{"product_id":"prime-movers-define-your-business-or-have-someone-define-it-against-you-hardback-9780471899440","title":"Prime Movers; Define Your Business or Have Someone Define it Against You (Hardback) 9780471899440","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePrime Movers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDefine Your Business or Have Someone Define it Against You\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRafael Ramírez (Author), Johan Wallin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471899440, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 April 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e23.6 x 15.8 x 2.6 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Prime Movers\" behandelt die wertorientierten Beziehungen zwischen Kunden und Lieferanten. Die Autoren beschreiben die Wertschöpfung als dynamischen Prozeß und untersuchen, wie die enge Verbindung von kompetenzorientierter Strategie und wertorientiertem Kundenmanagement zu besseren Produkten führt und damit zu einer Ergebnisverbesserung des Kerngeschäfts. Mit wichtigen Fallstudien und Beispielen zu bestehenden \"Wertkonstellationen\" bei Microsoft, Nike, Benetton, Netscape, Caterpillar, Ryder, IKEA und AT\u0026amp;T. Rafael Ramírez genießt hohes Ansehen in internationalen Fachkreisen und behandelt hier ein brandaktuelles und vieldiskutiertes Thema.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eThe New Logic of Value Creation.\u003cbr\u003e \u003cbr\u003e Configuration and Reconfiguration.\u003cbr\u003e \u003cbr\u003e The Perception of Value.\u003cbr\u003e \u003cbr\u003e An Emerging Architecture for Value Creation.\u003cbr\u003e \u003cbr\u003e Customer Orientation: Aligning the Value-Creation Logics of the Firm with the Value-Creation Logics of Existing Customers.\u003cbr\u003e \u003cbr\u003e Capability Focus and Lean Management: Leveraging the Existing Capabilities of the Firm to Create New Offerings.\u003cbr\u003e \u003cbr\u003e Actor-Centered Market Making: Leveraging New Capabilities of the Firm to Create New Offerings.\u003cbr\u003e \u003cbr\u003e Co-operative Market Making: Prime Movers Acting for Others, Not Themselves.\u003cbr\u003e \u003cbr\u003e Appreciative Market Making: When Becoming a Prime Mover is Not the Driving Goal.\u003cbr\u003e \u003cbr\u003e Value Creation as Prime Movers See It.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e References and Further Reading.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298066493720,"sku":"9780471899440","price":40.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471899440.jpg?v=1781734105","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/prime-movers-define-your-business-or-have-someone-define-it-against-you-hardback-9780471899440","provider":"Freshly Printed Books","version":"1.0","type":"link"}