{"product_id":"retail-geography-and-intelligent-network-planning-paperback-softback-9780471498032","title":"Retail Geography and Intelligent Network Planning (Paperback \/ softback) 9780471498032","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRetail Geography and Intelligent Network Planning\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark Birkin (Author), Graham Clarke (Author), Martin P. Clarke (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471498032, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 April 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e24.6 x 17.1 x 1.7 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques....\" (\u003cem\u003eUrban Studies Journal,\u003c\/em\u003e Vol 41(4), April 2004)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Retail Intelligence \u0026amp; Network Planning\" baut auf dem Erfolg des Vorgängerbandes \"Intelligent GIS\" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. \"Retail Intelligence \u0026amp; Network Planning\" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eINTRODUCTION\u003cbr\u003e \u003cbr\u003e TRENDS IN RETAILING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Demand-Side Changes\u003cbr\u003e \u003cbr\u003e Trends in Distribution and Retail Supply\u003cbr\u003e \u003cbr\u003e The Regulatory Environment\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e The High Street or Town Centre\u003cbr\u003e \u003cbr\u003e The Superstore and Hypermarket\u003cbr\u003e \u003cbr\u003e The Discount Store\u003cbr\u003e \u003cbr\u003e The Shopping Centre or Mall\u003cbr\u003e \u003cbr\u003e The Retail Warehouse and Retail Park\u003cbr\u003e \u003cbr\u003e New Retail Locations\u003cbr\u003e \u003cbr\u003e New Retail Formats and Distribution Channels\u003cbr\u003e \u003cbr\u003e The Old versus the New\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e SPATIAL RETAIL GROWTH STRATEGIES\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Organic Growth\u003cbr\u003e \u003cbr\u003e Mergers and Acquisitions\u003cbr\u003e \u003cbr\u003e Franchising\u003cbr\u003e \u003cbr\u003e Joint Ventures and Strategic Alliances\u003cbr\u003e \u003cbr\u003e Warehouse LocationConclusion\u003cbr\u003e \u003cbr\u003e SPATIAL RETAIL GROWTH STRATEGIES\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e What is E-Commerce\/Internet Retailing?\u003cbr\u003e \u003cbr\u003e Who Makes Money from the Internet?\u003cbr\u003e \u003cbr\u003e Understanding Consumer Preferences\u003cbr\u003e \u003cbr\u003e Examples of Internet Retailing in Different Sectors\u003cbr\u003e \u003cbr\u003e Geography,the Internet and E-Commerce\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e TERRITORY PLANNING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Territory Management\u003cbr\u003e \u003cbr\u003e Balanced Workloads\u003cbr\u003e \u003cbr\u003e Ef .cient Organization\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e METHODS FOR SITE SELECTION\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e An Inductive Approach to Site Selection\u003cbr\u003e \u003cbr\u003e A Deductive Approach to Site Selection\u003cbr\u003e \u003cbr\u003e Applied Location Modelling\u003cbr\u003e \u003cbr\u003e The Simplicity Spectrum\u003cbr\u003e \u003cbr\u003e SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT\u003cbr\u003e \u003cbr\u003e The Model and its Development\u003cbr\u003e \u003cbr\u003e Estimating the Small Area Demands for Products and Services\u003cbr\u003e \u003cbr\u003e The Supply Side\u003cbr\u003e \u003cbr\u003e Customer Flows and Store Revenues\u003cbr\u003e \u003cbr\u003e Providing a Decision-Support Capability\u003cbr\u003e \u003cbr\u003e The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e NETWORK REPRESENTATION PLANNING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Case Study 1:Automotive Network Optimization\u003cbr\u003e \u003cbr\u003e Case Study 2:Financial Services Network Optimization\u003cbr\u003e \u003cbr\u003e Post-merger Network Optimization\u003cbr\u003e \u003cbr\u003e Retail network optimization\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Geodemographics\u003cbr\u003e \u003cbr\u003e Enhancement of Geodemographics\u003cbr\u003e \u003cbr\u003e Lifestyle Databases\u003cbr\u003e \u003cbr\u003e Other Micro-Modelling Strategies\u003cbr\u003e \u003cbr\u003e A Financial Services Channel Simulation Model\u003cbr\u003e \u003cbr\u003e MEASURING THE BENEFITS OF SPATIAL MODELLING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Returns on Capital\u003cbr\u003e \u003cbr\u003e Operational Ef .ciency\u003cbr\u003e \u003cbr\u003e Improved Competitiveness\u003cbr\u003e \u003cbr\u003e Strategic Value\u003cbr\u003e \u003cbr\u003e Applications to Market RegulationConclusion\u003cbr\u003e \u003cbr\u003e CONCLUSION\u003cbr\u003e \u003cbr\u003e BIBLIOGRAPHY\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Earth sciences [\u003ca title=\"See our other books on Earth sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Earth%20sciences%20%5BRB%5D%22\"\u003eRB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293495750936,"sku":"9780471498032","price":62.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471498032.jpg?v=1781642432","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/retail-geography-and-intelligent-network-planning-paperback-softback-9780471498032","provider":"Freshly Printed Books","version":"1.0","type":"link"}