{"product_id":"remaking-the-american-patient-how-madison-avenue-and-modern-medicine-turned-patients-into-consumers-paperback-softback-9781469688442","title":"Remaking the American Patient; How Madison Avenue and Modern Medicine Turned Patients Into Consumers (Paperback \/ softback) 9781469688442","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRemaking the American Patient\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Madison Avenue and Modern Medicine Turned Patients Into Consumers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNancy Tomes (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781469688442\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 February 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e560 pages, 25 halftones, notes, bibl., index 25\u003cbr\u003e23.5 x 15.5 x 3.6 cm, 0.824 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eA fluent and immensely readable chronology, minutely referenced, instructive and ruefully entertaining. . . . [The] last chapter is a particular tour de force, a virtuoso summary of our present circumstances as we find ourselves both far better off, healthwise, than we have ever been and yet somehow right back where we began\"—\u003ci\u003eNew York Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"This fascinating book . . . will intrigue health care professionals and policymakers as well as interested lay readers.\"—\u003ci\u003eLibrary Journal\u003c\/i\u003e, starred review\u003cbr\u003e\u003cbr\u003e\"A sweeping book that is thoughtfully researched and meticulously documented . . . [and] disproves several reigning myths about the current culture of medicine in the United States.\"—\u003ci\u003eHealth Affairs\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Casts the history of American medicine in a new light and helps explains the roots of contemporary patients' and physicians' predicaments.\"—\u003ci\u003eAmerican Historical Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Tomes successfully derives valuable insights into current concerns from her historical analysis of the fading distinction between medical professionalism and commerce.\"—\u003ci\u003eCHOICE\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"An even-handed account, noting that patients have long maintained unrealistic expectations of medicine, fueled in turn by advertising puffery.\"—\u003ci\u003eBulletin of the History of Medicine\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Tomes is the first to longitudinally examine patient consumerism—and the capacity of laypeople to stand back, examine, and critique medical care--from the 19th century to the present day.\"—\u003ci\u003ePerspectives in Biology and Medicine\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Strongly recommended for scholars of medical history, for use in graduate and advanced undergraduate classes, and for anyone interested in health care reform.\"—\u003ci\u003eCanadian Journal of History\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"This is truly a comprehensive and detailed analysis of twentieth-century healthcare. . . . \u003ci\u003eRemaking the American Patient\u003c\/i\u003e is a wonderful book; having the opportunity to review it in the midst of some of the most vitriolic political debate about health care in modern memory was a distinct pleasure.\"—Charlotte Borst, \u003ci\u003eJournal of the History of Medicine and Allied Sciences \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"All this is written in a vivid and engaging style, which makes a complex history easily available to lay readers and satisfying for specialists. Tomes moves with ease between pithy anecdotes, artifacts of popular culture, vignettes of earnest advocates or self-righteous doctors, and the high politics of health care. The result is a narrative with pace and direction.\"—\u003ci\u003eReviews in History\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. \u003ci\u003eRemaking the American Patient\u003c\/i\u003e explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as \"health care,\" Tomes considers what it means to be a \"good\" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"The University of North Carolina Press","offers":[{"title":"Brand New","offer_id":52589059309848,"sku":"9781469688442","price":25.77,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/remaking-the-american-patient-how-madison-avenue-and-modern-medicine-turned-patients-into-consumers-paperback-softback-9781469688442","provider":"Freshly Printed Books","version":"1.0","type":"link"}