{"product_id":"purple-chips-winning-in-the-stock-market-with-the-very-best-of-the-blue-chip-stocks-hardback-9781118294499","title":"Purple Chips; Winning in the Stock Market with the Very Best of the Blue Chip Stocks (Hardback) 9781118294499","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePurple Chips\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWinning in the Stock Market with the Very Best of the Blue Chip Stocks\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn Schwinghamer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118294499, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 June 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e168 pages\u003cbr\u003e23.1 x 15.2 x 1.6 cm, 0.361 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eHow to make money investing in high-quality, low-risk stocks\u003c\/b\u003e  \u003cp\u003e Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy Background 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Psychology of Investing 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSingles and Doubles Are Better 7\u003c\/p\u003e \u003cp\u003eTune Out the Noise 10\u003c\/p\u003e \u003cp\u003eEPS Explained 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Purple Chips versus Blue Chips 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Purple Chips 18\u003c\/p\u003e \u003cp\u003eMinimum Seven Years of Positive and Growing EPS 18\u003c\/p\u003e \u003cp\u003eSmooth and Predictable Growth in EPS 19\u003c\/p\u003e \u003cp\u003eMinimum Market Capitalization of $1 Billion 23\u003c\/p\u003e \u003cp\u003ePurple Chips versus Common Blue Chips 24\u003c\/p\u003e \u003cp\u003eDilution is a Value Killer 28\u003c\/p\u003e \u003cp\u003eDividends, or Getting Paid While You Wait 31\u003c\/p\u003e \u003cp\u003ePurple Chips Make Money for Investors 31\u003c\/p\u003e \u003cp\u003eKeeping It Simple: The Purple Chips Model versus Ratio Analysis 35\u003c\/p\u003e \u003cp\u003eCon Edison versus Entergy 36\u003c\/p\u003e \u003cp\u003eWendy’s versus McDonald’s 37\u003c\/p\u003e \u003cp\u003eGeneral Mills versus Kraft Foods 39\u003c\/p\u003e \u003cp\u003eGoogle versus Yahoo! 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Understanding and Seeing Valuation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Normal Curve: An Odds-Based Approach 43\u003c\/p\u003e \u003cp\u003eThe Shifting EPS Line: A Quick Gauge of Value 45\u003c\/p\u003e \u003cp\u003eValuation Reset 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: What Else You Need to Know 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEarnings Trend 55\u003c\/p\u003e \u003cp\u003eValue Traps 59\u003c\/p\u003e \u003cp\u003eValuation Trend 62\u003c\/p\u003e \u003cp\u003eThe P\/E Ratio and Growth 69\u003c\/p\u003e \u003cp\u003eHow to Build a Portfolio of Purple Chips 71\u003c\/p\u003e \u003cp\u003eDiversification 71\u003c\/p\u003e \u003cp\u003ePosition Size 72\u003c\/p\u003e \u003cp\u003eStop Loss Orders 73\u003c\/p\u003e \u003cp\u003eNo More Anchoring 74\u003c\/p\u003e \u003cp\u003eMarket Crashes 76\u003c\/p\u003e \u003cp\u003eDo It Yourself 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: When to Buy and Sell 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Draw the EPS Line 79\u003c\/p\u003e \u003cp\u003eStep 2: Set the Buy and Sell Targets 82\u003c\/p\u003e \u003cp\u003eStep 3: Adjust the Buy and Sell Targets 83\u003c\/p\u003e \u003cp\u003eBuying Checklist 84\u003c\/p\u003e \u003cp\u003eSelling Checklist 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Practice Case Studies 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Abbott Labs 93\u003c\/p\u003e \u003cp\u003eSummary 106\u003c\/p\u003e \u003cp\u003eCase Study: AutoZone 108\u003c\/p\u003e \u003cp\u003eSummary 117\u003c\/p\u003e \u003cp\u003eCase Study: Johnson \u0026amp; Johnson 118\u003c\/p\u003e \u003cp\u003eSummary 127\u003c\/p\u003e \u003cp\u003eCase Study: General Dynamics 129\u003c\/p\u003e \u003cp\u003eSummary 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Purple Chips Summarized 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEndnotes 141\u003c\/p\u003e \u003cp\u003eIndex 143\u003c\/p\u003e \u003cp\u003eAbout the Author 149 \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417763967256,"sku":"9781118294499","price":13.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118294499_262657.jpg?v=1784507368","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/purple-chips-winning-in-the-stock-market-with-the-very-best-of-the-blue-chip-stocks-hardback-9781118294499","provider":"Freshly Printed Books","version":"1.0","type":"link"}