{"product_id":"proven-strategies-in-competitive-intelligence-lessons-from-the-trenches-hardback-9780471401780","title":"Proven Strategies in Competitive Intelligence; Lessons from the Trenches (Hardback) 9780471401780","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProven Strategies in Competitive Intelligence\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLessons from the Trenches\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn F. Prescott (Edited by), Society of Comp (Author), Stephen H. Miller (Edited by),  (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471401780, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 March 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e23.7 x 16.1 x 2.9 cm, 0.635 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Proven Strategies in Competitive Intelligence\" bietet die besten Ideen und erfolgreichsten Verfahren für die strategische Planung und Umsetzung eines Competitive Intelligence Programms in mittelständischen und großen Unternehmen. Dieses Buch ist eine wahre Fundgrube aktueller Strategien, Methoden und Verfahren zum Thema Competitive Intelligence (CI). Anhand von Fallstudien renommierter Unternehmen werden Methoden und Benchmarks im Bereich CI anschaulich erläutert. Ein maßgeblicher Leitfaden zu einem topaktuellen Thema. Geschrieben von führenden Experten.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface: Corporations Get Smart (S. Miller).\u003cbr\u003e \u003cbr\u003e Introduction: Competitive Intelligence--Lessons from the Trenches (J. Prescott).\u003cbr\u003e \u003cbr\u003e COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Procter \u0026amp; Gamble (J. Pepper).\u003cbr\u003e \u003cbr\u003e Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke \u0026amp; P. Slayton).\u003cbr\u003e \u003cbr\u003e CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Lexis-Nexis (H. Gieskes).\u003cbr\u003e \u003cbr\u003e CI at Avnet: A Bottom-Line Impact (J. Hovis).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Xerox (J. Vezmar).\u003cbr\u003e \u003cbr\u003e NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Motorola (R. Galvin).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).\u003cbr\u003e \u003cbr\u003e Understanding the Competition: The CEO's Perspective (M. Downham, et al.).\u003cbr\u003e \u003cbr\u003e Developing a World-Class CI Program in Telecoms (S. Marceau \u0026amp; K. Sawka).\u003cbr\u003e \u003cbr\u003e Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm (A. Berger).\u003cbr\u003e \u003cbr\u003e Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).\u003cbr\u003e \u003cbr\u003e Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).\u003cbr\u003e \u003cbr\u003e \"TAP-IN\" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree \u0026amp; J. Prescott).\u003cbr\u003e \u003cbr\u003e Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).\u003cbr\u003e \u003cbr\u003e COMPETITIVE TECHNICAL INTELLIGENCE.\u003cbr\u003e \u003cbr\u003e Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace (F. Tessun).\u003cbr\u003e \u003cbr\u003e CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities (T. Budd).\u003cbr\u003e \u003cbr\u003e Benchmarking the \"External Technology Watching\" Process: Chevron's Experience (D. Ransley).\u003cbr\u003e \u003cbr\u003e Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).\u003cbr\u003e \u003cbr\u003e Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).\u003cbr\u003e \u003cbr\u003e Appendix: CI-Focused Organizations Referred to in This Book.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e About the Editors.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293467930904,"sku":"9780471401780","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471401780.jpg?v=1781640546","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/proven-strategies-in-competitive-intelligence-lessons-from-the-trenches-hardback-9780471401780","provider":"Freshly Printed Books","version":"1.0","type":"link"}