Step Program for Corporate Survival (Hardback) 9780470596999","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRobert's Rules of Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA 10-Step Program for Corporate Survival\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert F. Brands (Author), Martin J. Kleinman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470596999, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 March 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, Drawings: 24 B\u0026amp;W, 0 Color; Tables: 2 B\u0026amp;W, 0 Color\u003cbr\u003e20.6 x 13.2 x 2.5 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eFrom a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation\u003c\/p\u003e \u003cp\u003eIn this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's \"innovate or die\" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for \"addition by subtraction\" profitability. Concisely, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistills Robert Brands' wealth of experience as a leader of international product development teams\u003c\/li\u003e \u003cli\u003eExplains why innovation is imperative\u003c\/li\u003e \u003cli\u003eProvides the practical steps needed to deliver innovation\u003c\/li\u003e \u003cli\u003eDraws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTimely, accessible, and indispensable, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ is a must-read for managers at all levels.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Innovation, Survival, and the ‘‘aha!’’ Moment 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do I Get to ‘‘Aha!’’? 3\u003c\/p\u003e \u003cp\u003eInnovation Is Not a Luxury 7\u003c\/p\u003e \u003cp\u003eWhere Does Innovation Begin? 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Innovator’s Manifesto: Robert’s Rules of Innovation 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInspire 20\u003c\/p\u003e \u003cp\u003eNo Risk, No Innovation 23\u003c\/p\u003e \u003cp\u003eNew Product Development Process 26\u003c\/p\u003e \u003cp\u003eOwnership 31\u003c\/p\u003e \u003cp\u003eValue Creation 34\u003c\/p\u003e \u003cp\u003eAccountability 36\u003c\/p\u003e \u003cp\u003eTraining and Coaching 39\u003c\/p\u003e \u003cp\u003eIdea Management 40\u003c\/p\u003e \u003cp\u003eObserve and Measure 44\u003c\/p\u003e \u003cp\u003eNet Result and Reward 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Innovation Audit: The Invaluable Discovery Process That Sets the Stage For Action 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Audit Process 48\u003c\/p\u003e \u003cp\u003eThe Short Audit 50\u003c\/p\u003e \u003cp\u003eThe In-Depth Audit 52\u003c\/p\u003e \u003cp\u003eThe Importance of Establishing a Benchmark 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Innovation Emancipation: Keys to Freeing Your Inner Innovator 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefeating Devil’s Advocates to Become an Agent for Change 65\u003c\/p\u003e \u003cp\u003eInnovation Democratization Is the Key 67\u003c\/p\u003e \u003cp\u003eThe Role of the Consensus Builder 72\u003c\/p\u003e \u003cp\u003eThe Path of an Innovation Champion 74\u003c\/p\u003e \u003cp\u003eThe Innovation Payoff: A Quick, Real-Life Story 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Innovation in the Time of Multinational Teams 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Care and Feeding of Creatives 87\u003c\/p\u003e \u003cp\u003eFor Creative People, It’s about More than Money 91\u003c\/p\u003e \u003cp\u003eBabel, Babble, and the Global Team Leader 97\u003c\/p\u003e \u003cp\u003eTeam Building, One Step at a Time 98\u003c\/p\u003e \u003cp\u003eViva la Difference! 101\u003c\/p\u003e \u003cp\u003eAretha Was Right: It’s All About R-E-S-P-E-C-T 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Patently Obvious: The Care and Feeding of Your Intellectual Property 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntellectual Property: The Big Picture 111\u003c\/p\u003e \u003cp\u003eIntellectual Property 101 113\u003c\/p\u003e \u003cp\u003eFrequently Asked Questions 121\u003c\/p\u003e \u003cp\u003eRemember: The Wolves Are Always at the Door 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Innovation Implementation 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started 133\u003c\/p\u003e \u003cp\u003eDefine Your Organization’s Needs 136\u003c\/p\u003e \u003cp\u003eNPD Process in Action 140\u003c\/p\u003e \u003cp\u003eCreating a Road Map to Success 146\u003c\/p\u003e \u003cp\u003eGuidelines for Progress 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Innovation Checklist 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreflight Preparation 152\u003c\/p\u003e \u003cp\u003eOr If You Really Want Your Innovation Program to Flop 167\u003c\/p\u003e \u003cp\u003eAdvice and Encouragement from the Pros: A Roundtable Discussion 168\u003c\/p\u003e \u003cp\u003eSustainable Innovation and You 173\u003c\/p\u003e \u003cp\u003eAppendix A Product Development Process 177\u003c\/p\u003e \u003cp\u003eAppendix B The Five stages of the Production Development Process: Example 1 187\u003c\/p\u003e \u003cp\u003eAppendix C The Five stages of the Production Development Process: Example 2 193\u003c\/p\u003e \u003cp\u003eKey Resources and Links 201\u003c\/p\u003e \u003cp\u003eAcknowledgments 203\u003c\/p\u003e \u003cp\u003eAbout the Authors 205\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276367982872,"sku":"9780470596999","price":28.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470596999_241593.jpg?v=1781367777","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/roberts-rules-of-innovation-a-10-step-program-for-corporate-survival-hardback-9780470596999","provider":"Freshly Printed Books","version":"1.0","type":"link"}