{"product_id":"public-diplomacy-foundations-for-global-engagement-in-the-digital-age-paperback-softback-9780745691206","title":"Public Diplomacy; Foundations for Global Engagement in the Digital Age (Paperback \/ softback) 9780745691206","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePublic Diplomacy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFoundations for Global Engagement in the Digital Age\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNicholas J. Cull (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780745691206, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 March 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“Public diplomacy is increasingly important in this era of information and social media. Few people are better placed to guide you through the public aspects of diplomacy than Nick Cull, and he does it deftly in this book.”\u003cbr\u003e\u003cb\u003eJoseph Nye, Harvard University and author of \u003ci\u003eThe Future of Power\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Nick Cull’s work has long been foundational for each student, teacher, researcher, and practitioner of public diplomacy, and this book is a tremendous service to all of us. His painstaking historical research and astute analysis of current events make this a must-read for anyone who wants to help shape the future of the field.”\u003cbr\u003e\u003cb\u003eKatherine A. Brown, President \u0026amp; CEO, Global Ties US\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e“\u003c\/b\u003eThere is substance of considerable value in this book… In imaginative prose [Nick Cull] frames concepts, explains practitioners’ tools and methods, and offers much to ponder and debate… We learn a great deal from his analysis...”\u003cbr\u003e\u003cb\u003eBruce Gregory, \u003ci\u003eDiplomacy's Public Dimension: Books, Articles, Websites\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eNew technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.\u003c\/p\u003e \u003cp\u003eBlending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future.\u003c\/p\u003e \u003cp\u003eThis comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eList of Figures viii\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePreface and Acknowledgments ix\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eList of Abbreviations xiii\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e1 Diplomacy through Foreign Public Engagement: Core Terminology and History 1\u003cbr\u003e\u003cbr\u003e2 Listening: The Foundational Skill 20\u003cbr\u003e\u003cbr\u003e3 Advocacy: The Cutting Edge 39\u003cbr\u003e\u003cbr\u003e4 Culture: The Friendly Persuader 60\u003cbr\u003e\u003cbr\u003e5 Exchange and Education: The Soul of Public Diplomacy 80\u003cbr\u003e\u003cbr\u003e6 International Broadcasting: The Struggle for News 101\u003cbr\u003e\u003cbr\u003e7 Nation Brands and Branding: The Metaphor Run Amok 120\u003cbr\u003e\u003cbr\u003e8 Partnership: The Emerging Paradigm 141\u003cbr\u003e\u003cbr\u003eConclusion: Public Diplomacy and the Crisis of Our Time 162\u003cbr\u003e\u003cbr\u003e\u003ci\u003eNotes 171\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSelect Bibliography 205\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eIndex 211\u003c\/i\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Politics \u0026amp; government [\u003ca title=\"See our other books on Politics \u0026amp; government\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Politics%20\u0026amp;%20government%20%5BJP%5D%22\"\u003eJP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52463034958104,"sku":"9780745691206","price":16.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780745691206.jpg?v=1785546181","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/public-diplomacy-foundations-for-global-engagement-in-the-digital-age-paperback-softback-9780745691206","provider":"Freshly Printed Books","version":"1.0","type":"link"}