{"product_id":"religion-media-and-the-marketplace-paperback-softback-9780813540184","title":"Religion, Media, and the Marketplace (Paperback \/ softback) 9780813540184","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eReligion, Media, and the Marketplace\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eLynn Schofield Clark (Edited by), Regina M Marchi (Contributions by), David Nord (Contributions by), Anne Borden (Contributions by), Hillary Warren (Contributions by), Gauri Viswanathan (Contributions by), Maryellen Davis (Contributions by), Erica Sheen (Contributions by), Phyllis Alsdurf (Contributions by), Ferruh Yilmaz (Contributions by), Kwabena Asamoah-Gyadu (Contributions by), Lee Gilmore (Contributions by), Stewart Hoover (Contributions by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813540184\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 6 March 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, 11\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eThe breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts.\u003c\/div\u003e - John P. Bartkowski (author of The Promise Keepers: Servants, Soldiers, and Godly Men)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003eReligion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms-in movies, such as Mel Gibson's \u003ci\u003e The Passion of the Christ,\u003c\/i\u003e on Internet shrines and kitschy Web \"altars,\" and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive? \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003e Religion, Media, and the Marketplace, \u003c\/i\u003e scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics include how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious \"other\" is represented in the media, and how consumer products help define the practice of different faiths. \u003c\/p\u003e\n\u003cp\u003eAt a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines. \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003ePreface\u003cbr\u003eAcknowledgments\u003cbr\u003eIntroduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop), Lynn Schofield Clark\u003cbr\u003e\u003cbr\u003ePart I\u003cbr\u003eSelling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace\u003cbr\u003e1. Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America, David Nord\u003cbr\u003e2. Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity, Anne L. Borden\u003cbr\u003e3. Jewish Space Aliens Are Lucky to Be Free! Religious Distinctiveness, Media, and Markets in Jewish Childrens Culture, Hillary Warren\u003cbr\u003e\u003cbr\u003ePart II\u003cbr\u003eReligion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts\u003cbr\u003e4. Literacy in the Eye of the Conversion Storm, Gauri Viswanathan\u003cbr\u003e5. Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media, Maryellen Davis\u003cbr\u003e6. Cartoon Wars: The Prince of Egypt in Retrospect, Erica Sheen\u003cbr\u003e\u003cbr\u003ePart III\u003cbr\u003eRepresentations of the Religious Other in Popular Media and in the Marketplace\u003cbr\u003e7. Evangelicalism and the Presidential Election of 1960: The Catholic Question in Christianity Today Magazine, Phyllis E. Alsdurf\u003cbr\u003e8. Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Discourse, Ferruh Yilmaz\u003cbr\u003e9. Blowing the Cover: Imaging Religious Functionaries in Ghanaian\/Nigerian Films, Kwabena Asamoah-Gyadu\u003cbr\u003e\u003cbr\u003ePart IV\u003cbr\u003eMedia Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices\u003cbr\u003e10. Media Mecca: Tensions, Tropes, and Techno-Pagans at the Burning Man Festival, Lee Gilmore\u003cbr\u003e11. Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection, Regina M. Marchi\u003cbr\u003eAfterword, Stewart M. Hoover\u003cbr\u003e\u003cbr\u003eList of Contributors\u003cbr\u003eIndex \u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52559285584152,"sku":"9780813540184","price":26.95,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/religion-media-and-the-marketplace-paperback-softback-9780813540184","provider":"Freshly Printed Books","version":"1.0","type":"link"}