{"product_id":"predictive-marketing-easy-ways-every-marketer-can-use-customer-analytics-and-big-data-hardback-9781119037361","title":"Predictive Marketing; Easy Ways Every Marketer Can Use Customer Analytics and Big Data (Hardback) 9781119037361","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePredictive Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEasy Ways Every Marketer Can Use Customer Analytics and Big Data\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eOmer Artun (Author), Dominique Levin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119037361, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 October 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 15.8 x 2.8 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eMake personalized marketing a reality with this practical guide to predictive analytics\u003c\/b\u003e  \u003cp\u003e\u003ci\u003ePredictive Marketing\u003c\/i\u003e is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.\u003c\/p\u003e \u003cp\u003ePredictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eImplement predictive marketing at any size organization\u003c\/li\u003e \u003cli\u003eDeliver a more personalized marketing experience\u003c\/li\u003e \u003cli\u003eAutomate predictive analytics with machine learning technology\u003c\/li\u003e \u003cli\u003eBase marketing decisions on concrete data rather than unproven ideas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. \u003ci\u003ePredictive Marketing\u003c\/i\u003e provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction: Who Should Read This Book ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 A Complete Predictive Marketing Primer 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers 3\u003c\/p\u003e \u003cp\u003eChapter 2 An Easy Primer to Predictive Analytics for Marketers 23\u003c\/p\u003e \u003cp\u003eChapter 3 Get to Know Your Customers First: Build Complete Customer Profiles 43\u003c\/p\u003e \u003cp\u003eChapter 4 Managing Your Customers as a Portfolio to Improve Your Valuation 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Nine Easy Plays to Get Started with Predictive Marketing 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Play One: Optimize Your Marketing Spending Using Customer Data 77\u003c\/p\u003e \u003cp\u003eChapter 6 Play Two: Predict Customer Personas and Make Marketing Relevant Again 93\u003c\/p\u003e \u003cp\u003eChapter 7 Play Three: Predict the Customer Journey for Life Cycle Marketing 103\u003c\/p\u003e \u003cp\u003eChapter 8 Play Four: Predict Customer Value and Value-Based Marketing 115\u003c\/p\u003e \u003cp\u003eChapter 9 Play Five: Predict Likelihood to Buy or Engage to Rank Customers 123\u003c\/p\u003e \u003cp\u003eChapter 10 Play Six: Predict Individual Recommendations for Each Customer 137\u003c\/p\u003e \u003cp\u003eChapter 11 Play Seven: Launch Predictive Programs to Convert More Customers 145\u003c\/p\u003e \u003cp\u003eChapter 12 Play Eight: Launch Predictive Programs to Grow Customer Value 155\u003c\/p\u003e \u003cp\u003eChapter 13 Play Nine: Launch Predictive Programs to Retain More Customers 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3 How to Become a True Predictive Marketing Ninja 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 An Easy-to-Use Checklist of Predictive Marketing Capabilities 185\u003c\/p\u003e \u003cp\u003eChapter 15 An Overview of Predictive (and Related) Marketing Technology 197\u003c\/p\u003e \u003cp\u003eChapter 16 Career Advice for Aspiring Predictive Marketers 209\u003c\/p\u003e \u003cp\u003eChapter 17 Privacy and the Difference Between Delightful and Invasive 215\u003c\/p\u003e \u003cp\u003eChapter 18 The Future of Predictive Marketing 221\u003c\/p\u003e \u003cp\u003eAppendix: Overview of Customer Data Types 229\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472150229272,"sku":"9781119037361","price":16.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119037361.jpg?v=1785719223","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/predictive-marketing-easy-ways-every-marketer-can-use-customer-analytics-and-big-data-hardback-9781119037361","provider":"Freshly Printed Books","version":"1.0","type":"link"}