{"product_id":"pr-strategy-and-application-managing-influence-paperback-softback-9781405144087","title":"PR Strategy and Application; Managing Influence (Paperback \/ softback) 9781405144087","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePR Strategy and Application\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eManaging Influence\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e“Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.” \u003cbr\u003e \u003ci\u003eRobert L. Heath, Professor Emeritus, University of Houston\u003c\/i\u003e  \u003cp\u003e“Coombs and Holladay provide an excellent interpretation of public relations’ functional areas from a strategic public relations point of view.”\u003cbr\u003e \u003ci\u003eDon W. Stacks, University of Miami\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eW. Timothy Coombs (Author), Sherry J. Holladay (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405144087, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 August 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e370 pages\u003cbr\u003e24.9 x 19 x 1.9 cm, 0.789 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003ePR Strategy and Application\u003c\/i\u003e is a comprehensive and accessible text that situates Public Relations in a 21\u003csup\u003est\u003c\/sup\u003e century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.   \u003cul\u003e \u003cli\u003eWinner of the 2010 PRIDE award given by the PR Division of the National Communication Association\u003c\/li\u003e \u003cli\u003e \u003cp\u003eGives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eArgues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eAccompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eVisit the further resources website for student and instructor materials at \u003ca href=\"http:\/\/www.wiley.com\/go\/coombs\"\u003ewww.wiley.com\/go\/coombs\u003c\/a\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface  \u003cp\u003e1. Introduction and Overview\u003c\/p\u003e \u003cp\u003e2. Public Relations Contested and Ethically Challenged\u003c\/p\u003e \u003cp\u003e3. Public Relations and Transparency\u003c\/p\u003e \u003cp\u003e4. Public Relations as Strategic Communication\u003c\/p\u003e \u003cp\u003e5. Public Relations as Activism\u003c\/p\u003e \u003cp\u003e6. Media Relations: Shaping the News\u003c\/p\u003e \u003cp\u003e7. Technological Development and Online Public Relations\u003c\/p\u003e \u003cp\u003e8. Social Marketing\u003c\/p\u003e \u003cp\u003e9. Reputation Management\u003c\/p\u003e \u003cp\u003e10. Issues Management\u003c\/p\u003e \u003cp\u003e11. Risk Communication\u003c\/p\u003e \u003cp\u003e12. Crisis Communication\u003c\/p\u003e \u003cp\u003e13. Corporate Social Responsibility: A New Driver for Public Relations\u003c\/p\u003e \u003cp\u003e14. Public Relations Goes International\u003c\/p\u003e \u003cp\u003e15. Conclusion: Does Society Need Public Relations?\u003c\/p\u003e \u003cp\u003eAppendix 1: US Food \u0026amp; Drug Administration News Release\u003c\/p\u003e \u003cp\u003eAppendix 2: US Centers for Disease Control and Prevention News Release\u003c\/p\u003e \u003cp\u003eAppendix 3: American Veterinary Medical Association Media Alert\u003c\/p\u003e \u003cp\u003eAppendix 4: US Food \u0026amp; Drug Administration Pitch Letter Guidance\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52437770993944,"sku":"9781405144087","price":41.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405144087.jpg?v=1784939051","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/pr-strategy-and-application-managing-influence-paperback-softback-9781405144087","provider":"Freshly Printed Books","version":"1.0","type":"link"}