{"product_id":"restartup-a-founders-guide-to-crisis-navigation-hardback-9781119754404","title":"Restartup; A Founder's Guide to Crisis Navigation (Hardback) 9781119754404","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRestartup\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Founder's Guide to Crisis Navigation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eArunkumar Krishnakumar (Author), Maxson J. Y. Tee (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119754404, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 March 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eYour complete startup downturn survival guide\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eDuring a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. \u003ci\u003eRestartup \u003c\/i\u003eshows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive.   \u003c\/p\u003e \u003cp\u003eArunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe money pyramid—understand your crisis financing options\u003c\/li\u003e \u003cli\u003eMental Health – drop the societal taboo for the wellbeing of the company and the founders\u003c\/li\u003e \u003cli\u003eFundraising psychology—go beyond the deck and the proposition to get inside your investor’s head\u003c\/li\u003e \u003cli\u003eOperational efficiencies—know how to cut back but still hold onto your top people\u003c\/li\u003e \u003cli\u003eEmbrace the suck—see how a crisis can open up unexpected opportunities \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.  \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xxiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 \u003c\/b\u003e\u003cb\u003eEven Shit Floats in High Tide 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eThe Macros Matter 3\u003c\/p\u003e \u003cp\u003eCapitalism: The Pyramid Scheme 4\u003c\/p\u003e \u003cp\u003eTier 0 5\u003c\/p\u003e \u003cp\u003eTier 1 5\u003c\/p\u003e \u003cp\u003eTier 2 5\u003c\/p\u003e \u003cp\u003eTier 3 5\u003c\/p\u003e \u003cp\u003eTier 4 7\u003c\/p\u003e \u003cp\u003eTier 5 8\u003c\/p\u003e \u003cp\u003eRole of the Central Banks and Regulators 8\u003c\/p\u003e \u003cp\u003eVirtuous Cycles 10\u003c\/p\u003e \u003cp\u003eThe Wealth Effect 14\u003c\/p\u003e \u003cp\u003eAn Interplay of Incentives 14\u003c\/p\u003e \u003cp\u003eInvestor Dilemma 17\u003c\/p\u003e \u003cp\u003eConclusion 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 \u003c\/b\u003e\u003cb\u003eHindsight’s 2020 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 23\u003c\/p\u003e \u003cp\u003eStructural versus Event-Driven Crises 24\u003c\/p\u003e \u003cp\u003eStructural 25\u003c\/p\u003e \u003cp\u003eEvent-Driven 25\u003c\/p\u003e \u003cp\u003eThe Crisis Timeline 26\u003c\/p\u003e \u003cp\u003eBlack Monday 1987 27\u003c\/p\u003e \u003cp\u003eDot-Com Bubble 1999–2000 29\u003c\/p\u003e \u003cp\u003eThe Great Recession of 2008 31\u003c\/p\u003e \u003cp\u003eThe Year of Crises – 2020 35\u003c\/p\u003e \u003cp\u003eIf It Smells Like Funk 38\u003c\/p\u003e \u003cp\u003eGreed Is Good, or Is It? 38\u003c\/p\u003e \u003cp\u003eConsistent Overvaluation 39\u003c\/p\u003e \u003cp\u003eFailed Funding Rounds 39\u003c\/p\u003e \u003cp\u003eDown Rounds 40\u003c\/p\u003e \u003cp\u003eFunding Gaps 40\u003c\/p\u003e \u003cp\u003eData Collection 42\u003c\/p\u003e \u003cp\u003eEcosystem Pulse 43\u003c\/p\u003e \u003cp\u003eTeam 44\u003c\/p\u003e \u003cp\u003eProduct 45\u003c\/p\u003e \u003cp\u003eCompetition 47\u003c\/p\u003e \u003cp\u003eFunding 48\u003c\/p\u003e \u003cp\u003eConclusion 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 \u003c\/b\u003e\u003cb\u003eBe Your Own Shrink 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 53\u003c\/p\u003e \u003cp\u003eCrisis Is Here 54\u003c\/p\u003e \u003cp\u003ePut on Your Seat Belt First 54\u003c\/p\u003e \u003cp\u003eThe Emotional Gym 56\u003c\/p\u003e \u003cp\u003eOrganisational Emotional Fitness 60\u003c\/p\u003e \u003cp\u003eYou and Your Business: A 3D Model 61\u003c\/p\u003e \u003cp\u003ePassion 62\u003c\/p\u003e \u003cp\u003eSkills 63\u003c\/p\u003e \u003cp\u003eDemand 64\u003c\/p\u003e \u003cp\u003eStep Away 64\u003c\/p\u003e \u003cp\u003eSwitch Off or Snooze 65\u003c\/p\u003e \u003cp\u003eMentoring 67\u003c\/p\u003e \u003cp\u003eExecutive Coaching 68\u003c\/p\u003e \u003cp\u003eConnect and Inspire 68\u003c\/p\u003e \u003cp\u003eConclusion 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eThe Surgical Strike 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 73\u003c\/p\u003e \u003cp\u003eThe Startup Bell Curve 75\u003c\/p\u003e \u003cp\u003eA 3D Plan of Action 77\u003c\/p\u003e \u003cp\u003eSurvive: First-Order Optimisation 77\u003c\/p\u003e \u003cp\u003eNormalise: Second-Order Optimisation 77\u003c\/p\u003e \u003cp\u003eThrive: Third-Order Optimisation 78\u003c\/p\u003e \u003cp\u003eFirst-Order Optimisation 79\u003c\/p\u003e \u003cp\u003eCashFlow Is Oxygen 80\u003c\/p\u003e \u003cp\u003eSoul Searching 81\u003c\/p\u003e \u003cp\u003eWhat’s the Heart of Your Business? 82\u003c\/p\u003e \u003cp\u003eWhere Are You Relevant? 84\u003c\/p\u003e \u003cp\u003eIs Your Cost Structure Optimal? 85\u003c\/p\u003e \u003cp\u003eScenario Planning 87\u003c\/p\u003e \u003cp\u003eThe Soul versus Value Quadrant 88\u003c\/p\u003e \u003cp\u003eCold Decisions, Humane Execution 91\u003c\/p\u003e \u003cp\u003eCommunication Architecture 92\u003c\/p\u003e \u003cp\u003eClients: Increase Incoming 95\u003c\/p\u003e \u003cp\u003eSuppliers and Vendors: Decrease Outgoing 97\u003c\/p\u003e \u003cp\u003eThe Firm: Align Culture 98\u003c\/p\u003e \u003cp\u003eTeam: Handle with Care 99\u003c\/p\u003e \u003cp\u003eWhat Next? 103\u003c\/p\u003e \u003cp\u003eConclusion 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eCheck Your Mirrors 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 107\u003c\/p\u003e \u003cp\u003eSecond-Order Optimisation 108\u003c\/p\u003e \u003cp\u003eThe Who 110\u003c\/p\u003e \u003cp\u003eThe Why 112\u003c\/p\u003e \u003cp\u003eThe How Much 115\u003c\/p\u003e \u003cp\u003eThe How 118\u003c\/p\u003e \u003cp\u003eAsk Them 118\u003c\/p\u003e \u003cp\u003eGet Them 119\u003c\/p\u003e \u003cp\u003eUnderstand Them 120\u003c\/p\u003e \u003cp\u003eBehaviour versus Value 123\u003c\/p\u003e \u003cp\u003eConclusion 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eMap the Trip 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 127\u003c\/p\u003e \u003cp\u003eInfrastructure 128\u003c\/p\u003e \u003cp\u003ePolicy Infrastructure 128\u003c\/p\u003e \u003cp\u003ePayment Services Directive (PSD 2) 130\u003c\/p\u003e \u003cp\u003eBlockchain and Cryptocurrencies 131\u003c\/p\u003e \u003cp\u003eIndia’s Aadhaar 132\u003c\/p\u003e \u003cp\u003eDrug Discovery 134\u003c\/p\u003e \u003cp\u003eTechnology Infrastructure 134\u003c\/p\u003e \u003cp\u003eRise of the Machines 135\u003c\/p\u003e \u003cp\u003eAWS and Innovation 136\u003c\/p\u003e \u003cp\u003eBroadband and Video Genre 137\u003c\/p\u003e \u003cp\u003eEcosystem Infrastructure 139\u003c\/p\u003e \u003cp\u003eTalent Infrastructure 139\u003c\/p\u003e \u003cp\u003eFunding Infrastructure 141\u003c\/p\u003e \u003cp\u003eThe Missing Link 145\u003c\/p\u003e \u003cp\u003eConclusion 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eFrom Fiats to Ferraris 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 149\u003c\/p\u003e \u003cp\u003eThe 4D Lens 150\u003c\/p\u003e \u003cp\u003eTime: Longevity 151\u003c\/p\u003e \u003cp\u003eTime: Velocity 151\u003c\/p\u003e \u003cp\u003eSpace: Scale 152\u003c\/p\u003e \u003cp\u003eSpace: Weight 152\u003c\/p\u003e \u003cp\u003eThe Business Model Barometer 153\u003c\/p\u003e \u003cp\u003eContractually Predictable 155\u003c\/p\u003e \u003cp\u003eEnterprise Software 155\u003c\/p\u003e \u003cp\u003eSoftware as a Service (SaaS) 156\u003c\/p\u003e \u003cp\u003eSubscription 157\u003c\/p\u003e \u003cp\u003eBehaviourally Predictable 158\u003c\/p\u003e \u003cp\u003eAdvertising 160\u003c\/p\u003e \u003cp\u003eTransactional 161\u003c\/p\u003e \u003cp\u003eHybrid 162\u003c\/p\u003e \u003cp\u003eMarketplace 162\u003c\/p\u003e \u003cp\u003eMix, Match and Moonshot 164\u003c\/p\u003e \u003cp\u003eConclusion 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eHit Refresh 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 169\u003c\/p\u003e \u003cp\u003eThird-Order Optimisation 170\u003c\/p\u003e \u003cp\u003eThe Pirate Metrics 171\u003c\/p\u003e \u003cp\u003eShades of Grey 172\u003c\/p\u003e \u003cp\u003ePreserve the Soul 175\u003c\/p\u003e \u003cp\u003eContinue Experimentation 176\u003c\/p\u003e \u003cp\u003eBuild for a Crisis 177\u003c\/p\u003e \u003cp\u003eTip 1: Values Make or Break Firms 179\u003c\/p\u003e \u003cp\u003eTip 2: It’s the Team, Idiot 180\u003c\/p\u003e \u003cp\u003eTip 3: Decentralising Decision-Making 181\u003c\/p\u003e \u003cp\u003eTip 4: Data-Driven Accountability 182\u003c\/p\u003e \u003cp\u003eTip 5: Embracing Cost Consciousness 182\u003c\/p\u003e \u003cp\u003eTip 6: Growing Responsibly 183\u003c\/p\u003e \u003cp\u003eTip 7: Tapping into a Support Network 184\u003c\/p\u003e \u003cp\u003eTip 8: Mind the Mind 184\u003c\/p\u003e \u003cp\u003eConclusion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eWinner Winner Chicken Dinner 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 189\u003c\/p\u003e \u003cp\u003eThe Macro Environment 190\u003c\/p\u003e \u003cp\u003eWhat History Tells Us 191\u003c\/p\u003e \u003cp\u003eWear Your Mask First 194\u003c\/p\u003e \u003cp\u003eCold Decisions and Humane Execution 197\u003c\/p\u003e \u003cp\u003eCustomer Is King 200\u003c\/p\u003e \u003cp\u003eInfrastructure Catalysts 203\u003c\/p\u003e \u003cp\u003eBusiness Model Evaluation 206\u003c\/p\u003e \u003cp\u003eAll Change 208\u003c\/p\u003e \u003cp\u003eConclusion 212\u003c\/p\u003e \u003cp\u003eGlossary 215\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52430914879768,"sku":"9781119754404","price":19.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119754404.jpg?v=1784765398","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/restartup-a-founders-guide-to-crisis-navigation-hardback-9781119754404","provider":"Freshly Printed Books","version":"1.0","type":"link"}