{"product_id":"risk-communication-a-handbook-for-communicating-environmental-safety-and-health-risks-hardback-9781119456117","title":"Risk Communication; A Handbook for Communicating Environmental, Safety, and Health Risks (Hardback) 9781119456117","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRisk Communication\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Handbook for Communicating Environmental, Safety, and Health Risks\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRegina E. Lundgren (Author), Andrea H. McMakin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119456117, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 November 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e544 pages\u003cbr\u003e23.1 x 15.8 x 3 cm, 1.021 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eTHE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow in its sixth edition, \u003ci\u003eRisk Communication\u003c\/i\u003e has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries.\u003c\/p\u003e \u003cp\u003eThe authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. \u003ci\u003eRisk\u003c\/i\u003e \u003ci\u003eCommunication\u003c\/i\u003e brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides new examples of communication plans in government and industry, use of social media, dealing with \"fake news,\" and new digital tools for stakeholder involvement and crisis communications\u003c\/li\u003e \u003cli\u003eContains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more\u003c\/li\u003e \u003cli\u003ePresents real-world case studies with key lessons all risk communicators can apply.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of \u003ci\u003eRisk Communication\u003c\/i\u003e is the must-have guide for those who communicate risks.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Figures XVII\u003c\/p\u003e \u003cp\u003eList of Tables XIX\u003c\/p\u003e \u003cp\u003ePreface XXI\u003c\/p\u003e \u003cp\u003eAbout the Authors XXIII\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 INTRODUCTION 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTo Begin 2\u003c\/p\u003e \u003cp\u003eThe Risk Communication Process 6\u003c\/p\u003e \u003cp\u003eAudiences, Situations, and Purposes 8\u003c\/p\u003e \u003cp\u003eReferences 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I UNDERSTANDING RISK COMMUNICATION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 APPROACHES TO COMMUNICATING RISK 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCross-Cutting Risk Communication Approaches 12\u003c\/p\u003e \u003cp\u003eCare Communication Approaches 20\u003c\/p\u003e \u003cp\u003eConsensus Communication Approach 23\u003c\/p\u003e \u003cp\u003eCrisis Communication Approaches 24\u003c\/p\u003e \u003cp\u003eSummary 26\u003c\/p\u003e \u003cp\u003eReferences 26\u003c\/p\u003e \u003cp\u003eAdditional Resources 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 LAWS THAT MANDATE RISK COMMUNICATION 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eComprehensive Environmental Response, Compensation, and Liability Act 30\u003c\/p\u003e \u003cp\u003eEmergency Planning and Community Right-to-Know Act 31\u003c\/p\u003e \u003cp\u003eExecutive Order 12898, Environmental Justice in Minority Populations and Low-Income Populations 34\u003c\/p\u003e \u003cp\u003eExecutive Order 13045, Reduce Environmental Health and Safety Risks to Children 34\u003c\/p\u003e \u003cp\u003eFood and Drug Administration Regulations on Prescription Drug Communication 35\u003c\/p\u003e \u003cp\u003eNational Environmental Policy Act 35\u003c\/p\u003e \u003cp\u003eNatural Resource Damage Assessment 36\u003c\/p\u003e \u003cp\u003eOccupational Safety and Health Act 37\u003c\/p\u003e \u003cp\u003eResource Conservation and Recovery Act 39\u003c\/p\u003e \u003cp\u003eRisk Management Plan Rule 39\u003c\/p\u003e \u003cp\u003ePrivacy Rule 39\u003c\/p\u003e \u003cp\u003eOther Government Inducements 40\u003c\/p\u003e \u003cp\u003eSummary 42\u003c\/p\u003e \u003cp\u003eReferences 42\u003c\/p\u003e \u003cp\u003eAdditional Resources 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 CONSTRAINTS TO EFFECTIVE RISK COMMUNICATION 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstraints on the Communicator 45\u003c\/p\u003e \u003cp\u003eConstraints from the Audience 55\u003c\/p\u003e \u003cp\u003eConstraints for Both Communicator and Audience 63\u003c\/p\u003e \u003cp\u003eSummary 65\u003c\/p\u003e \u003cp\u003eReferences 65\u003c\/p\u003e \u003cp\u003eAdditional Resources 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 ETHICAL ISSUES 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Ethics 70\u003c\/p\u003e \u003cp\u003eOrganizational Ethics 77\u003c\/p\u003e \u003cp\u003ePersonal Ethics 82\u003c\/p\u003e \u003cp\u003eSummary 85\u003c\/p\u003e \u003cp\u003eReferences 85\u003c\/p\u003e \u003cp\u003eAdditional Resources 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 PRINCIPLES OF RISK COMMUNICATION 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrinciples of Process 90\u003c\/p\u003e \u003cp\u003ePrinciples of Presentation 95\u003c\/p\u003e \u003cp\u003ePrinciples for Comparing Risks 100\u003c\/p\u003e \u003cp\u003eSummary 104\u003c\/p\u003e \u003cp\u003eReferences 104\u003c\/p\u003e \u003cp\u003eAdditional Resources 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II PLANNING THE RISK COMMUNICATION EFFORT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 DETERMINE PURPOSE AND OBJECTIVES 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFactors That Influence Purpose and Objectives 110\u003c\/p\u003e \u003cp\u003eReference 114\u003c\/p\u003e \u003cp\u003eAdditional Resources 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 ANALYZE YOUR AUDIENCE 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBegin with Purpose and Objectives 118\u003c\/p\u003e \u003cp\u003eChoose a Level of Analysis 119\u003c\/p\u003e \u003cp\u003eDetermine Key Audience Characteristics 122\u003c\/p\u003e \u003cp\u003eDetermine How to Find Audience Analysis Information 125\u003c\/p\u003e \u003cp\u003eIncorporate Audience Analysis Information into Risk Communication Efforts 129\u003c\/p\u003e \u003cp\u003eReferences 132\u003c\/p\u003e \u003cp\u003eAdditional Resources 133\u003c\/p\u003e \u003cp\u003e9 DEVELOP YOUR MESSAGE 135\u003c\/p\u003e \u003cp\u003eCommon Pitfalls 136\u003c\/p\u003e \u003cp\u003eInformation People Want 139\u003c\/p\u003e \u003cp\u003eMental Models 141\u003c\/p\u003e \u003cp\u003eMessage Mapping and Message Development Templates 144\u003c\/p\u003e \u003cp\u003eHealth Risk Communication 144\u003c\/p\u003e \u003cp\u003eCrisis Communication 147\u003c\/p\u003e \u003cp\u003eReferences 150\u003c\/p\u003e \u003cp\u003eAdditional Resource 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 DETERMINE THE APPROPRIATE METHODS 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInformation Materials 153\u003c\/p\u003e \u003cp\u003eVisual Representation of Risk 155\u003c\/p\u003e \u003cp\u003eFace-to-Face Communication 156\u003c\/p\u003e \u003cp\u003eThe News Media 158\u003c\/p\u003e \u003cp\u003eStakeholder Participation 160\u003c\/p\u003e \u003cp\u003eTechnology-Assisted Communication 162\u003c\/p\u003e \u003cp\u003eSocial Media 163\u003c\/p\u003e \u003cp\u003ePartnerships 164\u003c\/p\u003e \u003cp\u003eAdditional Resources 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 SET A SCHEDULE 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLegal Requirements 167\u003c\/p\u003e \u003cp\u003eOrganizational Requirements 168\u003c\/p\u003e \u003cp\u003eThe Scientific Process 169\u003c\/p\u003e \u003cp\u003eOngoing Activities 169\u003c\/p\u003e \u003cp\u003eAudience Needs 170\u003c\/p\u003e \u003cp\u003eReference 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 DEVELOP A COMMUNICATION PLAN 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat to Include in a Communication Plan 174\u003c\/p\u003e \u003cp\u003eDeveloping Risk Communication Strategies 177\u003c\/p\u003e \u003cp\u003eReferences 183\u003c\/p\u003e \u003cp\u003eAdditional Resources 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III PUTTING RISK COMMUNICATION INTO ACTION \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 INFORMATION MATERIALS 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstructing Information Materials 187\u003c\/p\u003e \u003cp\u003eGuidelines for Specific Types of Information Materials 195\u003c\/p\u003e \u003cp\u003eReferences 202\u003c\/p\u003e \u003cp\u003eAdditional Resources 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 VISUAL REPRESENTATIONS OF RISKS 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign Visuals for Specific Audiences and Uses 205\u003c\/p\u003e \u003cp\u003eMatch the Visual Portrayal to the Information to Be Conveyed 207\u003c\/p\u003e \u003cp\u003ePretest Graphics with Those Who Will Use Them 209\u003c\/p\u003e \u003cp\u003eUsing Visuals to Personalize Risk Information 213\u003c\/p\u003e \u003cp\u003eComparing Risks in Visual Formats 213\u003c\/p\u003e \u003cp\u003eStatic versus Interactive Visuals 216\u003c\/p\u003e \u003cp\u003eDepicting Probability and Uncertainty 218\u003c\/p\u003e \u003cp\u003eWarning Labels 227\u003c\/p\u003e \u003cp\u003eConsider Using Action Levels 230\u003c\/p\u003e \u003cp\u003eEthical Portrayal of Risk Information 232\u003c\/p\u003e \u003cp\u003eUsing Visual Information in Group Decision Making 235\u003c\/p\u003e \u003cp\u003eReferences 236\u003c\/p\u003e \u003cp\u003eAdditional Resources 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 FACE-TO-FACE COMMUNICATION 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstructing Face-to-Face Messages 242\u003c\/p\u003e \u003cp\u003eGuidelines for Specific Types of Face-to-Face Communication 247\u003c\/p\u003e \u003cp\u003eReferences 258\u003c\/p\u003e \u003cp\u003eAdditional Resource 258\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 NEWS MEDIA 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Roles of the News Media in Risk Communication 260\u003c\/p\u003e \u003cp\u003eUnderstanding Cultural Differences 263\u003c\/p\u003e \u003cp\u003eGuidelines for Interacting with the News Media 266\u003c\/p\u003e \u003cp\u003eGetting the Word Out 275\u003c\/p\u003e \u003cp\u003eDealing with Fake News 279\u003c\/p\u003e \u003cp\u003eReferences 281\u003c\/p\u003e \u003cp\u003eAdditional Resources 283\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 STAKEHOLDER PARTICIPATION 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRequirements for Stakeholder Participation 286\u003c\/p\u003e \u003cp\u003eGuidelines for Specific Types of Stakeholder Participation Activities 290\u003c\/p\u003e \u003cp\u003eReferences 311\u003c\/p\u003e \u003cp\u003eAdditional Resources 312\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 TECHNOLOGY-ASSISTED COMMUNICATION 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing Technology-Based Applications 316\u003c\/p\u003e \u003cp\u003eWorkplace Risk Communication 317\u003c\/p\u003e \u003cp\u003eWeb-Delivered and Stand-Alone Multimedia Programs 322\u003c\/p\u003e \u003cp\u003eTraditional Electronic Forums 327\u003c\/p\u003e \u003cp\u003eInteractive Multimedia Programs in Public Places 328\u003c\/p\u003e \u003cp\u003eTechnology in Care Communication 331\u003c\/p\u003e \u003cp\u003eTechnology in Consensus Communication 332\u003c\/p\u003e \u003cp\u003eTechnology in Crisis Communication 336\u003c\/p\u003e \u003cp\u003eReferences 343\u003c\/p\u003e \u003cp\u003eAdditional Resources 345\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 SOCIAL MEDIA 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeneral Principles on Participating in Social Media to Communicate Risk 348\u003c\/p\u003e \u003cp\u003eSharing Content via Social Media 354\u003c\/p\u003e \u003cp\u003eEngaging with Stakeholders 355\u003c\/p\u003e \u003cp\u003eMonitoring Changes in Perception via Social Media 356\u003c\/p\u003e \u003cp\u003eGuidelines for Specific Types of Social Media 358\u003c\/p\u003e \u003cp\u003eEvaluating Social Media Effectiveness 362\u003c\/p\u003e \u003cp\u003eDealing with Fake News 364\u003c\/p\u003e \u003cp\u003eReferences 367\u003c\/p\u003e \u003cp\u003eAdditional Resources 369\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 PARTNERSHIPS 371\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCategories of Partnerships 372\u003c\/p\u003e \u003cp\u003eGeneral Principles for Working in Partnership 374\u003c\/p\u003e \u003cp\u003eWorking with Influencers 378\u003c\/p\u003e \u003cp\u003eEvaluating and Ending Partnerships 381\u003c\/p\u003e \u003cp\u003eReferences 383\u003c\/p\u003e \u003cp\u003eAdditional Resources 384\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV EVALUATING RISK COMMUNICATION EFFORTS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 EVALUATION OF RISK COMMUNICATION EFFORTS 387\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Evaluate Risk Communication Efforts? 387\u003c\/p\u003e \u003cp\u003eThe Meaning of Success 388\u003c\/p\u003e \u003cp\u003eTypes of Evaluations 391\u003c\/p\u003e \u003cp\u003eConducting the Evaluation 393\u003c\/p\u003e \u003cp\u003eReferences 397\u003c\/p\u003e \u003cp\u003eAdditional Resources 398\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V SPECIAL CASES IN RISK COMMUNICATION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e22 EMERGENCY RISK COMMUNICATION 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Emergency Risk Communication 402\u003c\/p\u003e \u003cp\u003ePlanning for the Unexpected 409\u003c\/p\u003e \u003cp\u003eCommunicating During an Emergency 436\u003c\/p\u003e \u003cp\u003eCommunicating After an Emergency 448\u003c\/p\u003e \u003cp\u003eReferences 452\u003c\/p\u003e \u003cp\u003eAdditional Resources 456\u003c\/p\u003e \u003cp\u003e\u003cb\u003e23 INTERNATIONAL RISK COMMUNICATION 457\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognize the Similarities 458\u003c\/p\u003e \u003cp\u003eAccount for Cultural Differences 459\u003c\/p\u003e \u003cp\u003eLook for “Your” Risk in Other Countries 461\u003c\/p\u003e \u003cp\u003ePlan for Cross-Country Communication 463\u003c\/p\u003e \u003cp\u003eReferences 466\u003c\/p\u003e \u003cp\u003eAdditional Resources 468\u003c\/p\u003e \u003cp\u003e\u003cb\u003e24 PUBLIC HEALTH CAMPAIGNS 471\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand Your Goals 472\u003c\/p\u003e \u003cp\u003eUse Research to Design Campaigns 473\u003c\/p\u003e \u003cp\u003eUse Multiple Methods to Reach People 474\u003c\/p\u003e \u003cp\u003eWhen Things Go Wrong 479\u003c\/p\u003e \u003cp\u003eEvaluate Success 481\u003c\/p\u003e \u003cp\u003eReferences 485\u003c\/p\u003e \u003cp\u003eAdditional Resources 486\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRESOURCES 489\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeneral Risk Communication Resources 489\u003c\/p\u003e \u003cp\u003eEnvironmental Risk Communication Resources 491\u003c\/p\u003e \u003cp\u003eSafety Risk Communication Resources 491\u003c\/p\u003e \u003cp\u003eHealth Risk Communication Resources 492\u003c\/p\u003e \u003cp\u003eCare Communication Resources 493\u003c\/p\u003e \u003cp\u003eConsensus Communication Resources 493\u003c\/p\u003e \u003cp\u003eCrisis Communication Resources 494\u003c\/p\u003e \u003cp\u003eGLOSSARY 497\u003c\/p\u003e \u003cp\u003eINDEX 501\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer networking \u0026amp; communications [\u003ca title=\"See our other books on Computer networking \u0026amp; communications\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20networking%20\u0026amp;%20communications%20%5BUT%5D%22\"\u003eUT\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-IEEE Press","offers":[{"title":"Brand New","offer_id":52428597592344,"sku":"9781119456117","price":65.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119456117.jpg?v=1784680845","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/risk-communication-a-handbook-for-communicating-environmental-safety-and-health-risks-hardback-9781119456117","provider":"Freshly Printed Books","version":"1.0","type":"link"}