{"product_id":"risk-less-and-prosper-your-guide-to-safer-investing-hardback-9781118014301","title":"Risk Less and Prosper; Your Guide to Safer Investing (Hardback) 9781118014301","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRisk Less and Prosper\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eYour Guide to Safer Investing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eZvi Bodie (Author), Rachelle Taqqu (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118014301, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 January 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e21.8 x 14.2 x 2.5 cm, 0.363 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Bodie and Taqqu have staked out important ground in terms of reconsidering the basic paradigm for long-term saving and investing and presenting a new approach in an engaging and thoughtful manner.\" (\u003ci\u003ePortfolio.com\u003c\/i\u003e, February 2012)  \u003cp\u003e\"...a good read for those of you who are skeptical of investing in today's stock market. But it is a must-read for those of you who actually think that you know what you are doing.\" (\u003ci\u003eHuffington Post\u003c\/i\u003e, January 2012)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA practical guide to getting personal investing right\u003c\/b\u003e  \u003cp\u003eSomewhere along the way, something has gone very wrong with the way individuals save and invest. Too often, households are drawn in by promotional suggestions masquerading as impartial investment advice. Consumers get saddled with more risk than they realize. Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that today's investors face, and with \u003ci\u003eRisk Less and Prosper\u003c\/i\u003e they will help you find your financial footing.\u003c\/p\u003e \u003cp\u003eWritten in an accessible style, this practical guide skillfully explains why personal investing is all about you—your goals, your values and your career path. It shows how to understand investment risk and choose the particular blend of risk and safety that is right for you. And it lays out several simple yet powerful ways for small investors to cast a reliable safety net to achieve their financial goals and truly prosper. Coauthors Bodie and Taqqu challenge the myth that all investments require risk, then highlight some important risks that families often disregard when deciding where to put their money. Later, they connect the dots between investment and investor, showing us all how to grasp our own investment risk profiles and how we may use these insights to make more fitting investment choices.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines a straightforward way to invest by aligning your investments with your goals and the risk levels you can bear\u003c\/li\u003e \u003cli\u003eProvides basic investment abc's for readers who are otherwise literate\u003c\/li\u003e \u003cli\u003eLays out a simple, actionable plan for achieving your goals\u003c\/li\u003e \u003cli\u003eExplains the role of risk-free assets and investment insurance in assuring that you reach your most essential goals\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eContrary to popular belief, investing doesn't have to be complicated. You can build wealth without taking great risks. \u003ci\u003eRisk Less and Prosper\u003c\/i\u003e will show you how to make investment decisions that will make your financial life less stressful and more profitable.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I All About You 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Changing the Game 3\u003c\/p\u003e \u003cp\u003eChapter 2 Picturing Your Destination 17\u003c\/p\u003e \u003cp\u003eChapter 3 Paying Up 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Risk Matters 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 The Mismeasure of Risk 49\u003c\/p\u003e \u003cp\u003eChapter 5 The Allure of Hope 65\u003c\/p\u003e \u003cp\u003eChapter 6 Your Personal Risk Profile 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Building Blocks 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Finding the Safe Investment Zone 101\u003c\/p\u003e \u003cp\u003eChapter 8 The Art of Matchmaking 125\u003c\/p\u003e \u003cp\u003eChapter 9 Investing Safely for Education 139\u003c\/p\u003e \u003cp\u003eChapter 10 Choosing Risky Investments 147\u003c\/p\u003e \u003cp\u003eChapter 11 How to Choose an Advisor 167\u003c\/p\u003e \u003cp\u003eEpilogue 175\u003c\/p\u003e \u003cp\u003eNotes 181\u003c\/p\u003e \u003cp\u003eAbout the Authors 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417746207000,"sku":"9781118014301","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118014301.jpg?v=1784506180","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/risk-less-and-prosper-your-guide-to-safer-investing-hardback-9781118014301","provider":"Freshly Printed Books","version":"1.0","type":"link"}