{"product_id":"promotional-cultures-the-rise-and-spread-of-advertising-public-relations-marketing-and-branding-hardback-9780745639826","title":"Promotional Cultures; The Rise and Spread of Advertising, Public Relations, Marketing and Branding (Hardback) 9780745639826","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePromotional Cultures\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Rise and Spread of Advertising, Public Relations, Marketing and Branding\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAeron Davis (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780745639826, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 31 May 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e23.6 x 15.9 x 2.6 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what \"promotional culture\" means in economics, politics, civil society and celebrity culture. Ecumenical, yet retaining a sharp critical edge, this is the best single account of promotional culture I have seen.'\u003cbr\u003e\u003cb\u003eDavid Miller, University of Bath\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e'Drawing on a range of critical intellectual traditions in the study of production, consumption, culture and finance, Davis discusses the rise and penetration of digital-age promotional industries in the service of capitalist commodification. His study will give readers grounding in the theories and debates that dissect the social relations, culture and dialectics of commodity production and the management of consumerism.'\u003cbr\u003e\u003cb\u003eGerald Sussman, Portland State University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e'\u003ci\u003ePromotional Cultures\u003c\/i\u003e is a wide-ranging and accessible examination of the different advertising, ownership synergy, public relations and other marketing and promotional forces in our lives. Aeron Davis usefully examines different intellectual traditions that have sought to understand and critique promotional ethos and practices. He also applies these traditions and his own insights to areas in which large-scale promotion is systemic, including activism, media and finance.'\u003cbr\u003e\u003cb\u003eMatthew P. McAllister, Penn State University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'In another seminal effort to rethink media and communicative power, Aeron Davis dispenses with the idea that the promotional industries are essential to the well-being of markets, democracy, independent media and our own lives.'\u003cbr\u003e\u003cb\u003eDwayne Winseck, Carleton University\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePromotional Cultures\u003c\/i\u003e documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePromotional Cultures\u003c\/i\u003e will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eDetailed Contents vi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePreface and Acknowledgements x\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1 Introduction 1\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart I: Producers, Consumers and Texts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Production: Industry and it's Critics 15\u003c\/p\u003e \u003cp\u003e3 Audiences and Consumers 34\u003c\/p\u003e \u003cp\u003e4 Texts: Situating the Text in Promotional Culture 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Commodities, Media and Celebrity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Commodities: Promotional Influences on the Creation of Stuff 73\u003c\/p\u003e \u003cp\u003e6 News Media and Popular Culture: Promotion and Creative Autonomy 92\u003c\/p\u003e \u003cp\u003e7 Celebrity Culture and Symbolic Power 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Politics, Markets and Society\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Politics and Political Representation 135\u003c\/p\u003e \u003cp\u003e9 Conflict and Pluralism in Civil Society 154\u003c\/p\u003e \u003cp\u003e10 Economies, Speculative Markets and Value 173\u003c\/p\u003e \u003cp\u003e11 Conclusions 191\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences \u003c\/i\u003e203\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex \u003c\/i\u003e237\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52407305044248,"sku":"9780745639826","price":45.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780745639826.jpg?v=1784160492","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/promotional-cultures-the-rise-and-spread-of-advertising-public-relations-marketing-and-branding-hardback-9780745639826","provider":"Freshly Printed Books","version":"1.0","type":"link"}