{"product_id":"profit-over-privacy-how-surveillance-advertising-conquered-the-internet-paperback-softback-9781517905057","title":"Profit Over Privacy; How Surveillance Advertising Conquered the Internet (Paperback \/ softback) 9781517905057","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProfit Over Privacy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Surveillance Advertising Conquered the Internet\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatthew Crain (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781517905057\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 September 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e21.6 x 14 x 2.5 cm, 0.286 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e \"A surveillance-oriented internet was not inevitable. As Matthew Crain brilliantly documents, the data-obsessed web was manifested to appease and uphold the advertising beast. By untangling the historic strings of policy, politics, and financial interests, \u003ci\u003eProfit over Privacy\u003c\/i\u003e invites the reader to question why we've come to accept the panoptic internet we know today.\"-danah boyd, author of \u003ci\u003eIt’s Complicated: The Social Lives of Networked Teens\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \"In this exceptionally insightful and important book, Matthew Crain presents a definitive history of the evisceration of internet privacy. Rooted in a deep understanding of the history of advertising markets and the political economy of finance, \u003ci\u003eProfit over Privacy\u003c\/i\u003e focuses readers' attention on the fundamental forces demanding ever more data about our lives. Although it tells a dark story, its accessible and lively prose makes it a pleasure to read-and provides the historical knowledge necessary to help future regulators avoid the many mistakes of the past.\"-Frank Pasquale, author of \u003ci\u003eNew Laws of Robotics: Defending Human Expertise in the Age of AI\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \"The book provides a fascinating look at the way that commercial and private interests and the companies and lobbyists representing them won out over other interests, such as public ownership and public interests, in a number of debates and processes largely in the United States that created the global internet infrastructure  we have now [...] Anyone interested in online and digital spaces, surveillance practices, the history of internet companies, and discussions of public policy in the internet age should want to read \u003ci\u003eProfit Over Privacy.\u003c\/i\u003e\" -\u003ci\u003eSurveillance \u0026amp; Society\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \"Revealing the emergence of a market logic that has placed individual surveillance at its core, this is a forceful and engaging book.\"-\u003ci\u003eLSE Review of Books\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \"[Crain's] writing skills, including his ability to make the sociopolitical complexities of political economy accessible and engaging for a broad audience, from undergraduates to business executives, are most impressive.\"-\u003ci\u003eInternational Journal of Communication\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \"Brilliantly researched and thoroughly documented, the book argues that surveillance capitalism could not have existed outside of politics.\"-\u003ci\u003eTechnical Communication\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \"In documenting the historical development of surveillance advertising, Crain makes a forceful argument against the status quo in favor of strong privacy laws.\"-\u003ci\u003eCollege \u0026amp; Research Libraries\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA deep dive into the political roots of advertising on the internet\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In \u003ci\u003eProfit over Privacy\u003c\/i\u003e, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.\u003c\/p\u003e\n\u003cp\u003eThe first institutional and political history of internet advertising, \u003ci\u003eProfit over Privacy\u003c\/i\u003e uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.\u003c\/p\u003e\n\u003cp\u003eThe dominant business model on the internet, surveillance advertising is the result of political choices-not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, \u003ci\u003eProfit over Privacy\u003c\/i\u003e argues that the internet did not have to turn out this way and that it can be remade into something better.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eContents\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003e1. The Revolution Will Be Commercialized\u003c\/p\u003e\n\u003cp\u003e2. A Framework for Global Electronic Commerce\u003c\/p\u003e\n\u003cp\u003e3. The Web Gets a Memory\u003c\/p\u003e\n\u003cp\u003e4. The Dotcom Bubble\u003c\/p\u003e\n\u003cp\u003e5. Surveillance Advertising Takes Shape\u003c\/p\u003e\n\u003cp\u003e6. The Privacy Challenge\u003c\/p\u003e\n\u003cp\u003e7. The Legacy of the Dotcom Era\u003c\/p\u003e\n\u003cp\u003eAcknowledgments\u003c\/p\u003e\n\u003cp\u003eNotes\u003c\/p\u003e\n\u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52702369546520,"sku":"9781517905057","price":18.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/profit-over-privacy-how-surveillance-advertising-conquered-the-internet-paperback-softback-9781517905057","provider":"Freshly Printed Books","version":"1.0","type":"link"}