{"product_id":"rapid-sensory-profiling-techniques-applications-in-new-product-development-and-consumer-research-paperback-9780081013328","title":"Rapid Sensory Profiling Techniques; Applications in New Product Development and Consumer Research (Paperback \/ softback) 9780081013328","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRapid Sensory Profiling Techniques\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eApplications in New Product Development and Consumer Research\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eSensory analysis is an important tool in new product development. \u003ci\u003eRapid Sensory Profiling Techniques\u003c\/i\u003e provides a comprehensive review of rapid methods for sensory analysis.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJulien Delarue (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081013328, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 August 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e584 pages\u003cbr\u003e22.9 x 15.1 x 3.6 cm, 0.88 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. \u003ci\u003eRapid Sensory Profiling Techniques\u003c\/i\u003e provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their applications in new product development and consumer research. Finally, part four explores the applications of rapid methods in testing specific populations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart One: Evolution of the methods used for sensory profiling  \u003c\/b\u003e1. The use of rapid sensory methods in R\u0026amp;D and research: an introduction \/ \u003ci\u003eJ. Delarue \u003c\/i\u003e2. Alternative methods of sensory testing: advantages and disadvantages \/ \u003ci\u003eH. Stone \u003c\/i\u003e3. Measuring sensory perception in relation to consumer behavior \/ \u003ci\u003eJ.E. Hayes \u003c\/i\u003e4. Insights into measuring emotional response in sensory and consumer research \/ \u003ci\u003eM. Ng, J. Hort \u003c\/i\u003e5. Expedited procedures for conceptual profiling of brands, products and packaging \/ \u003ci\u003eD.M.H. Thomson \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Rapid methods for sensory profiling \u003c\/b\u003e 6.Flash Profile, its evolution and uses in sensory and consumer science \/ \u003ci\u003eJ. Delarue \u003c\/i\u003e7. Free sorting as a sensory profiling technique for product development \/ \u003ci\u003eP. Courcoux, E.M. Qannari, P. Faye  \u003c\/i\u003e8.Free multiple sorting as a sensory profiling technique \/ \u003ci\u003eC. Dehlholm  \u003c\/i\u003e9.Napping and sorted Napping as a sensory profiling technique \/ \u003ci\u003eS. Lê, T.M. Lê, M. Cadoret  \u003c\/i\u003e10. Polarized sensory positioning (PSP) as a sensory profiling technique \/ \u003ci\u003eE. Teillet \u003c\/i\u003e11. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome \/ \u003ci\u003eG. Ares, S.R. Jaeger \u003c\/i\u003e12. Open-ended questions in sensory testing practice \/ \u003ci\u003eB. Piqueras-Fiszman  \u003c\/i\u003e13. Temporal dominance of sensations (TDS) as a sensory profiling technique \/ \u003ci\u003eN. Pineau, P. Schilch  \u003c\/i\u003e14. Ideal profiling as a sensory profiling technique \/ \u003ci\u003eT. Worch, P.H. Punter \u003c\/i\u003e  \u003cb\u003ePart Three: Applications in new product development and consumer research \u003c\/b\u003e15. Adoption and use of Flash Profiling in daily new product development: a testimonial \/ \u003ci\u003eC. Petit, E. Vanzeveren  \u003c\/i\u003e16. Improving team tasting in the food industry \/ \u003ci\u003eM. Rogeaux  \u003c\/i\u003e17. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters \/ \u003ci\u003eM.B. Frøst, D. Giacalone, K.K. Rasmussen \u003c\/i\u003e18. Sensory testing with flavourists: challenges and solutions \/ \u003ci\u003eB. Veinand  \u003c\/i\u003e19. Projective Flash Profile from experts to consumers: a way to reveal fragrance language \/ \u003ci\u003eS. Ballay, E. Loescher, G. Gazano \u003c\/i\u003e20. Use of rapid sensory methods in the automotive industry \/ \u003ci\u003eD. Blumenthal, N. Herbeth \u003c\/i\u003e21. Testing consumer insight using mobile devices: a case study of a sensory consumer journey conducted with the help of mobile research \/ \u003ci\u003eD. Lutsch, R. Möslein, M. Strack, S. Kunze \u003c\/i\u003e  \u003cb\u003ePart Four: Applications in sensory testing with specific populations and methodological consequences \u003c\/b\u003e22. Sensory testing in new product development: working with children \/ \u003ci\u003eS. Nicklaus  \u003c\/i\u003e23. Sensory testing in new product development: working with older people \/ I\u003ci\u003e. Maitre, R. Symoneaux, C. Sulmont-Rossé\u003c\/i\u003e  24. Empathy and Experiment™: dealing with the algebra of the mind to  understand and change food habits 509 \/ \u003ci\u003eH.R. Moskowitz, M. Reisner, L. Ettinger. Lieberman, B. Batalvi, M. Beg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46649085165848,"sku":"9780081013328","price":178.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081013328_13f32c89-07b5-426e-9957-4c71263a4233.jpg?v=1695004210","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/rapid-sensory-profiling-techniques-applications-in-new-product-development-and-consumer-research-paperback-9780081013328","provider":"Freshly Printed Books","version":"1.0","type":"link"}