{"product_id":"presumptive-design-design-provocations-for-innovation-paperback-9780128030868","title":"Presumptive Design; Design Provocations for Innovation (Paperback) 9780128030868","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePresumptive Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDesign Provocations for Innovation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eEverything you know about the future is wrong\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLeo Frishberg (Author), Charles Lambdin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128030868, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 9 February 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e448 pages\u003cbr\u003e23.4 x 19 x 2.8 cm, 0.91 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"...persuasive in documenting how this new method can be a universal source of inspiration...I would recommend it to more seasoned practitioners and likely those in corporate settings; but those working in agencies would benefit from its ability to let one do quick deep dives into a new domain.\" --\u003cb\u003eUser Experience Magazine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Frishberg and Lambdin have discovered the magic glue that binds design thinking to agile. In \u003ci\u003ePresumptive Design\u003c\/i\u003e, they boil down the essence of both, mix it all together, and package it up with a bow. The result is a clear, powerful, and brilliantly practical process. Product teams who struggle to balance human-centricity with speed will love this book.\" \u003cb\u003e- Leah Buley, Author, A UX Team of One\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book lays out a passionate, compelling case about a crucial yet under-recognized truth in human-centered work: the acts of \"design\" and \"research\" are inextricable. Thanks to this book's ample theoretical frameworks and practical guidelines we can revel in that entanglement, to the benefit of our products, our designs and our users.\" \u003cb\u003e- Steve Portigal, Author, Interviewing Users: How To Uncover Compelling Insights\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A handbook for design paratroopers who want to move fast and learn even faster.\" \u003cb\u003e- Dave Gray, Author, Gamestorming\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003ePresumptive Design\u003c\/i\u003e is a powerful approach that has fundamentally changed my perspective on design research. This is a thoughtful and readable book—a comprehensive resource for practitioners, backed by a wealth of relevant research. Overcome project start inertia, embrace failure, and reach consensus quicker with PrD.\"\u003cb\u003e - Jim Kalbach, Author, Mapping Experiences and Designing Web Navigation\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eEverything you know about the future is wrong. \u003ci\u003ePresumptive Design: Design Provocations for Innovation\u003c\/i\u003e is for people “inventing? the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart 1: Context\u003c\/b\u003e1. Introducing Presumptive Design2. Design Thinking3. PrD and an Agile Way of Business\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Principles \u0026amp; Risks\u003c\/b\u003e4. Design to Fail5. Create, Discover, Analyze6. Make Assumptions Explicit7. Iterate, Iterate, Iterate!8. The Faster We Go, The Sooner We Know9. The Perils of PrD10. Lack of Diversity11. Believing Our Own Stories12. Unclear Objectives13. Losing Our Audience\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: How-To Manual and Recipes\u003c\/b\u003e14. Master Facilitation15. The Creation Session16. The Engagement Session\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A:\u003c\/b\u003e The Cases\u003cb\u003eAppendix B:\u003c\/b\u003e The Art of Box Breaking\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e], Graphics programming [\u003ca title=\"See our other books on Graphics programming\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Graphics%20programming%20%5BUML%5D%22\"\u003eUML\u003c\/a\u003e], Graphical \u0026amp; digital media applications [\u003ca title=\"See our other books on Graphical \u0026amp; digital media applications\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Graphical%20\u0026amp;%20digital%20media%20applications%20%5BUG%5D%22\"\u003eUG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46649599197464,"sku":"9780128030868","price":38.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128030868.jpg?v=1694102097","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/presumptive-design-design-provocations-for-innovation-paperback-9780128030868","provider":"Freshly Printed Books","version":"1.0","type":"link"}