{"product_id":"practical-marketing-for-schools-paperback-softback-9780631188049","title":"Practical Marketing for Schools (Paperback \/ softback) 9780631188049","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePractical Marketing for Schools\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eEdel Barnes (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631188049, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 April 1993\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e25 x 20 x 1.5 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA go-to guide for marketing educational institutions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is for those who are challenged to create and implement a school marketing strategy. \u003ci\u003ePractical Marketing for Schools\u003c\/i\u003e discusses a range of useful strategies and techniques to help school leaders and staff members. The book also presents case studies that demonstrate how to apply marketing techniques in real-world situations, whether an educational institution is public or private.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Figures vii\u003c\/p\u003e \u003cp\u003eList of Tables viii\u003c\/p\u003e \u003cp\u003eList of Exhibits ix\u003c\/p\u003e \u003cp\u003ePreface x\u003c\/p\u003e \u003cp\u003eAcknowledgements xiv\u003c\/p\u003e \u003cp\u003e1 What is Marketing? 1\u003c\/p\u003e \u003cp\u003e2 Targeting the Marketing Message 5\u003c\/p\u003e \u003cp\u003e3 Marketing Action Plan 15\u003c\/p\u003e \u003cp\u003e4 Internal Marketing and Communication 27\u003c\/p\u003e \u003cp\u003e5 Understanding the Education Market: Techniques and Methods of Market Research  35\u003c\/p\u003e \u003cp\u003e6 Croup or Collaborative Marketing 45\u003c\/p\u003e \u003cp\u003e7 Defining Education Products 48\u003c\/p\u003e \u003cp\u003e8 Image-building 58\u003c\/p\u003e \u003cp\u003e9 Public Relations 72\u003c\/p\u003e \u003cp\u003e10 Advertising 89\u003c\/p\u003e \u003cp\u003e11 Fund-raising 100\u003c\/p\u003e \u003cp\u003e12 Education Exhibitions 114\u003c\/p\u003e \u003cp\u003e13 Case Study 1: Marketing Plan for a Secondary School 119\u003c\/p\u003e \u003cp\u003e14 Case Study 2: Stour Valley Community School Creates a New Logo 124\u003c\/p\u003e \u003cp\u003e15 Case Study 3: Competing for Sixth Form Pupils 127\u003c\/p\u003e \u003cp\u003e16 Marketing Schools and Codes of Professional Practice 133\u003c\/p\u003e \u003cp\u003e17 Conclusion: Performance Evaluation 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Survey into School Marketing 147\u003c\/p\u003e \u003cp\u003eB Questionnaire Design 173\u003c\/p\u003e \u003cp\u003eC Model Questionnaire 181\u003c\/p\u003e \u003cp\u003eD Techniques for Measuring a School’s Image 184\u003c\/p\u003e \u003cp\u003eE Marketing Education Services Overseas 190\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316776595736,"sku":"9780631188049","price":31.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631188049.jpg?v=1781824706","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/practical-marketing-for-schools-paperback-softback-9780631188049","provider":"Freshly Printed Books","version":"1.0","type":"link"}