{"product_id":"quantitative-analysis-in-marketing-management-paperback-softback-9780471964308","title":"Quantitative Analysis in Marketing Management (Paperback \/ softback) 9780471964308","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eQuantitative Analysis in Marketing Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eLuiz Moutinho (Author), Mark Goode (Author), Fiona Davies (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471964308, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 May 1998\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e350 pages\u003cbr\u003e23.3 x 15.4 x 1.9 cm, 0.51 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDiese Diskette enthält zahlreiche spezielle Computerprogramme als Begleitung zum gleichnamigen Buch; der Benutzer kann jeweils beliebige Datensätze eingeben und in einigen Fällen Glättungsparameter variieren, um bessere Resultate zu erzielen. Die Spreadsheets sind sofort einsatzbereit unter Windows beliebiger Version (Excel 5, Quattro Pro, Lotus), die meisten sind auch für Lotus 1-2-3 für DOS entweder als Einzel- oder Mehrfachlizenz erhältlich. (01\/99)\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSTATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.\u003cbr\u003e \u003cbr\u003e Data Collection and Sampling.\u003cbr\u003e \u003cbr\u003e Further Statistical Techniques.\u003cbr\u003e \u003cbr\u003e Demand Analysis.\u003cbr\u003e \u003cbr\u003e Forecasting.\u003cbr\u003e \u003cbr\u003e FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.\u003cbr\u003e \u003cbr\u003e Financial Techniques.\u003cbr\u003e \u003cbr\u003e Budgeting and Control.\u003cbr\u003e \u003cbr\u003e Decision Techniques.\u003cbr\u003e \u003cbr\u003e Operations Management.\u003cbr\u003e \u003cbr\u003e FUTURE TRENDS AND CONCLUSION.\u003cbr\u003e \u003cbr\u003e Future Trends.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52511253791000,"sku":"9780471964308","price":50.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471964308.jpg?v=1786592295","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/quantitative-analysis-in-marketing-management-paperback-softback-9780471964308","provider":"Freshly Printed Books","version":"1.0","type":"link"}