{"product_id":"risk-communication-a-mental-models-approach-hardback-9780521802239","title":"Risk Communication; A Mental Models Approach (Hardback) 9780521802239","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRisk Communication\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Mental Models Approach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThisbook explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eM. Granger Morgan (Author), Baruch Fischhoff (Author), Ann Bostrom (Author), Cynthia J. Atman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521802239, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 July 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e366 pages, 41 b\/w illus.  14 tables\u003cbr\u003e24 x 16 x 3 cm, 0.92 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The authors' idea of expert models of risk … is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003ePeople today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV\/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some  issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. The Carnegie Mellon mental models approach\u003cbr\u003e 3. Creating an expert model of the risk\u003cbr\u003e 4. Mental model interviews\u003cbr\u003e 5. Confirmatory questionnaires\u003cbr\u003e 6. Development and evaluation of communications\u003cbr\u003e 7. Case studies: applications to environmental risks\u003cbr\u003e 8. A mental models approach to HIV\/AIDS\u003cbr\u003e 9. Some concluding remarks\u003cbr\u003e Appendices.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychological methodology [\u003ca title=\"See our other books on Psychological methodology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychological%20methodology%20%5BJMB%5D%22\"\u003eJMB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46006029746456,"sku":"9780521802239","price":103.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521802239i_a619585e-1766-44fa-8ad8-6c97586f7413.jpg?v=1691368195","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/risk-communication-a-mental-models-approach-hardback-9780521802239","provider":"Freshly Printed Books","version":"1.0","type":"link"}