{"product_id":"profitable-direct-mail-appeals-planning-implementing-and-maximizing-results-paperback-softback-9781118693094","title":"Profitable Direct Mail Appeals; Planning, Implementing, and Maximizing Results (Paperback \/ softback) 9781118693094","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProfitable Direct Mail Appeals\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePlanning, Implementing, and Maximizing Results\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eScott C. Stevenson (Edited by), . SFR (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118693094, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 July 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e50 pages\u003cbr\u003e27.9 x 21.6 x 0.3 cm, 0.142 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning and scheduling\u003c\/li\u003e \u003cli\u003ePersonal appeals\u003c\/li\u003e \u003cli\u003eBuilding mailing lists\u003c\/li\u003e \u003cli\u003eDonor outreach\u003c\/li\u003e \u003cli\u003eWriting calls to action\u003c\/li\u003e \u003cli\u003eDirect mail testing\u003c\/li\u003e \u003cli\u003eTargeting specific groups\u003c\/li\u003e \u003cli\u003eTestimonials\u003c\/li\u003e \u003cli\u003ePledge forms\u003c\/li\u003e \u003cli\u003eResponse rates\u003c\/li\u003e \u003cli\u003eAnalyzing results\u003c\/li\u003e \u003cli\u003eBounce backs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eFront Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Plan Your Direct Mail Year (Pages: 4-8)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Lists and List Management (Pages: 9-12)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Segment and Target Key Audiences (Pages: 13-17)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Writing for Results (Pages: 18-24)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Key Package Components (Pages: 25-28)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Try and Test New Ideas (Pages: 29-31)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Improve Your Response Rate (Pages: 32-35)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Examples from Which to Learn (Pages: 36-41)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Evaluation Should be Ongoing (Pages: 42-44)\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Planning Worksheet (Pages: 45-46)\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52421363269912,"sku":"9781118693094","price":52.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118693094.jpg?v=1784592332","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/profitable-direct-mail-appeals-planning-implementing-and-maximizing-results-paperback-softback-9781118693094","provider":"Freshly Printed Books","version":"1.0","type":"link"}