{"product_id":"revolution-in-the-mailbox-your-guide-to-successful-direct-mail-fundraising-paperback-softback-9781118105115","title":"Revolution in the Mailbox; Your Guide to Successful Direct Mail Fundraising (Paperback \/ softback) 9781118105115","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRevolution in the Mailbox\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eYour Guide to Successful Direct Mail Fundraising\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMal Warwick (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118105115, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 April 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e25.4 x 17.8 x 1.9 cm, 0.612 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis updated edition of Mal Warwick's landmark book \u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a \u003ci\u003estrategic tool.\u003c\/i\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eTables, Figures, and Exhibits xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Author xxv\u003c\/p\u003e \u003cp\u003eIntroduction: How We Got Here and Where We’re Going 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: Making Direct Mail Work for Your Organization 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Strategic Uses of Direct Mail 11\u003c\/p\u003e \u003cp\u003e2 Selecting Your Audience 35\u003c\/p\u003e \u003cp\u003e3 Preparing Your Test Mailing 53\u003c\/p\u003e \u003cp\u003e4 Anatomy of a Direct Mail Fundraising Package 69\u003c\/p\u003e \u003cp\u003e5 Premiums and Other Involvement Devices 81\u003c\/p\u003e \u003cp\u003e6 Building Your Donor Base 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: Getting the Most from Your Donors 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Maximizing Donor Value 105\u003c\/p\u003e \u003cp\u003e8 Annual Giving and Membership Programs 125\u003c\/p\u003e \u003cp\u003e9 Monthly Giving 139\u003c\/p\u003e \u003cp\u003e10 High-Dollar Annual Giving Clubs 153\u003c\/p\u003e \u003cp\u003e11 The Many Uses of the Telephone 163\u003c\/p\u003e \u003cp\u003e12 Legacy Giving 173\u003c\/p\u003e \u003cp\u003e13 Thank-Yous, Welcome Packages, and Cultivation Mailings 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: Direct Mail Fundraising Today and Tomorrow 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Mastering the New Media Mix 209\u003c\/p\u003e \u003cp\u003e15 Twelve Trends for a New Century 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR: Four Years in the Life of a Successful Direct Mail Program 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 The Union of Concerned Scientists, 1999–2003 247\u003c\/p\u003e \u003cp\u003eResource A: Glossary 273\u003c\/p\u003e \u003cp\u003eResource B: Working with a Direct Mail Consultant 283\u003c\/p\u003e \u003cp\u003eResource C: Answering the Arguments Against Direct Mail 293\u003c\/p\u003e \u003cp\u003eResource D: Fundraising Ratios and Other Deceptions 299\u003c\/p\u003e \u003cp\u003eResource E: Direct Mail Fundraising in the Thirteenth Century? 305\u003c\/p\u003e \u003cp\u003eResource F: Reading List and On-Line Resources 309\u003c\/p\u003e \u003cp\u003eReferences 317\u003c\/p\u003e \u003cp\u003eIndex 319\u003c\/p\u003e \u003cp\u003eI Want to Hear from You! 325\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52417752334616,"sku":"9781118105115","price":37.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118105115.jpg?v=1784506652","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/revolution-in-the-mailbox-your-guide-to-successful-direct-mail-fundraising-paperback-softback-9781118105115","provider":"Freshly Printed Books","version":"1.0","type":"link"}