{"product_id":"public-relations-in-health-care-a-guide-for-professionals-paperback-softback-9781556481437","title":"Public Relations in Health Care; A Guide for Professionals (Paperback \/ softback) 9781556481437","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePublic Relations in Health Care\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide for Professionals\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKathleen Larey Lewton, MHA, APR (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781556481437, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 September 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e28.1 x 21.8 x 1.6 cm, 0.671 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Figures and Tables.\u003cbr\u003e \u003cbr\u003e About the Author.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e 1. Introduction.\u003cbr\u003e \u003cbr\u003e 2. The Role of Public Relations in Health Care.\u003cbr\u003e \u003cbr\u003e 3. Integrating the Public Relations Function within the Organization and the System.\u003cbr\u003e \u003cbr\u003e 4. Senior Public Relations Officer-CEO Relationship.\u003cbr\u003e \u003cbr\u003e 5. Organizing the Public Relations Function.\u003cbr\u003e \u003cbr\u003e 6. Public Relations and Institutional Planning.\u003cbr\u003e \u003cbr\u003e 7. The Role of Research in Health Care Public Relations.\u003cbr\u003e \u003cbr\u003e 8. Developing Stakeholder Relationships: The Core of Health Care Public Relations.\u003cbr\u003e \u003cbr\u003e 9. Identifying and Managing Issues.\u003cbr\u003e \u003cbr\u003e 10. Community Relations.\u003cbr\u003e \u003cbr\u003e 11. Media Relations.\u003cbr\u003e \u003cbr\u003e 12. Crisis Communication.\u003cbr\u003e \u003cbr\u003e 13. Publications.\u003cbr\u003e \u003cbr\u003e 14. Marketing Communications.\u003cbr\u003e \u003cbr\u003e 15. Other Public Relations Methods.\u003cbr\u003e \u003cbr\u003e 16. Relationships with Special Audiences: Employees.\u003cbr\u003e \u003cbr\u003e 17. Relationships with Special Audiences: Customer (Patients, Members, Subscribers, Families).\u003cbr\u003e \u003cbr\u003e 18. Relationships with Special Audiences: Physicians.\u003cbr\u003e \u003cbr\u003e 19. Relationships with Special Audiences: Payers and Intermediaries (Employers, Insurers, and Managed Care Organizations).\u003cbr\u003e \u003cbr\u003e 20. Building Relationships with Special Audiences: Legislators and Policy Makers.\u003cbr\u003e \u003cbr\u003e 21. Special Challenges: Ethical and Legal Issues.\u003cbr\u003e \u003cbr\u003e 22. Evaluation.\u003cbr\u003e \u003cbr\u003e 23. Looking Ahead.\u003cbr\u003e \u003cbr\u003e Appendix A. Community Assessment: A Model \"How-To\" Based on Two Communities' Experience.\u003cbr\u003e \u003cbr\u003e Appendix B. General Guide for the Release of Patient Information by the Hospital.\u003cbr\u003e \u003cbr\u003e Appendix C. Riding the Wave: The Future of Health Care Marketing and Public Relations.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social services \u0026amp; welfare, criminology [\u003ca title=\"See our other books on Social services \u0026amp; welfare, criminology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20services%20\u0026amp;%20welfare,%20criminology%20%5BJK%5D%22\"\u003eJK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52441820266776,"sku":"9781556481437","price":73.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781556481437.jpg?v=1785027361","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/public-relations-in-health-care-a-guide-for-professionals-paperback-softback-9781556481437","provider":"Freshly Printed Books","version":"1.0","type":"link"}