{"product_id":"presidential-campaigns-in-latin-america-electoral-strategies-and-success-contagion-paperback-9781107578890","title":"Presidential Campaigns in Latin America; Electoral Strategies and Success Contagion (Paperback \/ softback) 9781107578890","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePresidential Campaigns in Latin America\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eElectoral Strategies and Success Contagion\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eTaylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTaylor C. Boas (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107578890, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 17 May 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e274 pages, 29 b\/w illus.  27 tables\u003cbr\u003e23 x 15.3 x 1.8 cm, 0.42 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Presidential Campaigns in Latin America is an innovative and important work on presidential campaign strategies in contemporary Latin America. Taylor C. Boas's book marks an important effort to explain how and why campaign strategies evolve over time. His argument centers on the emulation of campaign strategies by successful presidents and the non-emulation of campaign strategies of unsuccessful presidents. The research is based on high-quality fieldwork in Chile, Brazil, and Peru.' Scott Mainwaring, Eugene and Helen Conley Professor of Political Science, University of Notre Dame, Indiana\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHow do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Success contagion and presidential campaigns in Latin America\u003cbr\u003e 2. Convergence on a personalistic strategy in Chile\u003cbr\u003e 3. Convergence on a technocratic strategy in Brazil\u003cbr\u003e 4. Limited contagion and inward-oriented reactions in Peru\u003cbr\u003e 5. Success contagion and presidential campaigns in comparative perspective\u003cbr\u003e Appendix A. Methodology for the content analysis of television advertising\u003cbr\u003e Appendix B. Coding instructions for reliability testing\u003cbr\u003e Appendix C. Coding sheet for reliability testing.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Political campaigning \u0026amp; advertising [\u003ca title=\"See our other books on Political campaigning \u0026amp; advertising\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20campaigning%20\u0026amp;%20advertising%20%5BJPVL%5D%22\"\u003eJPVL\u003c\/a\u003e], Political manifestos [\u003ca title=\"See our other books on Political manifestos\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20manifestos%20%5BJPLM%5D%22\"\u003eJPLM\u003c\/a\u003e], Political parties [\u003ca title=\"See our other books on Political parties\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20parties%20%5BJPL%5D%22\"\u003eJPL\u003c\/a\u003e], Comparative politics [\u003ca title=\"See our other books on Comparative politics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Comparative%20politics%20%5BJPB%5D%22\"\u003eJPB\u003c\/a\u003e], Political science \u0026amp; theory [\u003ca title=\"See our other books on Political science \u0026amp; theory\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20science%20\u0026amp;%20theory%20%5BJPA%5D%22\"\u003eJPA\u003c\/a\u003e], Politics \u0026amp; government [\u003ca title=\"See our other books on Politics \u0026amp; government\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Politics%20\u0026amp;%20government%20%5BJP%5D%22\"\u003eJP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46005528199448,"sku":"9781107578890","price":30.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107131149.jpg?v=1696766376","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/presidential-campaigns-in-latin-america-electoral-strategies-and-success-contagion-paperback-9781107578890","provider":"Freshly Printed Books","version":"1.0","type":"link"}