{"product_id":"reimagining-operational-excellence-inspirations-from-asia-hardback-9781394239245","title":"Reimagining Operational Excellence; Inspirations from Asia (Hardback) 9781394239245","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eReimagining Operational Excellence\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInspirations from Asia\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Kotler (Author), Hermawan Kartajaya (Author), Jacky Mussry (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394239245, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 August 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e22.9 x 15.8 x 3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eExplore the cutting-edge of marketing new products and services from leading businesses in Asia\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReimagining Operational Excellence: Inspirations From Asia,\u003c\/i\u003e world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.\u003c\/p\u003e \u003cp\u003eIn this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIn-depth examinations of China's unique and competitive economic ecosystem\u003c\/li\u003e \u003cli\u003eDiscussions of the increasingly foundational role played by Singapore as an international business hub\u003c\/li\u003e \u003cli\u003eAn analysis of the latest economic developments in South Korea driving marketing excellence in that country\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eReimagining Operational Excellence: Inspirations From Asia\u003c\/i\u003e is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e1 Operations as the Center of Gravity: The Omnihouse Model 1\u003c\/p\u003e \u003cp\u003e2 Competing with the West: Asia as the Rising Model 23\u003c\/p\u003e \u003cp\u003e3 The New Perspective of Quality: From Input to Impact 47\u003c\/p\u003e \u003cp\u003e4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67\u003c\/p\u003e \u003cp\u003e5 The New Perspective of Delivery: From On Estimate to On Conscience 89\u003c\/p\u003e \u003cp\u003e6 The New Perspective of Service: From Standardization to Transformation 109\u003c\/p\u003e \u003cp\u003e7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129\u003c\/p\u003e \u003cp\u003e8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147\u003c\/p\u003e \u003cp\u003e9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165\u003c\/p\u003e \u003cp\u003e10 Professionalism and Management in the New Operational Excellence: How Singapore’s Attitude Is Becoming World-Class 181\u003c\/p\u003e \u003cp\u003e11 The Yin-Yang Advantage: How China Made the Impossible Possible 203\u003c\/p\u003e \u003cp\u003eEpilogue: Countries, Capabilities, and Operational Excellence 229\u003c\/p\u003e \u003cp\u003eAppendix A: the Omnihouse Model 235\u003c\/p\u003e \u003cp\u003eAppendix B: Inner Development Goals 239\u003c\/p\u003e \u003cp\u003eAppendix C: Humane Entrepreneurship 243\u003c\/p\u003e \u003cp\u003eAppendix D: Marketing Zen 247\u003c\/p\u003e \u003cp\u003eNotes 251\u003c\/p\u003e \u003cp\u003eAbout the Authors 275\u003c\/p\u003e \u003cp\u003eIndex 277\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472087380248,"sku":"9781394239245","price":17.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394239245.jpg?v=1785716690","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/reimagining-operational-excellence-inspirations-from-asia-hardback-9781394239245","provider":"Freshly Printed Books","version":"1.0","type":"link"}