{"product_id":"professional-practice-for-interior-designers-hardback-9781119554516","title":"Professional Practice for Interior Designers (Hardback) 9781119554516","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProfessional Practice for Interior Designers\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eChristine M. Piotrowski (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119554516, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 May 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e752 pages\u003cbr\u003e27.9 x 22.4 x 3.8 cm, 1.701 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe leading guide to the business practice of the interior design profession, updated to reflect the latest trends\u003c\/b\u003e  \u003c\/p\u003e\n\u003cp\u003eFor nearly thirty years, \u003ci\u003eProfessional Practice for Interior Designers\u003c\/i\u003e has been a must-have resource for aspiring designers and practicing professionals. This revised and updated Sixth Edition continues to offer authoritative guidance related to the business of the interior design profession—from the basics to the latest topics and tools essential for planning, building, and maintaining a successful commercial or residential interior design business.  \u003c\/p\u003e\n\u003cp\u003eFilled with business tips and best practices, illustrative scenarios, and other pedagogical tools, this revised edition contains new chapters on interior design in the global environment, building client relationships, and online marketing communications. The author also includes updated information on web and social media marketing, branding, and prospecting for global projects. Recommended by the NCIDQ for exam preparation, this Sixth Edition is an invaluable resource for early career designers or those studying to enter the profession. This important book: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eContains three new chapters that focus on client relationships, marketing communications, and interior design in the global marketplace.\u003c\/li\u003e \u003cli\u003eIncludes new or updated sections that reflect the recent trends    related to social media, branding, sustainable design practice    and more\u003c\/li\u003e \u003cli\u003eOffers invaluable pedagogical tools in every chapter, including    chapter objectives and material relevant for the NCIDQ\u003c\/li\u003e \u003cli\u003eInstructors have access to an Instructor's Manual through the book's companion website\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 The Profession 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Interior Design as a Profession 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Study Professional Practice? 4\u003c\/p\u003e \u003cp\u003eWhat is a Profession? 5\u003c\/p\u003e \u003cp\u003eDefining the Profession 6\u003c\/p\u003e \u003cp\u003eProfessional and Social Responsibility 7\u003c\/p\u003e \u003cp\u003eHistorical Overview 8\u003c\/p\u003e \u003cp\u003eInterior Design Value 10\u003c\/p\u003e \u003cp\u003eThe Business of Interior Design 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Professional Advancement 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEducational Preparation 20\u003c\/p\u003e \u003cp\u003eInternships 22\u003c\/p\u003e \u003cp\u003eLifelong Learning 23\u003c\/p\u003e \u003cp\u003eProfessional Certification 24\u003c\/p\u003e \u003cp\u003eLicensing and Registration 26\u003c\/p\u003e \u003cp\u003eProfessional Associations 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Going Global 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlobal Design Work 38\u003c\/p\u003e \u003cp\u003eProfessional Practice in a Global Market 39\u003c\/p\u003e \u003cp\u003eCultural Sensitivity 43\u003c\/p\u003e \u003cp\u003eInternational Etiquette 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Career Paths 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Where Do Designers Work? 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do Designers Work? 52\u003c\/p\u003e \u003cp\u003eTypes of Work Environments 53\u003c\/p\u003e \u003cp\u003eCollaboration 57\u003c\/p\u003e \u003cp\u003eExpectations 58\u003c\/p\u003e \u003cp\u003eYour First Job 59\u003c\/p\u003e \u003cp\u003eOn‐the‐Job Strategies 62\u003c\/p\u003e \u003cp\u003eMaking a Career Change 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Professional Options 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Personal Mission Statement 68\u003c\/p\u003e \u003cp\u003ePersonal and Professional Goals 69\u003c\/p\u003e \u003cp\u003eCareer Decisions 73\u003c\/p\u003e \u003cp\u003eDesign Career Specialties 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. The Job Search 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Search is On 86\u003c\/p\u003e \u003cp\u003eResumes 90\u003c\/p\u003e \u003cp\u003eThe Cover Letter 96\u003c\/p\u003e \u003cp\u003ePortfolios 99\u003c\/p\u003e \u003cp\u003eHow Employers Review Resumes and Cover Letters 102\u003c\/p\u003e \u003cp\u003eThe Job Interview 103\u003c\/p\u003e \u003cp\u003eTypical Interview Questions 107\u003c\/p\u003e \u003cp\u003eIllegal Questions 109\u003c\/p\u003e \u003cp\u003eFollow‐Up 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Professional Responsibility 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Ethics and Professional Conduct 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEthical Standards 118\u003c\/p\u003e \u003cp\u003eEthics in the Business Environment 119\u003c\/p\u003e \u003cp\u003eProfessional Conduct 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Legal Responsibilities 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Legal Environment of Interior Design Practice 130\u003c\/p\u003e \u003cp\u003eCriminal Versus Tort Law 133\u003c\/p\u003e \u003cp\u003eNegligence 134\u003c\/p\u003e \u003cp\u003eIntentional Torts 136\u003c\/p\u003e \u003cp\u003eIntellectual Property—Copyright 138\u003c\/p\u003e \u003cp\u003eCode Compliance 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Defining the Project 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Project Compensation and Design Fees 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCalculating the Billing Rate 150\u003c\/p\u003e \u003cp\u003eWhich Compensation Method? 152\u003c\/p\u003e \u003cp\u003eEstimating Design Fees 153\u003c\/p\u003e \u003cp\u003eIndirect Job Costs 156\u003c\/p\u003e \u003cp\u003eMethods for Setting Design Fees 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Preparing Design Contracts 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefinition and Basic Elements of a Contract 170\u003c\/p\u003e \u003cp\u003eLetter of Agreement or Contract? 175\u003c\/p\u003e \u003cp\u003eProposals Versus Contracts 176\u003c\/p\u003e \u003cp\u003eContract Form and the Statute of Frauds 177\u003c\/p\u003e \u003cp\u003eDeveloping the Design Contract 179\u003c\/p\u003e \u003cp\u003eContent Formalities 182\u003c\/p\u003e \u003cp\u003eInterior Design Contracts: Content and Form 183\u003c\/p\u003e \u003cp\u003ePerformance and Breach 199\u003c\/p\u003e \u003cp\u003eTermination by Agreement 202\u003c\/p\u003e \u003cp\u003eAvoiding Contract Disputes 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Trade Sources 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternet Sourcing 208\u003c\/p\u003e \u003cp\u003eManufacturers 208\u003c\/p\u003e \u003cp\u003eSales Representatives 209\u003c\/p\u003e \u003cp\u003eMarts, Showrooms, and Market Centers 210\u003c\/p\u003e \u003cp\u003eLocal Showrooms 212\u003c\/p\u003e \u003cp\u003eRetail Specialty Stores 212\u003c\/p\u003e \u003cp\u003eManufacturer’s Dealers 212\u003c\/p\u003e \u003cp\u003eTrades and Crafts Resources 213\u003c\/p\u003e \u003cp\u003eConstruction Contractors 214\u003c\/p\u003e \u003cp\u003eSelecting Trade Sources 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. Product Pricing 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing 222\u003c\/p\u003e \u003cp\u003ePricing Terms 222\u003c\/p\u003e \u003cp\u003eDiscounts 224\u003c\/p\u003e \u003cp\u003eSelling Prices 228\u003c\/p\u003e \u003cp\u003eDeposits, Down Payments, and Retainers 231\u003c\/p\u003e \u003cp\u003eFreight and FOB 233\u003c\/p\u003e \u003cp\u003eDelivery and Installation Charges 234\u003c\/p\u003e \u003cp\u003eSales and Use Taxes 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13. The Selling of Goods: The Uniform Commercial Code and Warranties 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistoric Overview of the UCC 242\u003c\/p\u003e \u003cp\u003eUCC Definitions 243\u003c\/p\u003e \u003cp\u003eThe Buyer’s Rights and Obligations 244\u003c\/p\u003e \u003cp\u003eThe Seller’s Rights and Obligations 245\u003c\/p\u003e \u003cp\u003eStatute of Frauds 248\u003c\/p\u003e \u003cp\u003eThe Sales Contract 249\u003c\/p\u003e \u003cp\u003eElectronic Agreements and Signatures 255\u003c\/p\u003e \u003cp\u003eSales on Approval 257\u003c\/p\u003e \u003cp\u003eTitle 258\u003c\/p\u003e \u003cp\u003eRisk 258\u003c\/p\u003e \u003cp\u003eWarranties and Product Liability 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 Project Delivery 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14. Building Client Relationships 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Your Client 272\u003c\/p\u003e \u003cp\u003eBuyer Demographics 274\u003c\/p\u003e \u003cp\u003eThe Buyer Decision‐Making Process 276\u003c\/p\u003e \u003cp\u003eCreating Customer Loyalty 277\u003c\/p\u003e \u003cp\u003eManaging Customer Expectations 278\u003c\/p\u003e \u003cp\u003eBringing Value to Clients Through Design 279\u003c\/p\u003e \u003cp\u003eNegotiating 280\u003c\/p\u003e \u003cp\u003eConfidentiality 282\u003c\/p\u003e \u003cp\u003eGood Impressions 283\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15. The Project Management Process 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Project Management? 292\u003c\/p\u003e \u003cp\u003eThe Role of the Designer\/specifier 295\u003c\/p\u003e \u003cp\u003ePhases of an Interior Design Project 297\u003c\/p\u003e \u003cp\u003eStakeholders 307\u003c\/p\u003e \u003cp\u003eSelecting Project Teams 309\u003c\/p\u003e \u003cp\u003eProject Delivery Methods 310\u003c\/p\u003e \u003cp\u003eBuilding Information Modeling (BIM) 312\u003c\/p\u003e \u003cp\u003eRisk Management 313\u003c\/p\u003e \u003cp\u003eValue Engineering 314\u003c\/p\u003e \u003cp\u003ePlan Review Boards 315\u003c\/p\u003e \u003cp\u003eProject Schedules 316\u003c\/p\u003e \u003cp\u003eProject Budgeting 318\u003c\/p\u003e \u003cp\u003eManaging and Recording Your Time 321\u003c\/p\u003e \u003cp\u003eProject Files or Job Books 326\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16. Contract Documents and Specifications 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContract Documents 336\u003c\/p\u003e \u003cp\u003eSpecifications 340\u003c\/p\u003e \u003cp\u003eSpecifications Organization 346\u003c\/p\u003e \u003cp\u003eSustainable Product Specifications 348\u003c\/p\u003e \u003cp\u003eConstruction Agreement 349\u003c\/p\u003e \u003cp\u003eCompetitive Bidding 350\u003c\/p\u003e \u003cp\u003eModifications 359\u003c\/p\u003e \u003cp\u003eSubmittals 362\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17. Contract Administration: Construction and Order Processing 365\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContract Administration: Construction 366\u003c\/p\u003e \u003cp\u003eContract Administration: Procurement and Order Processing 368\u003c\/p\u003e \u003cp\u003eShipping and Freight 383\u003c\/p\u003e \u003cp\u003eExpediting 384\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18. Contract Administration: Delivery and Project Closeout 389\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDelivery and Installation 390\u003c\/p\u003e \u003cp\u003eProject Closeout 394\u003c\/p\u003e \u003cp\u003ePostoccupancy and Follow‐Up 397\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6 Establishing an Interior Design Practice 403\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19. Creating and Managing an Interior Design Practice 405\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMotivations for Business Ownership 406\u003c\/p\u003e \u003cp\u003eUnderstanding the Risks of Business Ownership 408\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages of Business Ownership 410\u003c\/p\u003e \u003cp\u003eTypes of Practice Organizations 412\u003c\/p\u003e \u003cp\u003eWorking Alone 413\u003c\/p\u003e \u003cp\u003eBuying an Existing Business 414\u003c\/p\u003e \u003cp\u003eThe Stages of a Business 416\u003c\/p\u003e \u003cp\u003eFunctions of Management 418\u003c\/p\u003e \u003cp\u003eManagement Styles 419\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20. Advice and Counsel 423\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAttorney 424\u003c\/p\u003e \u003cp\u003eAccountant 425\u003c\/p\u003e \u003cp\u003eBanker 426\u003c\/p\u003e \u003cp\u003eSources of Capital 427\u003c\/p\u003e \u003cp\u003eEstablishing Business Credit 429\u003c\/p\u003e \u003cp\u003eInsurance 430\u003c\/p\u003e \u003cp\u003eTechnical Consultants 434\u003c\/p\u003e \u003cp\u003eSources of Information and Assistance 435\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21. Preparing the Business Plan 441\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Business Plan 442\u003c\/p\u003e \u003cp\u003eStart‐Up Costs 446\u003c\/p\u003e \u003cp\u003eSetting up the Office 447\u003c\/p\u003e \u003cp\u003eGreen Office Management 455\u003c\/p\u003e \u003cp\u003e\u003cb\u003e22. Business Formations 459\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSole Proprietorship 460\u003c\/p\u003e \u003cp\u003ePartnerships 463\u003c\/p\u003e \u003cp\u003eLimited Liability Company (LLC) 466\u003c\/p\u003e \u003cp\u003eCorporations 467\u003c\/p\u003e \u003cp\u003eJoint Venture 472\u003c\/p\u003e \u003cp\u003e\u003cb\u003e23. Business Legal Filings and Licenses 477\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Legal Filings 478\u003c\/p\u003e \u003cp\u003eNaming Your Business 480\u003c\/p\u003e \u003cp\u003eLicenses 482\u003c\/p\u003e \u003cp\u003eIncome Tax Basics 484\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7 Marketing for Success 489\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e24. Fundamentals of Marketing 491\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Marketing? 492\u003c\/p\u003e \u003cp\u003eOnline Marketing: An Overview 492\u003c\/p\u003e \u003cp\u003eThe Four Ps of Marketing 493\u003c\/p\u003e \u003cp\u003eMarketing Analysis 495\u003c\/p\u003e \u003cp\u003eBranding 496\u003c\/p\u003e \u003cp\u003eTarget Marketing 498\u003c\/p\u003e \u003cp\u003eEstablishing a Niche 500\u003c\/p\u003e \u003cp\u003eMarketing Plan 502\u003c\/p\u003e \u003cp\u003e\u003cb\u003e25. Promotional Tools 507\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePromotion 508\u003c\/p\u003e \u003cp\u003ePublic Relations 509\u003c\/p\u003e \u003cp\u003ePublicity 510\u003c\/p\u003e \u003cp\u003ePress Releases 511\u003c\/p\u003e \u003cp\u003eTraditional Marketing Tools: An Overview 512\u003c\/p\u003e \u003cp\u003eProposals as a Marketing Tool 526\u003c\/p\u003e \u003cp\u003e\u003cb\u003e26. Marketing Online 533\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Introduction to Online Marketing 534\u003c\/p\u003e \u003cp\u003eWeb Sites 535\u003c\/p\u003e \u003cp\u003eSocial Media Marketing 538\u003c\/p\u003e \u003cp\u003eOnline and Social Media Etiquette 545\u003c\/p\u003e \u003cp\u003e\u003cb\u003e27. Selling Strategies 549\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Selling? 550\u003c\/p\u003e \u003cp\u003eSelling Services Versus Products 552\u003c\/p\u003e \u003cp\u003eSelling Techniques 553\u003c\/p\u003e \u003cp\u003eThe Selling Process 554\u003c\/p\u003e \u003cp\u003eTypes of Presentations 559\u003c\/p\u003e \u003cp\u003eThe Initial Client Interview 560\u003c\/p\u003e \u003cp\u003eClosing Techniques 565\u003c\/p\u003e \u003cp\u003ePresentation Follow‐Up 567\u003c\/p\u003e \u003cp\u003eOvercoming Objections 567\u003c\/p\u003e \u003cp\u003eAdditional Guidelines for Making Presentations 569\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 8 Managing an Interior Design Practice 573\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e28. Money Management 575\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAccounting Methods: Accrual Versus Cash Accounting 576\u003c\/p\u003e \u003cp\u003eAccounting Records and Systems 578\u003c\/p\u003e \u003cp\u003eBasic Financial Reports: Income Statement, Balance Sheet, and Statement of Cash Flows 582\u003c\/p\u003e \u003cp\u003eComputer Applications for Accounting 591\u003c\/p\u003e \u003cp\u003eManaging Your Finances 592\u003c\/p\u003e \u003cp\u003eFinancial Ratios and Percentages 596\u003c\/p\u003e \u003cp\u003eControlling Overhead 601\u003c\/p\u003e \u003cp\u003e\u003cb\u003e29. Employee Management 605\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Agency Relationship 606\u003c\/p\u003e \u003cp\u003eJob Classifications 609\u003c\/p\u003e \u003cp\u003eJob Descriptions 612\u003c\/p\u003e \u003cp\u003eEmployment at Will 614\u003c\/p\u003e \u003cp\u003eEmployment Contracts 617\u003c\/p\u003e \u003cp\u003eIndependent Contractors 620\u003c\/p\u003e \u003cp\u003eCompensation and Fringe Benefits 623\u003c\/p\u003e \u003cp\u003eThe Performance Evaluation 628\u003c\/p\u003e \u003cp\u003eThe Employee Handbook 629\u003c\/p\u003e \u003cp\u003eMentoring 630\u003c\/p\u003e \u003cp\u003eSexual Harassment 631\u003c\/p\u003e \u003cp\u003eFederal Laws Regulating Employment 633\u003c\/p\u003e \u003cp\u003e\u003cb\u003e30. Strategic Planning: Designing the Future 639\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Planning 640\u003c\/p\u003e \u003cp\u003eStrategic Planning Basics 641\u003c\/p\u003e \u003cp\u003eMission Statements 643\u003c\/p\u003e \u003cp\u003eBusiness Analysis 644\u003c\/p\u003e \u003cp\u003eBusiness Goals, Objectives, Strategies, and Tactics 646\u003c\/p\u003e \u003cp\u003eBudgeting 647\u003c\/p\u003e \u003cp\u003eMeasuring Performance 649\u003c\/p\u003e \u003cp\u003eBenchmarking 650\u003c\/p\u003e \u003cp\u003eAppendix 655\u003c\/p\u003e \u003cp\u003eGlossary 659\u003c\/p\u003e \u003cp\u003eGeneral References 683\u003c\/p\u003e \u003cp\u003eIndex 713\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Architecture [\u003ca title=\"See our other books on Architecture\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Architecture%20%5BAM%5D%22\"\u003eAM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52173797032216,"sku":"9781119554516","price":72.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119554516.jpg?v=1781172230","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/professional-practice-for-interior-designers-hardback-9781119554516","provider":"Freshly Printed Books","version":"1.0","type":"link"}