{"product_id":"public-influence-a-guide-to-op-ed-writing-and-social-media-engagement-hardback-9781487587468","title":"Public Influence; A Guide to Op-Ed Writing and Social Media Engagement (Hardback) 9781487587468","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePublic Influence\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide to Op-Ed Writing and Social Media Engagement\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMira Sucharov (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487587468\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 January 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e232 pages\u003cbr\u003e23.1 x 15.7 x 2 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eHow can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In \u003ci\u003ePublic Influence\u003c\/i\u003e, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Introduction\u003cbr\u003e2. Saying What You Want to the Right Audience\u003cbr\u003e3. Developing Ideas and Pitching an Op-Ed\u003cbr\u003e4. Writing an Effective Op-Ed and Managing the Ensuing Conversation\u003cbr\u003e5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets\u003cbr\u003e6. Striking an Effective Online Voice\u003cbr\u003e7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience\u003cbr\u003e8. What You Need to Know about Political Labels\u003cbr\u003e9. Sharpening Your Public Engagement\u003cbr\u003e10. Dealing with Social Media Blowback\u003cbr\u003e11. Navigating Personal Relationships through Political Debate\u003cbr\u003e12. Conclusion\u003c\/p\u003e \u003cp\u003eAppendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Toronto Press","offers":[{"title":"Brand New","offer_id":52599852597528,"sku":"9781487587468","price":37.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/public-influence-a-guide-to-op-ed-writing-and-social-media-engagement-hardback-9781487587468","provider":"Freshly Printed Books","version":"1.0","type":"link"}