{"product_id":"radios-second-century-past-present-and-future-perspectives-hardback-9780813598475","title":"Radio's Second Century; Past, Present, and Future Perspectives (Hardback) 9780813598475","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eRadio's Second Century\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePast, Present, and Future Perspectives\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn Allen Hendricks (Edited by), Michael Brown (Foreword by), John Allen Hendricks (Contributions by), Bruce Mims (Contributions by), Lu Wu (Contributions by), Daniel Riffe (Contributions by), Laith Zuraikat (Contributions by), Joseph R. Blaney (Contributions by), David Crider (Contributions by), Rachel Sussman-Wander Kaplan (Contributions by), John F. Barber (Contributions by), Emily W. Easton (Contributions by), Mark Ward (Contributions by), John Mark Dempsey (Contributions by), Anjuli Joshi Brekke (Contributions by), Anne F. MacLennan (Contributions by), Brad Clark (Contributions by), Archie McLean (Contributions by), Michael Nevradakis (Contributions by), Simon Order (Contributions by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813598475\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 March 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e270 pages, 6 B-W photographs, 17 tables,1 B-W map\u003cbr\u003e23.5 x 15.6 x 2.3 cm, 0.594 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e“At a time when radio’s fortunes and future are being impacted by new audio technologies, it’s fitting to remind people of its continuing relevance and value in society. As radio enters its second century of public service, this volume provides readers with a full-on assessment of all aspects of the eldest electronic mass medium through a series of astutely and incisively written essays.”  \u003c\/div\u003e - Michael C. Keith (Boston College) \u003cdiv\u003e\n\u003ca href='\"https:\/\/current.org\/2020\/09\/how-npr-can-take-cues-from-other-broadcasters-in-its-quest-to-broaden-audience\/#_=_\"'\u003e\"How NPR can take cues from other broadcasters in its quest to broaden audience\" by John Mark Dempsey\u003c\/a\u003e \u003cbr\u003e  \u003c\/div\u003e (Current) \u003cdiv\u003eNamed a Radio Book of the Year: \"A very stimulating and thought provoking collection of 15 essays by US and Canadian academics on various aspects of radio....Excellent.\" \u003c\/div\u003e (Communication Journal) \u003cdiv\u003e\"Very readable, well-researched...I would recommend this book to anyone with an interest in broadcasting.\"\u003c\/div\u003e (Radio User Magazine) \u003cdiv\u003e\"An excellent read for a college student pursuing a degree in communications or journalism and needing insight into the radio industry. It’s also suitable for those who like to think hard about the roles that radio and audio play in our culture and how people interact with them.\"\u003c\/div\u003e (Radio World) \u003cdiv\u003e\"This volume expands our understanding of radio as classic broadcasting and offers a diversity of themes relevant to its evolution. The chapters vary not only in their topics but also in their length, style, and theoretical and methodological approaches. This eclecticism may be especially useful for junior college students or new radio industry professionals in mapping the current trends and themes in radio research. Radio is entering its second century-it is already demonstrating and will undoubtedly demonstrate many more diverse paths of development.\"\u003c\/div\u003e (Technology and Culture)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eWinner of the 2022 Broadcast Education Association Book Award\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e One of the first books to examine the status of broadcasting on its one hundredth anniversary, \u003ci\u003eRadio’s Second Century\u003c\/i\u003e investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio. \u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eContents\u003cbr\u003e Foreword by Michael Brown\u003cbr\u003e Preface\u003cbr\u003e\u003cbr\u003e Part I    Contemporary Radio: Social and Digital Media\u003cbr\u003e 1          Digital Radio: Audio Listening from AM to FM to XM…\u003cbr\u003eand Beyond\u003cbr\u003e John Allen Hendricks and Bruce Mims\u003cbr\u003e 2          Audience Research and Web Features of Radio Stations in a Time of Uncertainty\u003cbr\u003e Lu Wu and Daniel Riffe \u003cbr\u003e 3          The Parasocial Nature of the Podcast\u003cbr\u003e Laith Zuraikat \u003cbr\u003e 4          Social Media Analytics, Radio Advertising, and Strategic Partnerships\u003cbr\u003e Joseph R. Blaney \u003cbr\u003e\u003cbr\u003e Part II  Programming Matters: Localism, Personalities, and Audiences \u003cbr\u003e 5          The Shrinking Electronic Town Square: Localism in American Talk Radio\u003cbr\u003e David Crider\u003cbr\u003e 6          The Fandom of Howard Stern and Its Relationship to His Success: The “\u003cbr\u003eKing of All Media”\u003cbr\u003e and a Dynamic Audience  \u003cbr\u003e Rachel Sussman-Wander Kaplan\u003cbr\u003e 7          The “\u003cbr\u003eWar of the Worlds”\u003cbr\u003e Broadcast: Fake News or Engaging Storytelling?\u003cbr\u003e John F. Barber\u003cbr\u003e 8          Unpredictable Programming: A Freeform Approach to Building Audiences\u003cbr\u003e Emily W. Easton\u003cbr\u003e\u003cbr\u003e Part III Social Issues: Contemporary Overtones \u003cbr\u003e 9          Air to the Kingdom: Religion and the Soul of Radio\u003cbr\u003e Mark Ward, Sr.\u003cbr\u003e 10        “\u003cbr\u003eA More Inclusive Public Service”\u003cbr\u003e: Can NPR Serve All of America?\u003cbr\u003e John Mark Dempsey\u003cbr\u003e 11        The Sound of Yellow Rain: Resisting Podcasting’\u003cbr\u003es Sonic Whiteness\u003cbr\u003e Anjuli Joshi Brekke\u003cbr\u003e\u003cbr\u003e Part IV International Perspectives: Modern Paradigms\u003cbr\u003e 12        Canadian Community\/Campus Radio: Struggling and Coping on the Cusp of Change\u003cbr\u003e Anne F. MacLennan\u003cbr\u003e 13        Revenge of the Nerds: How Public Radio Dominated Podcasting and Transformed Listening to Audio \u003cbr\u003e Brad Clark and Archie McLean\u003cbr\u003e 14        Reproducing Analog Pathologies in the Digital Radio Landscape: The Case of Greece\u003cbr\u003e Michael Nevradakis\u003cbr\u003e 15        Almost 100 Years of Women in Radio: Where Are We Now?\u003cbr\u003e Simon Order\u003cbr\u003e Acknowledgments\u003cbr\u003e Notes on Contributors\u003cbr\u003e Index\u003cbr\u003e  \u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52563730301208,"sku":"9780813598475","price":91.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/radios-second-century-past-present-and-future-perspectives-hardback-9780813598475","provider":"Freshly Printed Books","version":"1.0","type":"link"}