{"product_id":"reading-bestsellers-recommendation-culture-and-the-multimodal-reader-paperback-9781108812931","title":"Reading Bestsellers; Recommendation Culture and the Multimodal Reader (Paperback \/ softback) 9781108812931","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eReading Bestsellers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRecommendation Culture and the Multimodal Reader\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eReaders don't need bestsellers, but, within contemporary recommendation culture, they can be created by responsive, multimodal readers.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDanielle Fuller (Author), DeNel Rehberg Sedo (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108812931, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 April 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e75 pages\u003cbr\u003e17.8 x 12.7 x 0.6 cm, 0.106 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eReaders are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. Choosing\u003cbr\u003e 3. Connecting\u003cbr\u003e 4. Responding\u003cbr\u003e 5. Conclusion.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Literary studies: general [\u003ca title=\"See our other books on Literary studies: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Literary%20studies:%20general%20%5BDSB%5D%22\"\u003eDSB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266414137624,"sku":"9781108812931","price":14.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108812931i.jpg?v=1696719699","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/reading-bestsellers-recommendation-culture-and-the-multimodal-reader-paperback-9781108812931","provider":"Freshly Printed Books","version":"1.0","type":"link"}