{"product_id":"proactive-marketing-for-the-new-and-experienced-library-director-going-beyond-the-gate-count-paperback-9781843347873","title":"Proactive Marketing for the New and Experienced Library Director; Going Beyond the Gate Count (Paperback \/ softback) 9781843347873","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProactive Marketing for the New and Experienced Library Director\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGoing Beyond the Gate Count\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eProactive marketing for the new and experienced library director offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution.\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMelissa U.D. Goldsmith (Author), Anthony J. Fonseca (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843347873, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 August 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e220 pages\u003cbr\u003e23.3 x 15.6 x 1.5 cm, 0.69 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAcademic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSo you’ve inherited an academic library: Promotion through physical space\u003cbr\u003e The academic library as an educational system\u003cbr\u003e Your virtual presence should not go virtually ignored\u003cbr\u003e The library website: From Facebook to face-to-face\u003cbr\u003e Getting your “friends? into the library\u003cbr\u003e Social media as marketing: Virtual spaces and virtual messages\u003cbr\u003e Engaging students through the arts and the humanities: Meaningful programming\u003cbr\u003e Getting students back into the library\u003cbr\u003e Beats and bongos lead them to books\u003cbr\u003e Librarians in the laboratory\u003cbr\u003e Partnered programming in the sciences and social sciences\u003cbr\u003e Using visually-oriented special collections materials to engage the community\u003cbr\u003e Documents, figurines, high-def movie stills, clothing, and photography\u003cbr\u003e Using special collections materials and creating learning centers to engage the community: Historic instruments, films, tools and toys\u003cbr\u003e Collegiality and collaboration: Marketing the library and its librarians to faculty\u003cbr\u003e Reports and rapport: Marketing the library to all stakeholders\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46651759722776,"sku":"9781843347873","price":48.68,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843347873_f9f48f94-7f3a-4c08-bfe4-c76fcd64e226.jpg?v=1696713263","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/proactive-marketing-for-the-new-and-experienced-library-director-going-beyond-the-gate-count-paperback-9781843347873","provider":"Freshly Printed Books","version":"1.0","type":"link"}