{"product_id":"precision-medicine-ai-and-the-science-of-personalized-healthcare-hardback-9781394341580","title":"Precision Medicine, AI and the Science of Personalized Healthcare (Hardback) 9781394341580","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePrecision Medicine, AI and the Science of Personalized Healthcare\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames Wallace (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394341580, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA fascinating combination of patient stories and scientific explanation shedding light on the most promising trend in healthcare today: precision medicine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003ePrecision Medicine, AI and the Science of Personalized Healthcare,\u003c\/i\u003e senior researcher at Harvard Business School and former CEO of DecisionRx, a pioneering medication therapy optimization company, James Wallace, delivers an eye-opening new discussion of how cutting-edge precision medicine is transforming the cost, access, and outcomes of modern healthcare. The author relies on real-world experiences that showcase the practical, human benefits of precision medicine and how those benefits can accrue to people from all walks of life.\u003c\/p\u003e \u003cp\u003eYou'll discover how personalized treatments—those based on a patient's genetic, environmental, and lifestyle attributes—can do more than traditional medicine to combat a wide variety of genetic disorders, chronic illnesses, and treatment inefficiencies. You'll also learn about precision medicine's potential to lower healthcare costs for everyone while improving outcomes.\u003c\/p\u003e \u003cp\u003eInside the book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplorations of how precision medicine can address the triple crisis of cost, access, and quality that currently plagues the US healthcare system\u003c\/li\u003e \u003cli\u003eUnique combinations of compelling human stories and accessible scientific explanations that render a complex subject approachable and relatable\u003c\/li\u003e \u003cli\u003eA compelling argument for how the precision medicine movement can transform the healthcare system and the lives of the people who navigate it every day\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003ePerfect for healthcare, technology, and business professionals grappling with the skyrocketing costs of patient care, \u003ci\u003ePrecision Medicine, AI and the Science of Personalized Healthcare\u003c\/i\u003e is also a must-read for healthcare consumers frustrated by the current, “one-size-fits-all” approach to medicine.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eIntroduction: The Dawn of a New Era xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Michael and Jennifer: A Family’s Fight Against Obesity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMichael: The Silent Fighter 3\u003c\/p\u003e \u003cp\u003eJennifer: The Hopeful Realist 6\u003c\/p\u003e \u003cp\u003eThe Wearable Catalyst 10\u003c\/p\u003e \u003cp\u003eA Hopeful Future 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Wearable Devices 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChronic Conditions: A Growing Concern 22\u003c\/p\u003e \u003cp\u003eWearables and Precision Medicine: Tailoring Health Solutions 28\u003c\/p\u003e \u003cp\u003eCosts and Outcomes of Wearable Devices: Traditional vs. Precision Medicine 42\u003c\/p\u003e \u003cp\u003eNotes 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Science of Hope 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSimplifying Precision Medicine 60\u003c\/p\u003e \u003cp\u003eHow It Works: From Data to Decisions 60\u003c\/p\u003e \u003cp\u003eThe Patient Perspective: Benefits Made Simple 62\u003c\/p\u003e \u003cp\u003eUnderstanding the Impact of Wearables, Pharmacogenomics, Big Data Analytics, and Artificial Intelligence 65\u003c\/p\u003e \u003cp\u003eMacro-Level Cost and Outcomes 70\u003c\/p\u003e \u003cp\u003eThe Universal Benefits of Precision Medicine 75\u003c\/p\u003e \u003cp\u003eNotes 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Emily’s Unrest 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Life of Contrasts 85\u003c\/p\u003e \u003cp\u003eBreaking Point 93\u003c\/p\u003e \u003cp\u003ePharmacogenomics: A Tailored Solution 100\u003c\/p\u003e \u003cp\u003eA Renewed Emily 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Genetics and Medication Management 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMedication Failure in Traditional Care 108\u003c\/p\u003e \u003cp\u003ePrecision Medicine’s Approach: Eliminating Trial and Error 113\u003c\/p\u003e \u003cp\u003eThe Role of Pharmacogenomics in Precision Medicine 122\u003c\/p\u003e \u003cp\u003eComparison of Cost and Outcomes: Traditional vs. Precision Medicine 129\u003c\/p\u003e \u003cp\u003eNotes 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Through the Lens Clearly 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssembling the Pieces: The History of Medical Innovation 142\u003c\/p\u003e \u003cp\u003eImplementing the Insights: From Bloodletting to Precision Medicine 152\u003c\/p\u003e \u003cp\u003eIntegrating the Outcomes: The Rise of Individualized Care 158\u003c\/p\u003e \u003cp\u003eNotes 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Joy and Pain of Being Amy 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Value of Work 168\u003c\/p\u003e \u003cp\u003eA Lifetime of Shrugged Shoulders 172\u003c\/p\u003e \u003cp\u003eA Voice of Concern 175\u003c\/p\u003e \u003cp\u003eTreating the Person, Not the Symptoms 176\u003c\/p\u003e \u003cp\u003eThe Power of Knowing Why 177\u003c\/p\u003e \u003cp\u003eIt Takes a Village 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Pain and Personalized Therapy 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Hidden Epidemic of Pain 186\u003c\/p\u003e \u003cp\u003eData as Cure 191\u003c\/p\u003e \u003cp\u003ePrecision Pain Management in Action 198\u003c\/p\u003e \u003cp\u003eCost and Outcomes of Precision Pain Management 200\u003c\/p\u003e \u003cp\u003eNotes 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Barriers to Access 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenges of Precision Medicine 210\u003c\/p\u003e \u003cp\u003eSocial Determinants of Health and Access to Care 217\u003c\/p\u003e \u003cp\u003eNotes 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Susan, Family, and Cancer 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePeggy Sue Got Married 223\u003c\/p\u003e \u003cp\u003eThe Family Years 225\u003c\/p\u003e \u003cp\u003eTuesday Afternoon 226\u003c\/p\u003e \u003cp\u003eA Different Kind of Doctor 228\u003c\/p\u003e \u003cp\u003eThe Machine That Thinks 229\u003c\/p\u003e \u003cp\u003eMoving the Mountain 232\u003c\/p\u003e \u003cp\u003eA Life Reclaimed 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Artificial Intelligence and the Human Genome 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Intersection of Information and Artificial Intelligence 238\u003c\/p\u003e \u003cp\u003eGenetic and Genomic Medicine 242\u003c\/p\u003e \u003cp\u003eCost and Outcomes: Advanced Personalized Treatments 252\u003c\/p\u003e \u003cp\u003eCompanies Shaping the Future of AI-Enabled Medicine 259\u003c\/p\u003e \u003cp\u003eNotes 263\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 A Vision for the Future 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s Next for Precision Medicine 272\u003c\/p\u003e \u003cp\u003eImplications for Traditional Medicine 277\u003c\/p\u003e \u003cp\u003eHow Precision Medicine Will Shape Personalized Healthcare 283\u003c\/p\u003e \u003cp\u003eNotes 287\u003c\/p\u003e \u003cp\u003eConclusion: Making Medicine Personal 291\u003c\/p\u003e \u003cp\u003eThe Personal Healthcare Journey 291\u003c\/p\u003e \u003cp\u003eCommon Themes from our Guides: What We Can Learn 294\u003c\/p\u003e \u003cp\u003eHow You Can Explore Precision Medicine for Yourself 296\u003c\/p\u003e \u003cp\u003eCall to Action: A Roadmap for Leaders, Investors, and Policymakers 299\u003c\/p\u003e \u003cp\u003eNotes 302\u003c\/p\u003e \u003cp\u003eAcknowledgments 303\u003c\/p\u003e \u003cp\u003eAbout the Author 305\u003c\/p\u003e \u003cp\u003eIndex 307\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Other branches of medicine [\u003ca title=\"See our other books on Other branches of medicine\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Other%20branches%20of%20medicine%20%5BMM%5D%22\"\u003eMM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472145707288,"sku":"9781394341580","price":20.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394341580.jpg?v=1785718834","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/precision-medicine-ai-and-the-science-of-personalized-healthcare-hardback-9781394341580","provider":"Freshly Printed Books","version":"1.0","type":"link"}