{"product_id":"risk-management-in-translation-paperback-softback-9781009546874","title":"Risk Management in Translation (Paperback \/ softback) 9781009546874","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRisk Management in Translation\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis Element connects the linguistic issues of translation with models from economics and research from psychology.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAnthony Pym (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009546874, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 6 February 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e76 pages\u003cbr\u003e23 x 15.1 x 0.5 cm, 0.125 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'For experienced interpreters this book provides a welcome opportunity to reflect on what we already know instinctively: that our job is not to reproduce words but to manage meaning, relationship and responsibility. For educators and trainees, it's a valuable resource - but one that must be paired with careful guidance on ethical frameworks and institutional expectations. It's not a how-to manual, but a conceptual map best read as a challenge to our professional assumptions and an invitation to reexamine how we define quality, success and professionalism in a risk-saturated world.' Vera Y.Z. Gu, In Touch\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eOnce fidelity and equivalence are abandoned, how can successful translation be understood? Risk management offers an alternative way of looking at the work of translators and their social function. It posits that the greater the cultural differences, the greater the risks of failed communication. What can be done to manage those risks? Drawing on the ways translators and interpreters handle intercultural encounters by adjusting what is said, this essay outlines a series of strategies that can be applied to all kinds of cross-cultural communication. Practical examples are drawn from a wide range of contexts, from Australian bushfires to court interpreting in Barcelona, with special regard for the new kinds of risks presented by machine translation and generative AI. The result is a critical view of the professionalization of translation, and a fresh account of democratized translation as a rich human activity in the service of cross-cultural cooperation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Why talk about risk?\u003cbr\u003e 2. Risk of what?\u003cbr\u003e 3. Types of risk management\u003cbr\u003e 4. Trust as risk management\u003cbr\u003e 5. Risks in automated translation\u003cbr\u003e 6. A case for more risk taking\u003cbr\u003e 7. References.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52415648858392,"sku":"9781009546874","price":17.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009546874i.jpg?v=1784420286","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/risk-management-in-translation-paperback-softback-9781009546874","provider":"Freshly Printed Books","version":"1.0","type":"link"}