{"product_id":"riding-the-unicorn-the-startup-guide-youll-want-to-read-paperback-softback-9781394367689","title":"Riding the Unicorn; The Startup Guide You'll Want to Read (Paperback \/ softback) 9781394367689","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRiding the Unicorn\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Startup Guide You'll Want to Read\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e'Perfect fuel for a hungry, hungry founder.' \u003ci\u003e— Nina Juhl, UNSW Founders\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Like its title, \u003ci\u003eRiding the Unicorn\u003c\/i\u003e is a rare breed. It’s a time-travelling journey through startup history, from solving problems no-one asked to be solved, to why we should be obsessing over customers who know more than we do. This book is a masterclass in getting out of your own way, especially if you are chasing the unicorn, and it leaves you wondering, are the real unicorns the companies and their celebrated success or the quirky geniuses behind them?' \u003ci\u003e— Jodie Siggers, Transformer Program Manager, Bond University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e'Fun, insightful and beautifully written,\u003ci\u003e Riding the Unicorn\u003c\/i\u003e is brimming with optimism about Australia’s dynamic startup landscape. Packed with stories and lessons from Australia’s most well-known startups (and many others), this book is a must-read for Aussie founders, business leaders and capital allocators.' \u003ci\u003e— Tom O’Neill, Co-founder of Vale\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e'From children’s books to 80s music to biblical character analogies, this book was informative and relatable. If you want to know more about the world of entrepreneurship while reminiscing past trends, this book is for you.' \u003ci\u003e— Kai Man Yuen, Organisational \u0026amp; Program Lead, INCUBATE\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWenee Yap (Author), Thomas Derricott (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394367689, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 November 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e22.6 x 15.2 x 2.8 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe Legends are True. The Unicorn is out there.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink unicorns — those billion-dollar startups as rare as their mythical namesakes — are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. \u003ci\u003eRiding the Unicorn\u003c\/i\u003e skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and — if you're lucky — sell your way to startup glory.\u003c\/p\u003e \u003cp\u003eYou'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.\u003c\/p\u003e \u003cp\u003eYou'll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eValuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage\u003c\/li\u003e \u003cli\u003eResearch-backed tactics for success, delivered through stories so good you'll forget you're learning\u003c\/li\u003e \u003cli\u003eStraight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're in tech, education, creative industries or anywhere in between, \u003ci\u003eRiding the Unicorn\u003c\/i\u003e isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the authors\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e1 How to make mistakes (because you will) 1\u003c\/p\u003e \u003cp\u003e2 What’s the problem? 23\u003c\/p\u003e \u003cp\u003e3 What to do before you launch 41\u003c\/p\u003e \u003cp\u003e4 Let your network build your startup 61\u003c\/p\u003e \u003cp\u003e5 Find your MVP 83\u003c\/p\u003e \u003cp\u003e6 How to secure funding 101\u003c\/p\u003e \u003cp\u003e7 How to find (and keep) the right people 129\u003c\/p\u003e \u003cp\u003e8 Be honest: are you running a startup, a side hustle or a regular business? 143\u003c\/p\u003e \u003cp\u003e9 Find your product–market fit 169\u003c\/p\u003e \u003cp\u003e10 Get profitable: riding the mini-unicorn 185\u003c\/p\u003e \u003cp\u003e11 Become a problem-solver-in-chief 199\u003c\/p\u003e \u003cp\u003e12 What’s your ‘why’? 221\u003c\/p\u003e \u003cp\u003e13 How to avoid the growth ceiling 233\u003c\/p\u003e \u003cp\u003e14 Grow with your business 251\u003c\/p\u003e \u003cp\u003e15 How to exit your business (or stay with it forever) 275\u003c\/p\u003e \u003cp\u003eConclusion 289\u003c\/p\u003e \u003cp\u003eGlossary of terms you’re too embarrassed to ask about 291\u003c\/p\u003e \u003cp\u003eAcknowledgements 301\u003c\/p\u003e \u003cp\u003eBibliography 307\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52509150445848,"sku":"9781394367689","price":13.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394367689.jpg?v=1786494198","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/riding-the-unicorn-the-startup-guide-youll-want-to-read-paperback-softback-9781394367689","provider":"Freshly Printed Books","version":"1.0","type":"link"}