{"product_id":"proximity-marketing-converging-community-consciousness-and-consumption-paperback-softback-9781637425770","title":"Proximity Marketing; Converging Community,  Consciousness, and Consumption (Paperback \/ softback) 9781637425770","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProximity Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eConverging Community,  Consciousness, and Consumption\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRajagopal (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781637425770\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 April 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e218 pages\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eMarketing journey begins from the neighborhood with people as the drivers. Moving ahead in the journey it important for the company to secure its foundation of stakeholders…it allows proximity across geo-demographic outreach. This book discusses the proximity marketing strategies more as a human element than technology. Author meticulously argues that proximity in business is beyond just a familiarity. A good read for all.\" - Osmar H. Zavaleta Vázquez, PhD, Associate Dean of Research, EGADE Business School, Tecnologico de Monterey, Mexico City\u003cbr\u003e\u003cbr\u003e\"Proximity marketing is a new domain of location-based customer-centric strategies used by the progressive firms, largely supported by the information and communication technology. This book converges divergent factors of proximity, outreach, and value generation in marketing. An enriching contribution…\" - Angappa Gunasekaran, PhD, Director and Professor, School of Business Administration, Penn State Harrisburg, PA\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThis book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis.\u003c\/b\u003e It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.\u003c\/p\u003e\n\u003cp\u003eSuccess factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52735146295576,"sku":"9781637425770","price":24.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/proximity-marketing-converging-community-consciousness-and-consumption-paperback-softback-9781637425770","provider":"Freshly Printed Books","version":"1.0","type":"link"}