{"product_id":"precision-marketing-the-new-rules-for-attracting-retaining-and-leveraging-profitable-customers-hardback-9780471467618","title":"Precision Marketing; The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (Hardback) 9780471467618","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePrecision Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe New Rules for Attracting, Retaining, and Leveraging Profitable Customers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJeff Zabin (Author), Gresh Brebach (Author), Philip Kotler (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471467618, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 January 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages, Photos: 1 B\u0026amp;W, 0 Color; Drawings: 1 B\u0026amp;W, 0 Color; Graphs: 6 B\u0026amp;W, 0 Color\u003cbr\u003e24.1 x 15.8 x 2.7 cm, 0.458 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“…a reliable pointer in the way marketing is developing…” (\u003ci\u003eFinancial Times\u003c\/i\u003e, 31 March 2004)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eToday, the pressure to demonstrate \u003ci\u003eMarketing ROI\u003c\/i\u003e has never been greater, and many companies are taking a more \u003ci\u003escientific\u003c\/i\u003e approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called \u003ci\u003eprecision marketing\u003c\/i\u003e. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to \u003ci\u003eMinority Report\u003c\/i\u003e, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments.  \u003cp\u003eForeword by Philip Kotler.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e1. The Rise of Precision Marketing.\u003c\/p\u003e \u003cp\u003e2. The Precision Marketing Cycle.\u003c\/p\u003e \u003cp\u003e3. Exploiting the Data.\u003c\/p\u003e \u003cp\u003e4. Precision Marketing in the Age of Gaia.\u003c\/p\u003e \u003cp\u003e5. Fifteen Minutes of Privacy?\u003c\/p\u003e \u003cp\u003e6. The Precision Marketing Future.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52509156933912,"sku":"9780471467618","price":18.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471467618.jpg?v=1786494770","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/precision-marketing-the-new-rules-for-attracting-retaining-and-leveraging-profitable-customers-hardback-9780471467618","provider":"Freshly Printed Books","version":"1.0","type":"link"}