{"product_id":"road-to-power-how-gms-mary-barra-shattered-the-glass-ceiling-hardback-9781118972632","title":"Road to Power; How GM's Mary Barra Shattered the Glass Ceiling (Hardback) 9781118972632","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRoad to Power\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow GM's Mary Barra Shattered the Glass Ceiling\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLaura Colby (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118972632, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 April 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e22.6 x 16 x 2 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eFollow a pioneer's journey from factory floor to CEO\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eRoad to Power\u003c\/i\u003e is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra's position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling.\u003c\/p\u003e \u003cp\u003eWhen 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureaucracy, and from running human resources to helping drag the company back from its 2009 bankruptcy. This book details each step of her career, and the lessons she learned along the way.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how Mary Barra's willingness to take on diverse assignments helped steer her career trajectory\u003c\/li\u003e \u003cli\u003eExamine the fine details of Barra's management style and her ability to relate to colleagues\u003c\/li\u003e \u003cli\u003eDiscover the qualities and experiences Barra had that drove her to lead this male-dominated profession\u003c\/li\u003e \u003cli\u003eStudy the valuable lessons Barra learned at each stage in her professional life, and why they stuck with her throughout her journey to the top\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBarra is most certainly a pioneer for women in business, but she's also a living lesson as to how far the right outlook, skills, and drive can take you in your career. \u003ci\u003eRoad to Power\u003c\/i\u003e explores the talent and the mindset that got her all the way to the top.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction Dodge’s La Femme: Women and Cars 1\u003c\/p\u003e \u003cp\u003eChapter 1 The Firebird: A Childhood Dream 7\u003c\/p\u003e \u003cp\u003eChapter 2 The Red Chevette: Driving Lessons 15\u003c\/p\u003e \u003cp\u003eChapter 3 The Fiero: Trial by Fire 25\u003c\/p\u003e \u003cp\u003eChapter 4 Chevy Blazer: Groundbreaking Laws 35\u003c\/p\u003e \u003cp\u003eChapter 5 Chevy Malibu: Expanding Vistas 43\u003c\/p\u003e \u003cp\u003eChapter 6 Buick Skylark: A View from the Top 51\u003c\/p\u003e \u003cp\u003eChapter 7 Oldsmobile Intrigue: Hearts and Minds 63\u003c\/p\u003e \u003cp\u003eChapter 8 Buick LeSabre: Fixing Hamtramck 71\u003c\/p\u003e \u003cp\u003eChapter 9 Chevy Avalanche: The Road to Ruin 81\u003c\/p\u003e \u003cp\u003eChapter 10 The Volt: Shocked into Action 87\u003c\/p\u003e \u003cp\u003eChapter 11 Chevy Cruze: “No More Crappy Cars” 97\u003c\/p\u003e \u003cp\u003eChapter 12 Chevy Cobalt: End of the Honeymoon 107\u003c\/p\u003e \u003cp\u003eChapter 13 Cadillac Escalade: Climbing Back 121\u003c\/p\u003e \u003cp\u003eChapter 14 Buick Encore: Finding the Next Mary Barra 135\u003c\/p\u003e \u003cp\u003eAfterword 145\u003c\/p\u003e \u003cp\u003eAppendix: Barra Biography 149\u003c\/p\u003e \u003cp\u003eBibliography 151\u003c\/p\u003e \u003cp\u003eAbout the Author 153\u003c\/p\u003e \u003cp\u003eIndex 155\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52173730218264,"sku":"9781118972632","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118972632_284570.jpg?v=1781168879","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/road-to-power-how-gms-mary-barra-shattered-the-glass-ceiling-hardback-9781118972632","provider":"Freshly Printed Books","version":"1.0","type":"link"}