{"product_id":"pricing-on-purpose-creating-and-capturing-value-hardback-9780471729808","title":"Pricing on Purpose; Creating and Capturing Value (Hardback) 9780471729808","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePricing on Purpose\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating and Capturing Value\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRonald J. Baker (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471729808, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 February 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e400 pages\u003cbr\u003e23.2 x 16.3 x 3.3 cm, 0.701 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, \u003ci\u003eThe Strategy and Tactics of Pricing: A Guide to Profitable Decision Making\u003c\/i\u003e, Third Edition\u003cbr\u003e \u003cbr\u003e \"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates.\"\u003cbr\u003e —Eric G. Mitchell, President, Professional Pricing Society, www.pricingsociety.com\u003cbr\u003e \u003cbr\u003e \"Ron Baker is what I'd call a 'thought giant.' In his first two books he literally began a revolution in the accounting and legal professions. Thousands of professionals in public practice now lead far better, more rewarding lives thanks to him. Now he's broadened his impact in a huge way. Read this book, implement the ideas and you'll never look at your prices or your pricing policies in the same way again. You'll be richer in many ways because of it.\"\u003cbr\u003e —Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, www.resultsnetaustralia.com\u003cbr\u003e \u003cbr\u003e \"As a reader of hundreds of business books, I am thrilled when I come across one that has something new to say. Pricing on Purpose does just that. Instead of presenting a set of feel-good items to check off a list, Ron Baker encourages us 'to think with him, not like him.' He methodically builds his argument leading us through the labyrinth of pricing theory and encourages us to look at pricing as the strategic tool that it is rather than taking the lazy cost-based tactical approach of most businesses. To paraphrase Karl Marx in terms of Baker's book, 'Cost-based pricing is the opium of business.'\"\u003cbr\u003e —Ed Kless, Director, Partner Development and Recruitment, Sage Software\u003cbr\u003e \u003cbr\u003e \"Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm of the Future, Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, Pricing on Purpose: Creating and Capturing Value, provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy.\"\u003cbr\u003e —Thomas Finneran, Executive Vice President, American Association of Advertising Agencies\u003cbr\u003e \u003cbr\u003e \"We love this book! With detailed research, thorough references, and recommendations for further reading, this could be considered a textbook. That it is so readable and engaging is a triumph. The chapter providing the epitaph for cost-plus pricing is worth many times the price of this book. 'Got price-sensitive customers? Wonder why? Read and stop weeping. Who's in charge of value in your company?' Baker asks. If you can't immediately answer, you'd better read this book. Bravo, Baker!\"\u003cbr\u003e —Paul O'Byrne and Paul Kennedy, partners, O'Byrne and Kennedy LLP, Chartered Accountants, United Kingdom, www.obk.co.uk\u003cbr\u003e \u003cbr\u003e \"Ron Baker is nothing short of brilliant, and his enthusiasm for pricing is contagious. Pricing on Purpose will add more value to your firm than anything else you could do. As usual in Ron's books, he presents cutting-edge ideas. There is no greater value to your company than to read Pricing on Purpose and implement its ideas.\"\u003cbr\u003e —Scott Abbott, entrepreneur, former regional business development, manager, BDO Dunwoody, LLP, Manitoba, Canada\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eAbout the Author xxv\u003c\/p\u003e \u003cp\u003e1 Why Is Movie Theater Popcorn So Expensive? 1\u003c\/p\u003e \u003cp\u003e2 Why Are We in Business? 7\u003c\/p\u003e \u003cp\u003e3 Mind Over Matter 15\u003c\/p\u003e \u003cp\u003e4 The Old Business Equation 25\u003c\/p\u003e \u003cp\u003e5 The New Business Equation 31\u003c\/p\u003e \u003cp\u003e6 Ninety-Nine-Cent Pricing, Engagement Rings, and the Assumption of Rationality 41\u003c\/p\u003e \u003cp\u003e7 The Invisible Hand: No One Person Knows How to Make a Pencil 49\u003c\/p\u003e \u003cp\u003e8 ATale of Two Theories 63\u003c\/p\u003e \u003cp\u003e9 Cost-Plus Pricing’s Epitaph 87\u003c\/p\u003e \u003cp\u003e10 The Wrong Mistakes 103\u003c\/p\u003e \u003cp\u003e11 Price-Led Costing Replaces Cost Accounting 121\u003c\/p\u003e \u003cp\u003e12 What and How People Buy 129\u003c\/p\u003e \u003cp\u003e13 The Value Proposition 143\u003c\/p\u003e \u003cp\u003e14 The Consumer Surplus and Price Discrimination 175\u003c\/p\u003e \u003cp\u003e15 Customer Segmentation Strategies 197\u003c\/p\u003e \u003cp\u003e16 Price Discrimination in Practice 213\u003c\/p\u003e \u003cp\u003e17 There Is No Such Thing as a Commodity 235\u003c\/p\u003e \u003cp\u003e18 Baker’s Law: Bad Customers Drive Out Good Customers 249\u003c\/p\u003e \u003cp\u003e19 Ethics, Fairness, and Pricing 269\u003c\/p\u003e \u003cp\u003e20 Antitrust Law 283\u003c\/p\u003e \u003cp\u003e21 Who Is in Charge of Value? 307\u003c\/p\u003e \u003cp\u003e22 Pricing on Purpose: Getting Paid for the Value Your Company Creates 333\u003c\/p\u003e \u003cp\u003eBibliography 343\u003c\/p\u003e \u003cp\u003eSuggested Reading 355\u003c\/p\u003e \u003cp\u003eIndex 367\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472069849368,"sku":"9780471729808","price":57.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471729808.jpg?v=1785715597","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/pricing-on-purpose-creating-and-capturing-value-hardback-9780471729808","provider":"Freshly Printed Books","version":"1.0","type":"link"}