{"product_id":"precision-retailing-driving-results-with-behavioral-insights-and-data-analytics-hardback-9781487542719","title":"Precision Retailing; Driving Results with Behavioral Insights and Data Analytics (Hardback) 9781487542719","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePrecision Retailing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDriving Results with Behavioral Insights and Data Analytics\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLaurette Dubé (Edited by), Maxime C. Cohen (Edited by), Nathan Yang (Edited by), Bassem Monla (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487542719\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 March 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e456 pages, 53 b\u0026amp;w figures, 19 b\u0026amp;w tables\u003cbr\u003e23.5 x 15.9 x 3.8 cm, 0.76 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eWithout a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.\u003c\/p\u003e \u003cp\u003eDrawing on a host of expert contributors, \u003cem\u003ePrecision Retailing\u003c\/em\u003e takes a broad perspective on precision retailing  as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, \u003cem\u003ePrecision Retailing\u003c\/em\u003e examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments \u003cbr\u003ePreface \u003c\/p\u003e \u003cp\u003ePart 1.  From Behavioral Insights to Precision Consumer Research\u003c\/p\u003e \u003cp\u003e1 Evolving Traditional Journey Maps \u003cbr\u003eKelly Peters\u003c\/p\u003e \u003cp\u003e2 Genetic Data for Precision Retail: Applications and Challenges\u003cbr\u003eRemi Daviet and Gideon Nave\u003c\/p\u003e \u003cp\u003e3 Neuroscience Methods, Neuroforecasting, and Digital Media Impact \u003cbr\u003eBruce Dore and Gina Kemp \u003c\/p\u003e \u003cp\u003e4 Unlocking Unconscious Truths: Adapting Linguistics, Semiotics, and Evidence-Based Behavioral Modeling to Inform Corporate Strategy and Brand\u003cbr\u003eJoanna Castellano, Matthew E.C. Bourkas, and Chris McCarthy\u003c\/p\u003e \u003cp\u003e5 Rethinking Human Centric Design in the Age of AI and Humans as Data\u003cbr\u003eFelipe Almeida and Chloe Benaroya\u003c\/p\u003e \u003cp\u003ePart 2.  Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy\u003c\/p\u003e \u003cp\u003e6 Personalized Retailing: A State-of-Theory \u0026amp; State-of-Practice-Review\u003cbr\u003eMurali Mantrala and Arun Shastri\u003c\/p\u003e \u003cp\u003e7 How Resource Scarcity Shapes Consumer Behavior: Implications from the COVID-19 Pandemic\u003cbr\u003eCaroline Roux, Christopher Cannon, and Kelly Goldsmith\u003c\/p\u003e \u003cp\u003e8 Interface Designs for Evolving Consumers and Retail Contexts\u003cbr\u003eKyle Murray and Tim Derksen\u003c\/p\u003e \u003cp\u003e9 Real Time Analytics\u003cbr\u003ePrasad Naik, Oliver Rubel, and Harpreet Singh\u003c\/p\u003e \u003cp\u003ePart 3. Data Analytics and Machine Learning for Retail Strategy Decision Making \u003c\/p\u003e \u003cp\u003e10 The Promotion Planning Optimization Problem with Bounded Memory Demand Models\u003cbr\u003eTamar Cohen-Hillel and Georgia Perakis\u003c\/p\u003e \u003cp\u003e11 Retail Markdown Optimization under Demand Parameter Uncertainty\u003cbr\u003eAndrew Vakhutinsky\u003c\/p\u003e \u003cp\u003e12 Censored Demand Estimation of Choice Models for Omnichannel Pricing\u003cbr\u003ePavithra Harsha and Shivaram Subramanian \u003c\/p\u003e \u003cp\u003e13 Consumer Lifetime Value and Fund Transfer Pricing (FTP)\u003cbr\u003eMeisam Soltani-koopa, Hootan Kamran Habibkhani, Mikhail Nediak, Anton Ovchinnikov, Moiz Ali, and Henry Martinez\u003c\/p\u003e \u003cp\u003ePart 4. Retail Channels as Part of Business and Society Ecosystem in Moving toward Adaptive Behavior and Context\u003c\/p\u003e \u003cp\u003e14 Risk, Reward, and Uncertainty in Buyer-Seller Transaction: Combining the Seller\u0026amp;#x2019;s View Posted Prices and Auctions\u003cbr\u003eRadosveta Ivanova-Stenzel and Sabine Kröger\u003c\/p\u003e \u003cp\u003e15 Participative Pricing in B2B Markets \u003cbr\u003eJohn J. Han and Ernan Haruvy\u003c\/p\u003e \u003cp\u003e16 Retail Supply Chains: The Growing Importance of Technology and Supply Chain Standards for Enhancing Efficiency, Visibility, Transparency, and Trust at the Digital-Physical B2B System Interface\u003cbr\u003eJohn Keogh, Ricardo Filipe Ramos, Juan Marcelo Gómez, and Abderahman Rejeb\u003c\/p\u003e \u003cp\u003e17 New Models in Digital-Physical Retail Processes and Systems to Create and Capture Business and Stakeholder Value\u003cbr\u003eCarl Boutet\u003c\/p\u003e \u003cp\u003e18 The \"Giant Leap Methodology\": How to Chart a Course to the Moon without Being Pulled Down by the Operational, Financial, and Reputational Risks of Rapid Innovation\u003cbr\u003eMelaina Vinski\u003c\/p\u003e \u003cp\u003eContributors\u003cbr\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rotman-UTP Publishing","offers":[{"title":"Brand New","offer_id":52734617190680,"sku":"9781487542719","price":21.28,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/precision-retailing-driving-results-with-behavioral-insights-and-data-analytics-hardback-9781487542719","provider":"Freshly Printed Books","version":"1.0","type":"link"}